Seeing that the temperature in Xi'an is rising day by day, the beauty-loving girls on the streets of Xi'an are gradually putting on spring clothes. On March 18, reporters found during street interviews that the "new Chinese" style has attracted more and more attention in this year's spring clothing trends, among which the "C-position" of horse-faced skirts has made its debut. From "national fashion" to Hanfu, from horse-faced skirts to hairpins, more and more "new Chinese styles" are injecting new vitality into cultural tourism, fashion and other industries, becoming a new force that promotes consumption and drives industrial development. How popular is the horse-faced skirt? A county town sold for 550 million yuan in two months During the Spring Festival, the topic #Caoxian sold 300 million horse-faced skirts but still in short supply# became a hot search topic. Cao County, Heze, Shandong Province, was originally a processing base for various performance costumes in my country. In recent years, it has seized the opportunity and transformed into a Hanfu production base, becoming one of the earliest areas for the industrialization of Hanfu manufacturing in China. According to media reports, in the first two months of this year alone, sales of horse-faced…

During the Spring Festival this year, the horse-faced skirt became the “New Year’s shirt.” Who would have thought that the hottest item at the beginning of the Year of the Dragon would be a skirt. How popular is the horse-faced skirt? Even if you haven't worn it, you must have seen it. In the past two years, whether it is tourist attractions, major TV parties, or online social platforms, horse-faced skirts have been popular on the screen. As an extension of traditional Chinese clothing, the horse-faced skirt attracts the attention of young people with its fashionable appearance and modern design, and has emerged as a new force in the Hanfu market. Just click on a Hanfu live broadcast room, and the anchor is explaining hardA bright red horse-faced skirt. This year is the Year of the Dragon, and the "dragon and phoenix presenting auspiciousness" element on the skirt is one of the selling points. Many sizes sold out as soon as they were put on the shelves. During the Chinese New Year, many girls wear horse-faced skirts to visit temple fairs and take beautiful photos. What's even more cruel is that the horse-faced skirt has made the small town of…

The Spring Festival of the Year of the Dragon is approaching. Wearing Hanfu and celebrating the New Year is becoming a lifestyle favored by young people. In recent years, the Hanfu track has continued to heat up. It stood out from the "Three Bankrupt Sisters" (JK and Lolita) and embarked on a path of growing and independent development. The emergence of phenomenal hot-selling products such as the "Horse Face Skirt" has pushed the market to an unprecedented new level: Hanfu continues to be eclectic and secular, turning from a niche hobby into a daily wear for many people - a large number of original designs and national fashion brands have also emerged one after another in this process. But just over a year ago, the Hanfu market was a different story. In July 2022, the internationally renowned fashion brand Dior released a mid-length skirt priced at 29,000 yuan. Some Chinese netizens discovered that this skirt is almost exactly the same as the traditional Chinese dress "Horse Face Skirt" - the mutual absorption of different cultures is understandable, but Dior did not mention the "source of inspiration" in the product introduction, instead calling it a " The "new" fashion item using…

Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this…

01. Horse-faced skirts were "exploded" to beat workers Recently, deliberately wearing ugly clothes to work has become a new type of performance art for workers to fight against work. They wear cotton socks with high heels, down jackets with pajamas, and then go out without washing their hair or face. 25-year-old Fu Chen is one of those who wear ugly clothes to work. Since she clocks in at eight in the morning, when she opens her eyes every day, in order to save time, she will continue to pick up the clothes she wore the day before and put them on again. "My standard outfit is a black down jacket and light gray sports pants, which I usually wear for a week." It wasn't until the Women's Day a few days ago that the company held a Hanfu-themed event, which stipulated that Hanfu must be worn to participate. Fu Chen hurriedly bought a popular horse-faced skirt and reluctantly took off the gray dress that almost stuck to his legs. Sweatpants. Unexpectedly, this black horse-faced skirt made Fu Chen, who had always been unknown in the workplace, receive a lot of compliments. A colleague directly praised her for being "different" than…

No one can tell who started this trend first. But in Caoxian County, there is a "myth" widely circulated among Hanfu merchants: last year, in a live broadcast room in Caoxian County, the sales of horse-faced skirts reached hundreds of thousands of yuan a day. Horse-faced skirts have become a hot money-making opportunity in Caoxian County, and Caoxian County has become the focus again because of horse-faced skirts. In 2021, this county in southwestern Shandong was nicknamed the "center of the universe" on the Internet because of a netizen's "Shouting Mai". The traffic has passed, but Caoxian County is not as "short-lived" as imagined. In the past few years, Sun Xiangyu, a post-95 Hanfu merchant in Caoxian County, has worked in logistics, tried e-commerce, and sold costumes. He has witnessed the return of the national trend blowing to the land of Caoxian through the Internet and constantly reshaping it. With this county. His experience is the epitome of many Caoxian people. In Sun Xiangyu's view, behind Caoxian County's renewed popularity lies the vitality of this county, which will change at the right time and always follow the direction of the market. "There are no limits, opportunities come, let's see who…

