China News Client, Beijing, November 10 (Reporter Song Yusheng) From several ancient comics by the comic author @oldxian to the suits in the dress-up game "Shining and Warm", to actor Xu Kai's photos posted online Recently, the topic of ancient costumes has frequently become a topic of discussion among netizens. Many netizens have this question: "Is this a 'Hanfu' or a 'Hanfu'?" Screenshots from WeiboOnline clothing disputesOn November 1st, comic blogger @old first posted a group of pictures on social media "Ancient style mashup" comics. Immediately, some foreign netizens questioned, "The hats and clothes in the picture are all Korean." Also at the beginning of this month, after the Korean server of the game "Shining Nuan Nuan" was launched, a set of suits announced triggered discussions due to the dispute between "Hanfu" and "Korean Server". After the game removed the controversial set from the shelves, some accounts repeatedly made radical remarks related to "insulting China." Eventually, the game shut down its operating services in South Korea. Screenshots from WeiboA few days ago, actor Xu Kai showed off his costume image in the new drama "Shang Shi" on social media, but was questioned by netizens as being like a "Korean costume…

Article | Hedgehog CommuneA few days ago, a piece of news about returns once again appeared on Weibo's hot search - 400 dresses were returned collectively, and the store lost 8,000 yuan. Since this year, customer-merchant disputes caused by returns have occurred frequently, and a raging wave of Hanfu e-commerce store closures will be set off in 2024. Whether it is a Douyin Hanfu anchor giant with a single sales of over 100 million and 5 million fans, a Taobao Hardware Crown Internet celebrity store for many years, or a new e-commerce newcomer who has just entered the game this year, there is no escape scene. Not here. It is not only merchants who have difficulty, but also many users told Hedgehog Commune that 2024 will be the year with the most returns and the worst online shopping experience. Ruilin, an online shopper for 15 years, has always adhered to the principle of never returning items as long as they can wear them. This year, he also launched the "return, return, and return model." She said frankly: "The long pre-sale cycle, serious goods mismatch, obvious signs of being worn and washed after arrival...who can resist returning it?"Just now, Ruilin sent…

Source: Sino-Singapore Jingwei[#汉服 return rate is as high as 80%, don’t blame it all for refund#] #汉服 return rate is getting higher and higher, which is a silent resistance#汉服 return rate is getting higher and higher , is an indisputable fact. Some people point the finger at consumers who return products for refunds at will, blaming them for buying multiple items at the same time to try them on, or for "snatching the wool" through platform rules such as "return within 7 days without reason" and "refund only". However, on related topics, high-like user comments often have a different style: "Businessmen are very honest, are the things they receive the same as what is displayed?" "It's not that people don't want to buy clothes, but who Will you pay for this kind of quality and design? ”No pockets, small size, incorrect goods... These design problems that are frequently complained about by consumers no longer exist for a day or two. Nowadays, in the face of the high return rate, voices other than merchants should also be heard. (New Weekly)

Anhui Recently, the well-known domestic Hanfu brand "Ge Di" and its subsidiary brand "Ge Di is really good" simultaneously issued brand announcements and upgraded their names. It is reported that on June 29, the official website of "Brother is really good" and sales channels such as Tmall and Douyin issued a brand upgrade statement: starting from January 1, 2025, "Brother is really good" "The brand was upgraded and renamed as "DEEP BREATH". "Take a deep breath" is also the brand culture that Gedi has always advocated. (The statement picture is taken from the official website of the company "Brother is really good") On July 1, Guangdong Gedi Fashion Clothing R&D Co., Ltd. also issued a statement on the official website of "Brother" . The statement pointed out that the "Brother is really good" brand was authorized free of charge by the "Brother" company to Mr. Ying Jian, the current legal representative of "Brother is really good" in 2020, and established a company independent of the Gedi and Amash brands. For operating companies that produce clothing, shoes, bags and other commodities, the contract period will be terminated in 2025; at the same time, in the statement, "GeDi" stated that the "GeDi"…

