[The cultural codes behind those Internet celebrity cities]Author: Yang Na (Chief Editor of China Central Radio and Television Station, Renmin University of China Part-time researcher at the Research Center for Sociological Theory and Methods)Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described as "the first city of Hanfu". In the past two years, with the spread of short videos, Xi'an has also become an "Internet celebrity city" in people's eyes because of the frequent "out of the circle"…

BeijingXinhua News Agency, Xi'an, May 14 (Reporter Sun Zhaozhao) Xi'an is the ancient capital of China's thirteen dynasties and is currently a popular city for immersive Hanfu experience. Recently, the Shaanxi Provincial Hanfu Trading Center was established in Xi'an under the accreditation of the Shaanxi Provincial Garment Industry Association. It integrates Hanfu R&D, production, distribution, display, sales, recycling and sterilization, and will provide merchants and Hanfu enthusiasts with a "one-stop service". "Stop-style" new cultural tourism experience. On April 11, actors presented a spring-themed performance to tourists at the Tang Furong Garden in Xi'an. Photo by Xinhua News Agency reporter Zou Jingyi Entering the exhibition and sales service center of the Shaanxi Provincial Hanfu Trading Center located in the east of Xi'an City, more than 2,000 styles of Hanfu are displayed in an exhibition hall of more than 1,000 square meters. Nan Xueli, a college student born in the 2000s, is choosing her favorite style. "I have been wearing Hanfu since I was in high school. I have collected more than a dozen sets of Hanfu at home, covering many dynasties in China." Nan Xueli said, "The Hanfu here is not only large in number and variety, but also has patterns,…

Guangdong "Girl Kayla" was exposed to have closed the store and ran awayDelinquent payment35 million in payment, this Hanfu Taobao store was exposed to be closed The store ran away. Recently, many consumers and suppliers broke the news that Taobao5.5 million fans, hardware The top merchant "Girl Kayla" has closed her shop and run away. It is understood that the girl Keira currently owes as much as 35 million in arrears, involving more than 300 suppliers, which has aroused widespread attention and heated discussion in the market. Kaila, a young girl, runs a Taobao store called Hardware Crown. The store has more than 5 million fans and mainly sells Hanfu. The prices of the products in the store range from About ten yuan. The store has more than 1 million repeat customers within a year, sells more than 900,000 items per month, and received more than 900,000 positive reviews in half a year. It ranks among the top three sexy Hanfu stores on Taobao. Girl Kayla’s store picture source: TaobaoIt is understood that in May this year On the 12th, the girl Kayla’s store was still live broadcasting normally. However, by May 13, the store's warehouse had been emptied and…

Children wearing Hanfu imitate the poses of sculptural figures. Guangming Picture/IC PHOTO Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency A Hanfu makeup artist is doing makeup for a customer. Guangming Picture/IC PHOTO Two girls wearing Hanfu are shopping in the mall. Guangming Picture/IC PHOTO Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, people wearing Hanfu can be seen in many cities young people. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, "little brothers" and "little sisters" wearing Hanfu can be seen everywhere. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the…

Strive for a hundred years and set sail on a new journey! In the strong atmosphere of the whole country marching forward to the "14th Five-Year Plan", passionately striving for a new journey, and grandly celebrating the 100th anniversary of the founding of the Communist Party of China, Jiaozuo Daily organized a campaign of "struggle for a hundred years, set sail on a new journey, pursue the original intention" , Jiaozuo Imprint" themed interview activity. Following the melody of spring, our newspaper's theme interview team will stand firm on the people's side, carry forward the "Three Bulls" spirit, focus on the whole process, holographic information, all employees, and all effects, enhance foot power, eyesight, brain power, and writing power, and select the highlights of work in various places. Use small incisions to reflect big themes, use small stories to reflect big times, and focus on showing the great achievements made by the whole city since the 18th National Congress of the Communist Party of China in various undertakings such as resolutely winning the battle against poverty and building a moderately prosperous society in an all-round way. Looking forward to the new journey, we will give a generous gift to the…