Source: Ran CiyuanAuthor: Feng Xiaoting When Taobao was first launched, someone jokingly said, "Jack Ma can achieve what he does today because there is a woman behind the successful man. Behind Jack Ma are a group of women.” Interestingly, when Jack Ma attended the Clinton Global Initiative Conference in 2014, he affirmed the importance of women to Alibaba, “I want to tell you today about Alibaba. Trade secrets, 70% of Alibaba’s buyers are women, and 55% of its sellers are women. This is our main resource. So, I want to thank women. Without you, Alibaba would not be listed in New York.” Indeed, a group of women made Jack Ma and Alibaba successful. Female consumers are a consumer group with great potential. There is even an old saying in the industry, "Seize women and you seize the market." Accenture data in 2019 shows that China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion yuan in consumer spending every year. The strong purchasing power of female consumers is particularly evident in the field of clothing retail. According to data from the Qianzhan Industry Research Institute, the size of the Hanfu market exceeds that of men’s…

Text | AI Finance and Economics Society Zhao YiranEditor | MingxuanThis article was originally produced by AI Finance and Economics. Please do not reprint it on any channel or platform without permission. Violators will be prosecuted. After nine years of establishment, it was not until it was "sold off" that many people discovered that there were still Hanfu in "men's wardrobes". On September 16, Heilan House, which is positioned as a popular menswear brand, announced that it planned to transfer 100% of its equity in the Hanfu brand Aijutu, with a total target equity transfer price of 382 million yuan. Heilan Home attributed the motivation for the sale to operating performance not meeting expectations. According to past data, from 2015 to 2018, the number of Aijutu stores quadrupled, with 975 new stores. Operating income also increased from 305 million yuan to 1.698 billion yuan, exceeding 1.5 billion yuan. Although the progress is amazingly fast, Aijutu’s single-store revenue has been declining year by year, and its gross profit margin is only half of that of Heilan Home. After entering 2019, in just 8 months, Aijutu went from a profit of approximately 327 million yuan in 2018 to a loss of 25.3638…

BeijingSource: CCTV FinanceIt is currently the annual graduation season. This year’s graduation season has stirred up a national wave. With the fashion trend, traditional clothing elements such as Hanfu cloud shoulders and hairpin academic caps have been integrated into many students' graduation photos and graduation tours. The "new Chinese style" elements have promoted the upgrading of the consumer market. 02:25 Yang Zhongqin, a 2024 graduate of Zhejiang University, attended the graduation ceremony with his classmates. At this year’s graduation ceremony, many students wore clothes with traditional Chinese characteristics, and everyone was on campus. Take photos to make this day an unforgettable memory. Yu shirt, Confucian scarf and silk sash, blue robe, Jinshi scarf, palace flower, single tart tail leather belt and red shawl, these restored costumes of the Ming Dynasty were used by Ting Hao, a Chinese style blogger, for this year's graduation Paired with raw styling. Since April, he has received a lot of inquiries on topics such as "how to take Chinese-style graduation photos" and "matching Chinese-style clothing during the graduation season." Ting Hao, Chinese style creative blogger: I have been very busy recently. This year is much busier than last year because everyone wants to use traditional…

Xinhua Newspaper·New Jiangsu News (Reporter Hua Cheng) The Jinhu Hanfu cultural consumption season is in full swing. Many people are attracted to the Dutch capital, wearing Hanfu to eat delicious food, taking photos under landmarks, and posting in "circles of friends". Very busy. Hanfu is even hotter than the weather. Someone asked, are modern Hanfu the same as ancient Hanfu? What does the current popularity of Hanfu mean? In response to these questions, clothing history experts and market operators gave corresponding interpretations. Traditional clothing is divided into gradesHuang Qiang, a distinguished professor at the School of Art of Jiangsu Open University, is an expert in the history of clothing. He has published "Dress Etiquette", "History of Chinese Costume Painting" and "Chinese Underwear". A series of monographs such as "History" and "A Hundred Battles on the Yellow Sand Wearing Golden Armor". He told the "New Jiangsu" media reporter that Hanfu refers to traditional Chinese clothing, which has long appeared in ancient classics. "The Yellow Emperor, Yao and Shun hung down their clothes and the world was ruled." This means that Hanfu began with the Yellow Emperor. Yao and Shun. From the Xia, Shang and Zhou dynasties, to the Wei, Jin, Southern…