China News Service, Jinan, May 11th: National style outfits are popular during the graduation season of Chinese universitiesChina News Service reporter Zhao XiaoWearing a hairpin bachelor's hat, Wear embroidered patterns on your shoulders and walk around the campus. The Hanfu skirt hidden under the dark academic uniform is looming, smart and elegant... Nowadays, the mix and match of national style clothing and academic uniform is popular in the graduation season of Chinese universities, capturing the hearts of "Generation Z" " represents the hearts of young people. "I grafted the Hanfu makeup and hairpin production I learned in school onto the bachelor's uniform, and planned to take a group of Hanfu photos to make graduation more ceremonial." "Post-00s" Liu Qingge She is the president of the Hanfu Club of Shandong Women's University, and is currently designing her own graduation costumes. In her opinion, accessories such as Hanfu and hairpins all reflect the aesthetics and wisdom of ancient Chinese people. "What we wear is not just a piece of clothing, but also culture. Wearing Hanfu is the best way to inherit and protect it." In May 2023, Liu Qingge took a photo wearing a robe from the Qin and Han Dynasties. (File…

Reported by Yang Xue QingdaoOn the occasion of China Tourism Day on May 19th, from May 18th to 19th, the scenery of Laoshan Mountain The district offers half-price discounts on scenic spot tickets to all tourists. In addition, Laoshan Scenic Area also released a series of activities for the "China Tourism Day". The theme of the activity is "Life in Fairy Mountains on the Sea", including intangible cultural heritage handicrafts, Hanfu experience, hiking, stamp collection and check-in activities, etc., and will last from May 19th to May 26th. (1) "The Good Market in the Fairyland on the Sea" Cultural and Creative MarketTime: May 19, 2024Location: Taiqing Tourist Area1. Intangible cultural heritage handmade cultural experienceLinked with the Qingdao Handicraft Association, on-site provides citizens and tourists with national trendy intangible cultural heritage handicrafts such as incense making, flower cakes, cloth art, rubbings, and beaten stamps. Create experiential content, create scenes for tourists’ experience and expert photography, and try to form a long-term mechanism for the later period. 2. Decathlon fashion and leisure experienceIn collaboration with Decathlon, a tent was set up on site for tourists to experience leisurely. At the same time, folk singers were invited to play and sing songs, bringing…

JiangsuChina Grand Canal Museum will hold an International Museum Day themed event on May 18. "Emperor Yang of the Sui Dynasty" and other "ancient figures" will make a stunning appearance wearing restored Hanfu. The Hanfu worn by "Emperor Yang of the Sui Dynasty" was restored and made by a Nanjing girl Zhang Zening based on historical data. In eight years, Zhang Zening visited museums in more than ten cities in China and turned the graphic costumes in the murals into reality. Amidst the intensive sound of sewing machines in the studio, the reporter met Zhang Zening. Dressed in plain clothes, she looks like a woman stepping out of an ancient painting. The nearly rough studio has bookshelves filled with collections of paintings, including Yongle Palace murals and clothing patterns, the complete collection of Dunhuang murals, Fahai Temple murals and clothing materials, etc.; the table is covered with Zhang Zening's hand-drawn manuscripts. The set of Hanfu in front of me is the first one restored by Zhang Zening. It was inspired by the jade girl holding a golden furnace in the mural of Yongle Palace. The half arm is printed with a complete tortoise shell pattern, and the belt is decorated…

Beijing News Shell Finance News (Reporter Zheng Yijia) Recently, "Internet celebrity" Hanfu Taobao store "Girl Kayla" was rumored to have run away, and a large number of suppliers have difficulty in recovering payment. On May 14, some suppliers told the Beijing News Shell Finance reporter that the incident of young girl Kayla "running away" was true and mainly involved clothing wholesale stalls in Shahe, Guangzhou. About 300 suppliers were implicated, and the total funds Approximately 35 million yuan. According to screenshots posted online, "Girl Kayla" is a Hardware Crown Taobao store with 5.52 million fans. Most of the products in the store are priced at around tens of yuan. A supplier who has been working with "Girl Kayla" for three or four years and was owed more than 100,000 yuan in payment this time told a Shell Finance reporter that the runaway incident happened suddenly and he didn't know the whole story. Another supplier who has cooperated with "Girl Kayla" for three years said that suppliers like him do not have contact with Taobao e-commerce and are only responsible for supplying these stores. Before the incident, the payment speed of "Girl Kayla" was very low. It is already very slow.…