Beijing International friends took photos with the “Bronze Man”. Photo courtesy of Kuanzhai Alley International friends learn Chinese dance. Photo courtesy of Kuanzhai Alley International friends learn about Sichuan food culture. Photo courtesy of Kuanzhai Alley International friends interact with Chengdu children. Photo courtesy of Kuanzhai Alley International friends check in and take photos at Kuanzhai Alley. Photo courtesy of Kuanzhai AlleyAs the scope of the short-term visa-free policy for visiting China continues to expand, more and more foreign tourists come to China to travel, and "China Travel China Travel" becomes popular on social media. On July 11, more than 40 retail industry elites from more than 20 countries, including France, Turkey, Chile, and Thailand, came to Kuanzhai Alley in Chengdu to embark on a journey to deeply experience the charm of Chinese modernization and traditional culture. In the afternoon, the sun shone on the bluestone slabs of Kuanzhai Alley, and more than 40 international friends dressed in colorful Hanfu started a cultural dialogue that spanned time and space. A unique Honor Noise Maker concert was staged at the Honor flagship store in Kuanzhai Alley, adding a bit of passion and vitality to Chengdu in the summer. In the melody…

Nishan shines in the past and present, and its civilization extends to the world. In midsummer, the 10th Nishan World Civilization Forum was held in Nishan, Qufu, the birthplace of Confucius. At the simultaneous "Shandong Cultural Identity Creative Product Display Event", a series of traditional handicrafts with Shandong characteristics once again amazed the world. These handicrafts not only demonstrate the exquisite skills of Shandong's traditional crafts, but also reflect the vitality of Shandong's cultural innovation and development. 01:44Weifang Kite, Quancheng Rabbit King, Willow Gourd, Chuantuo Cultural and Creative Industries, Caozhou Dough Sculpture, Jimo Lace, etc. Each work They are all inheritance and innovation of traditional craftsmanship. Zibo has a wide variety of cultural and creative products,There are many forms such as glass, ceramics, firewood, and straw weaving.The innovative designs and unique creativity are dazzling. The works "Ocean Glaze Bottle" and "Starry Sky Glaze Bottle" by Zibo Desheng LiuliWith their exquisite and translucent texture and deep colors,It seems to bring people into A Dreamlike underwater world and vast universe. The kiln-turned-spring lotus tea vessel, Xizi green lotus vessel, The lotus wine vessel for drinking and other works, show the The possibilities of ceramic art are endless. Huantai Tian’s straw-woven willow gourds,…

Author: Han Dan (Associate Professor at the School of Fine Arts, Northeast Normal University)A few days ago, the 11th Chinese National Costume Exhibition and Xitang Hanfu Culture Festival attracted many traditional culture enthusiasts to gather in Jiangnan to share China. The beauty of ceremonial clothing medals and feel the glorious history and unique charm of Chinese clothing culture. At the same time, a traditional Hanfu collective wedding was held in Futian, Shenzhen, allowing citizens to immerse themselves in the beauty of traditional Chinese costumes and the richness of traditional Chinese etiquette. In recent years, Hanfu has quietly become popular. Traditional Chinese costume elements such as underskirts, horse-faced skirts, cloud-shouldered jackets, cranes, patterns, and embroidery are like an encounter across a thousand years and have become an international fashion week. An indispensable touch of color. Today, from streets to immersive scenic spots, from daily life to top fashion circles, traditional Chinese clothing elements are everywhere. Hanfu's "going out of the circle" has become a high-profile cultural phenomenon. The full name of Hanfu is "Traditional Costumes of the Han Nationality", also known as Han Clothing and Chinese Clothing. In a narrow sense, Hanfu mainly refers to the traditional Han clothing before the…

At the end of June, Lu Xiangnan, a Hanfu brand with 7 million fans online, held a tasting event at Jingling Group. With its rich products that meet the diverse needs of contemporary women and its unique, literary and romantic design style, it has been adopted by many The group leaders planted grass one after another. On July 1, Lu Xiangnan was launched online for the first time on Jingling Group, triggering a boom in private sector purchases. It achieved great results with sales exceeding 3 million yuan on the first day, marking its successful layout in the private sector market. . This achievement not only demonstrates the brand strength of Lu Xiangnan, but also reflects the profound influence of Jingling Group in the field of private e-commerce. Lu Xiangnan was founded in 2016. It is a new concept design brand originating from Guangzhou, with annual sales of 800 million, ranking first among French retro Hanfu stores. The brand is led by the founder Lu Lu. With the design concept of combining literary retro and French lady, it provides modern women with elegant and charming clothing choices, and is deeply loved by women who pursue personalized and high-quality life. This…

Nishimachi Hanfu brand breaks through market difficulties and achieves brand iteration through in-depth supply chain cooperation, rapid iteration, online and offline integration and headquarters support. It adheres to long-termism and good intentions, uses online traffic to empower the offline economy, and blazes a unique development path. The abstract is generated by the author through intelligent technology Useful Source: Zhejiang’s look is popularIn the vast ocean of the Hanfu market, the waves are rough, and challenges and opportunities coexist. Product homogeneity is like a fog, supply chain response lag is like a reef, and online and offline integration problems are like a storm, leaving many brands lost in this sea. It is precisely in this market environment where tragedy is everywhere, there are still brands that can quickly adjust their direction, subvert the traditional model, complete industry iterations, and stand out in the complex picture where consumer psychology and market trends are intertwined. Nishimachili wins business with pallets and trafficThe founder of Nishimachili has been deeply involved in the Hanfu industry for nearly two decades and has a deep understanding that in the red ocean of the Hanfu market, the only way is continuous innovation and optimization. Only the supply chain…

No sales assistants! “Self-service” Hanfu stores are emerging in ChangshaSelf-selected, casually tried on, cheap prices may provide new ideas for the transformation of physical clothing stores The interior decoration of a self-service Hanfu store. Recently, the "self-service" trend has become popular in Changsha Hanfu stores. Different from ordinary Hanfu stores, these self-service Hanfu stores focus on "self-service" for 99 yuan, "self-selected" and "try on whatever you want", with product prices ranging from 19 yuan to 159 yuan. On July 4, a reporter visited and found that many self-service Hanfu stores were opened in Changsha. A clerk told reporters, "In just one building of the May Day Shinkansen Building, 7 self-service Hanfu stores were opened in a year."■Omni-media trainee reporter Luo Aimin[Store] Choose independently, try on whatever you want, follow the prompts to complete the entire processJuly 4 In the afternoon, a reporter from Sanxiang Metropolis Daily went to the May Day Shinkansen Building and randomly visited four self-service Hanfu stores. Even though it was a working day, many young women came to check in and shop. The reporter observed that the clothing in the store was densely arranged, with various styles, and the prices were clearly marked, with prices ranging…

Source: E-commerce OnlineIn the county, a young man who started from scratch can become a multi-millionaire if he does not rely on strong network resources or deceit, but only relies on honest and responsible management. The path for a rich man is very limited, but Qin Shuo did it. In the past five years, Hanfu-related companies have sprung up in Caoxian County. Those who used to work in the construction industry switched to selling horse-faced skirts; young people who went out to work wanted to go home and open Hanfu shops. Hanfu has become the "code to get rich" in Caoxian County. 26-year-old Qin Shuo has also seized on this trend. In 2023, his Hanfu store sales will be close to 20 million yuan. In 2016, 18-year-old Qin Shuo gave up his studies and became a Beidiao. He worked as an assembly line worker in a carton factory, specializing in pressing out various paper shells with molds. Shape, "The days are repeated day by day, boring and boring." Half a year later, he left the factory and went to a car 4S store to become a salesman, selling Chery, Honda, and Audi. But he admits that he is not a…

China Business News (reporter Tu Hanwen/pictures) The ancient capital Luoyang has become the capital of Hanfu. The streets and alleys are full of "Wealthy Flowers of the Tang Dynasty", which complement the city's peonies; in Kaifeng's Qingming Riverside Garden Here, tourists dress up as ladies of the Northern Song Dynasty and experience the dream of Tokyo immersively; for example, in the Suzhou gardens in the middle of the painting, there are more "people in the painting", and the paintings of gods are restored among the pavilions and pavilions, reliving the romantic fantasies of the ancients; the art of Dunhuang Grottoes is also It has become "alive". From flying performers to donors, the figures in the murals have "appeared" across thousands of years... Under the rising "national craze", Hanfu culture has entered the public eye from the niche circle, and Hanfu travel photography has followed The rise of tourism has set off a new trend of cultural tourism across the country. Hanfu travel photography has become a popular travel experience. Hanfu travel photography is popular all over the world“This summer I experienced Hanfu travel photography for the first time at Suzhou Net Master Garden. For me, This is a unique souvenir…