On May 14, a consumer on social media reported that Taobao’s 5.5 million-fan merchant “Girl Kayla” had closed its store and ran away, but the store was still live streaming on May 12. According to a video posted by a netizen, the store's office was closed on the 13th and the warehouse was empty. In the early morning of May 14, the store was completely unsearchable on Taobao. Blue Whale reporter contacted a supplier of the store, and the supplier said that the information transmitted online was true. The girl Kayla owes a total of about 35 million yuan in payments, involving more than 300 suppliers. The screenshot of the statistics of the amount owed by the supplier shows that the amount owed by each stall is mostly around 100,000-200,000, and the supplier has set up a rights protection group. Tianyancha App shows that Guangzhou Zeng E-Commerce Co., Ltd., an affiliate of "Girl Kayla", was established in September 2022. Its legal representative is Li Jiezhou, with a registered capital of 500,000 yuan. It is jointly held by Li Jiezhou, Li Jiehao and Li Jieying. It is worth mentioning that the company was canceled in March this year. In addition, the…

Tmall joint brand held an innovative Hanfu catwalk show at Tang Furong Garden in Xi'an, Shaanxi Province. Photo courtesy of Alibaba On August 10, in the children's library of Rugao City, Jiangsu Province, a teacher taught children the etiquette of Hanfu. Photo by Xu Hui (People’s Vision) On the evening of May 19, Hanfu enthusiasts carried lanterns and took a rowing boat for a night tour of the water alleys of the ancient town. Photo by Hua Xuogen (People’s Vision)In recent years, Hanfu has become more and more popular among Chinese young people. In 2019, the transaction volume of Hanfu on Taobao platform alone exceeded 2 billion yuan. The latest data shows that in the first half of this year, more than 20 million people have bought Hanfu on Tmall. This shows that Hanfu has transformed from a "small circle" of subculture in the past to a "big business" with tens of millions of consumers and billions of output values. "HanfuEconomy" is well-deserved.Nowadays, the entire Hanfu circle has formed a relatively complete industrial chain, and a number of well-known brands in the circle have been born. Youth is a major feature of the "Hanfu economy". This The newspaper reporter interviewed…

Source: 36氪[#五金冠汉装在线shop rolled out 35 million yuan and ran away#, "Girl Kayla" closed the store and ran away]According to Blue Whale News According to reports, on May 14, consumers on social media broke the news that Taobao merchant "Girl Kayla" with 5.5 million fans had closed its store and ran away, but the store was still live broadcasting on May 12. According to a video posted by a netizen, the store's office was closed on the 13th and the warehouse was empty. In the early morning of May 14, the store was completely unsearchable on Taobao. Blue Whale reporter contacted a supplier of the store, and the supplier said that the information transmitted online was true. The girl Kayla owes a total of about 35 million yuan in payments, involving more than 300 suppliers. The screenshot of the statistics of the amount owed by the supplier shows that the amount owed by each stall is mostly around 100,000-200,000, and the supplier has set up a rights protection group. Guangzhou Zeng E-Commerce Co., Ltd., an affiliated company of "Girl Kayla", was established in September 2022. The legal representative is Li Jiezhou, with a registered capital of 500,000 yuan, and is jointly…

Beijing00:21[Dahe Finance Cube reporter Chen Wei] On May 12, Gree President Dong Mingzhu came to Luoyang. That night At 7:30, Dong Mingzhu experienced Hanfu make-up at the "Luoyi Love" Hanfu Museum at the entrance of Luoyi Ancient City, and played around in Luoyi Ancient City. After the video of Dong Mingzhu wearing Hanfu during a night tour in the ancient city of Luoyi went viral, some netizens also ridiculed that this makeup was a bit inconsistent with Dong Mingzhu’s temperament and age. The makeup artist who did Dong Mingzhu’s makeup that night told a Dahecai Cube reporter that the store recommended several more heroic outfits to Dong Mingzhu, but she didn’t like any of them. The light blue long coat dress she finally experienced was chosen by herself, and the gentle style of her hair was also decided by her. The whole look is elegant and gentle. Even Dong Mingzhu has a little princess living in her heart. The Luoyi Love Hanfu Museum that Dong Mingzhu experienced is located near the south gate of Luoyi Ancient City, surrounded by the Hanfu Museum Street. On the group buying website, the group buying price of Luoyi Love's full set of makeup products…