Chao News Client Reporter Yangliu Correspondent Wu Heming"The wind blows the immortal sleeves fluttering, just like the dance of colorful clothes and feathers." The colorful clothes and feathers are left to us by the ancients Poetry and reverie. In the hands of Li Hua from Keqiao, Shaoxing, this reverie has been given new life. Her designs are not just replicas of ancient costumes, but also a balance between tradition and modernity. With her persistence and hard work, her store "Tayun Pavilion" gradually became famous in the Hanfu circle and became a cultural symbol that pays equal attention to inheritance and innovation. Threads of longitude and latitude are intertwined and drawn in "Zheli", either a wide robe with big sleeves or a narrow robe with a lapel, with the collar folded on the right side, dancing lightly in a Hanfu, the silk threads on her On the fabric, mountains and rivers, flowers and birds, human feelings and hearts are transformed. Keqiao’s post-90s girl insists on traditional design, and the hit TV series unexpectedly became a hitLi Hua likes to be called Qianling. Li Hua is the shopkeeper of Taobao store Taoyunguan and the boss of Shaoxing Taoyunguan Cultural Media Company. With…

Xiang RongEvery college graduation season, various creative graduation photos will be circulated on social media and become hotly discussed. This year, Hanfu elements have almost become the "standard" in graduation photos - putting a Hanfu "cloud shoulder" on top of the bachelor's uniform, decorating the bachelor's cap with hairpins, a unique finishing touch, adding a "Chinese" touch to the graduation season. "Wind" ritual sense. The "national style" has also spread overseas. Some Chinese international students wore cloud shoulders to attend graduation ceremonies, and the "Chinese style" attracted waves of envy in the auditoriums of world-famous universities. Overseas students studying in China are also impressed by the charm of Hanfu. They wear cloud shoulders and hairpin hats to bring their study trip in China to a unique oriental beauty. The platform data intuitively reflects the enthusiasm of "national style" in the graduation season. Chinese clothing and accessories such as cloud shoulders, eight-piece skirts, and hairpin hats are hot items in this year's graduation season. Taobao Hot Search took advantage of the situation and set up a "Chinese Princess Graduation" venue to provide graduates with matching suggestions; Taobao also launched a "Most American Style College" selection event, attracting the participation of college…

[Source: Shenzhen News Network]Shenzhen News Network, July 8, 2024 (Reporter Qiu Jie) Huayin national style, fluttering clothes, interpreting oriental charm. On July 6, a Chinese fashion show full of oriental charm was staged in Honghu Park. During the Holland America Life Month, the beauty of the blooming lotus in Honghu Park is like a vivid picture, with countless delicate flowers dotted among the green lotus leaves. Models wearing different styles of Hanfu and new Chinese clothing took turns on stage to show the audience the beauty of traditional Chinese clothing. At the event site, Honghu Park was crowded and lively. The audience arrived at the event early and sat in the best viewing position. As the performance began, the audience's attention was attracted by the gorgeous Hanfu on the stage. Whenever models wearing various styles of Hanfu come onto the stage, a burst of warm applause and cheers erupts from the audience. Every model's appearance is accompanied by the audience's exclamation and praise. Every Hanfu display triggers held lively discussions and exchanges. Many spectators at the scene said that this national fashion and fashion show not only feasted their eyes, but also stimulated their strong interest in the excellent traditional…

On July 15, a reporter from Shanxi Evening News learned from the Jincheng Women’s Federation that the Shanxi Jincheng Division of the Sixth National Hanfu Model Contest of “Li Yi Hua Xia” opened the registration channel. This competition is sponsored by the Jincheng City Committee of the Communist Youth League and the Jincheng City Women's Federation. The registration age requirement is: 16 to 40 years old, regardless of gender (the age limit can be relaxed appropriately if the conditions are outstanding); clothing requirements: Hanfu Style; all photos and videos of the contestants throughout the competition can be used by the organizer for reasonable purposes such as publicity and reporting. Registration is deemed to be consent. Registration for this competition ends on July 20. The awards include champion, runner-up, third runner-up, as well as the best photogenic award, the best performance award, the best potential award and the top ten players.