Through Time and Space: A Wonderful Journey of Han Clothing and Calligraphy and Painting Planning ProjectPlanner: Wuxi Art MuseumForeword"National Style Han Clothing and the Art of Calligraphy and Painting "Integrated Creativity Exhibition" is a very meaningful theme. It combines traditional culture with modern creativity and shows the charm and innovative spirit of Chinese culture. The following are some possible exhibition contents and features:1. Hanfu display: The exhibition can display various styles and styles of Hanfu, allowing the audience to understand the history, cultural background and production process of Hanfu. The beauty of Hanfu can be presented through model catwalks, static displays, etc. 2. Calligraphy and painting works of art: The exhibition can bring together some excellent calligraphy and painting works of art, including traditional Chinese paintings, calligraphy and modern creative paintings. These works can echo each other with Hanfu and reflect the unique charm of Chinese calligraphy and painting art. 3. Creative design: Creative design works that integrate Hanfu elements and calligraphy and painting art will be the highlight of the exhibition. This can include clothing design, jewelry design, home furnishing design, etc., showing the ingenious combination of tradition and modernity. 4. Interactive experience: Set up some interactive experience areas…

BeijingXinhua News Agency, Xi'an, May 14 (Reporter Sun Zhaozhao) Xi'an is the ancient capital of China's thirteen dynasties and is currently a popular city for immersive Hanfu experience. Recently, the Shaanxi Provincial Hanfu Trading Center was established in Xi'an under the accreditation of the Shaanxi Provincial Garment Industry Association. It integrates Hanfu R&D, production, distribution, display, sales, recycling and sterilization, and will provide merchants and Hanfu enthusiasts with a "one-stop service". "Stop-style" new cultural tourism experience. On April 11, actors presented a spring-themed performance to tourists at the Tang Furong Garden in Xi'an. Photo by Xinhua News Agency reporter Zou Jingyi Entering the exhibition and sales service center of the Shaanxi Provincial Hanfu Trading Center located in the east of Xi'an City, more than 2,000 styles of Hanfu are displayed in an exhibition hall of more than 1,000 square meters. Nan Xueli, a college student born in the 2000s, is choosing her favorite style. "I have been wearing Hanfu since I was in high school. I have collected more than a dozen sets of Hanfu at home, covering many dynasties in China." Nan Xueli said, "The Hanfu here not only has a large number and variety, but also the patterns,…

May 14, 2024DayDahe, watch it earlyAlone Maturity lies not only in how many things have been experienced, but also in the precipitation and thinking after the experience. Don't just rush forward, give yourself some time to reflect at an appropriate time. Only by learning something from every experience can we go further and more steadily in the future. Good morning! 01Henan News·The Ministry of Education announced that it plans to establish Henan Institute of Physical Education and other 9 SchoolOn May 13, the Ministry of Education’s official website issued an announcement regarding the proposed establishment of undergraduate colleges and universities. According to the "Higher Education Law of the People's Republic of China", "Interim Regulations on the Establishment of General Colleges and Universities" The Interim Provisions on the Establishment of Ordinary Undergraduate Schools, the Standards for the Establishment of Undergraduate-Level Vocational Schools (Trial), and other relevant regulations, as well as the results of the inspection and evaluation of the 8th National Higher Education Institutions Establishment Review Committee, have been reviewed by the Party Group Meeting of the Ministry of Education and it is proposed to approve the establishment of Henan Institute of Physical Education and other 9 The schools are now…

Henan In the past two days, a video of Dong Mingzhu, chairman and president of Zhuhai Gree Electric Appliances Co., Ltd., appearing in Luoyang and visiting the ancient city of Luoyi wearing Hanfu has been on the hot search list on multiple online platforms, attracting the attention of netizens. On the 13th, a reporter from Luoyang News learned from an interview that Dong Mingzhu not only praised Luoyang's use of Hanfu as a medium to promote the transformation and development of the cultural tourism industry during his visit, but also said: "Luoyang allowed me to wear Hanfu for the first time in my life." . Mr. Dong did not like the "store-style" Hanfu.31-year-old Ms. Xu is from the Luoyi Love Hanfu Museum in the Luoyi Ancient City Scenic Area. Makeup artist, she was responsible for Dong Mingzhu’s makeup on the evening of the 12th. According to Ms. Xu’s recollection, Dong Mingzhu arrived in the ancient city of Luoyi by car with many colleagues from her company around 7 pm on the 12th. After getting off the bus, the group of them first came to the Hanfu store where they worked. At that time, the store staff recommended to Dong Mingzhu…

In recent days, Bantian Lehui Plaza, located in Bantian Street, Longgang District, Shenzhen City, has been crowded with people and filled with a festive atmosphere. It turns out that Sakata's characteristic benchmark market - "Leπ Market" is here! This market event, with the theme of "Ding Dong IN Music Gathering", was launched on May 10 and will last until May 19. Trendy, dazzling and fun activities such as intangible cultural heritage performances, Hanfu parades, band performances and food gatherings were staged in turn. Residents and tourists feasted their eyes, ears and mouths, and felt the rich urban fireworks of Sakata. From May 10th to 11th, "Chinese War Dance" - Chaoshan Ying Song and Dance will be performed three times a day, vividly displaying the history, folk customs and beliefs of the Chaoshan area; at 7 o'clock every evening, fireworks and waterfalls will create a " The visual feast of "Fire Trees and Silver Flowers Never Night"; the beautiful melody of the piano embellishes the weekend nights, and the Lehai Qinyin Piano Concert leads the audience into a quiet and profound art world... In addition to the dizzying themed activities, there are also interactive areas for food, handicrafts, etc., as well…

The investment community - Decode LP learned that recently, Disu Fashion (stock code: 603587) recently issued an announcement that the company will designate a wholly-owned subsidiary to subscribe for no more than 180 million yuan as one of the limited partners to participate in the investment in Changsha. Anzhong Venture Capital Fund Partnership (Limited Partnership) (referred to as the "Feeder Fund"), thereby indirectly investing in Changsha Jiayu Consumer Fund. Changsha Jiayu Consumer Fund (including feeder funds) has a total target size of RMB 1 billion (the first phase of fundraising is RMB 652 million) and will mainly invest in large consumer industries, including domestic consumption and cross-border consumption. The managers of Changsha Jiayu Consumer Fund and Feeder Fund are both served by Suzhou Weilixin. The legal representative of Suzhou Weili is Wei Zhe, a private equity fund manager under Jiayu Capital, with a management scale of 5 billion-100 It manages 7 RMB funds worth RMB 100 million, mainly investing in new consumption, cross-border e-commerce and new generation information technology. According to the official website, Disu Fashion was founded in Shanghai, China in 2002. It is a fashion group operating multiple brands. Since its establishment, the company has focused on mid-to-high-end…

American retro style, street graffiti style... Since the end of April this year, a number of new stores of young Hanfu brands that are popular on the Internet have appeared in Beijing, leaving many female consumers saying that they "can't go there." In recent years, more and more domestic new-generation Hanfu brands are accelerating the pace of offline store expansion. From brand concept to style pricing, how do these "treasure" stores win the favor of female consumers? The new generation of Hanfu brands are accelerating the expansion of stores in BeijingIn shopping malls with concentrated customer traffic such as Joy City in Xidan, Beijing, a number of them have become popular through the Internet The new generation of Hanfu brands are accelerating their offline store expansion. On April 26, Unifree’s first Beijing store opened on the first floor of Xidan Joy City. Neon-like store signs, iconic large-area purple and pink decorations, industrial-style clothing display racks...these in-store elements all highlight the brand's personality. Unifree’s first Beijing store in Xidan Joy City is mainly decorated in representative purple and pink colors. "Unifree gives me the overall feeling of 'sweet and cool style'." "There are many Y2K and hot girl style clothes in…