The temperature is rising, and it’s the annual beauty season again. With full joy, welcome the beautiful days. Looking at the green branches, blowing the gentle spring breeze, enjoying the warm sunshine, the small beauty of life is nothing more than this. The beautiful and warm spring is the perfect time to dress yourself up delicately and elegantly. If you still don’t know what to wear this spring, you might as well use the “horse face skirt” to start a new Chinese-style romance. It is not only elegant and slim but also noble, and the rate of turning heads when walking on the street is very high. Let’s take a look! Everyone is rushing to wear Duma face skirt. What is the magic power of it? 1. Four skirt door design, showing classical craftsmanship Modern skirts are designed to be simple and chic, but the workmanship is certainly not as heavy as classical craftsmanship. A "real material" horse-face skirt will inevitably choose the design of four skirt doors, and use two-by-two overlap to form a unique "horse-face" structure, which is also the origin of the horse-face skirt. The unique four-skirt door design of the horse-faced skirt shows classical craftsmanship in…

In December 2023, the horse-faced skirt, one of the standard features of Hanfu, was rated as one of Taobao's top ten products of the year, and also became a popular "New Year's shirt" during the 2024 Spring Festival. Many consumers' initial recognition of horse-faced skirts may come from the "horse-faced skirt incident" two years ago, from celebrities carrying goods, or from social media promotion, but no matter what, horse-faced skirts are very popular. , and whether the Hanfu represented by this skirt is about to usher in great wealth is worthy of our attention. 01 The Origin of Chinese Clothing: The Horse-faced Skirt Broken by Accident In this Spring Festival of the Year of the Dragon, you must have seen many people wearing a dignified and gorgeous pleated skirt on the streets and tourist attractions. In this year’s three-piece New Year’s suit of “buying new clothes, getting a manicure, and perming your hair”, horse-faced skirts suddenly emerged and became many people’s “New Year’s shirts” and also became the number one item in many people’s wardrobes. A piece of Hanfu. According to Taobao data, during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

In today's society, Hanfu culture is increasingly prosperous and has become a unique cultural phenomenon and social trend. In various Hanfu activities, Hanfu exhibitions and promotions, a phenomenon that attracts attention is that female participants often account for more than 70%, while male participants are relatively few. This phenomenon has triggered an in-depth discussion of diverse issues such as gender differences and cultural acceptance, aesthetic preferences, and social role positioning. First of all, from the perspective of aesthetics and clothing attributes, Hanfu, with its elegant, gorgeous and soft lines, exactly meets women’s aesthetic needs and expectations for clothing. The design details of Hanfu are complex and exquisite, and the colors are rich and diverse, and each set of Hanfu seems to carry a historical story. This poetic art form has undoubtedly attracted the attention of the female community. In traditional concepts, women's pursuit and expression of beauty are usually more direct and delicate, which also makes them more willing to use Hanfu as a way to express their own aesthetics. Secondly, the revival of Hanfu culture has largely benefited from the communication power of social media, especially on platforms with mostly young female users, such as Douyin, Weibo, Xiaohongshu, etc.,…

As one of the most prosperous dynasties in history, the Sui and Tang Dynasties, women's clothing and fashion were exactly the same as the national style and culture of the time. They were as open as a prosperous sequence and were all kinds of gorgeous and romantic. After a period of flowers fade away, there are new flowers to indulge in. During the Sui and Tang Dynasties, production and textile technology were further improved, and foreign exchanges became increasingly frequent, which brought about a new situation in clothing styles, colors, patterns, etc. The costumes of the Five Dynasties basically followed the costumes of the late Tang Dynasty. Men usually wore futou robes and shirts, while women wore skirts. The clothing system of the Sui, Tang and Five Dynasties also affected Japan, the Korean Peninsula and other surrounding areas. For example, the kimono from Nara to the Heian period in Japan, the middle to late Three Kingdoms period in Korea, and the Silla period in post-unification Korea. Hanbok was deeply influenced by the clothing of the Sui and Tang Dynasties. From the Sui Dynasty, when the world was first unified, to the early Tang Dynasty, there were huge differences in women's…

"When I sit, my belt lingers in the grass, and when I walk, my skirt sweeps away plum blossoms." "My skirt drags six pictures of the water of the Xiangjiang River, and a section of Wushan clouds towers over my temples."... These beautiful poems cannot describe the softness and beauty of Chinese daughters. Among them, the skirts they wear perfectly set off their elegant and quiet temperament. So, what kind of charm does Chinese clothing, the skirt in the Hanfu system, have that can last through thousands of years and become a classic style in our Chinese history? This article counts the underskirts of each dynasty, trying to sort out the relatively stable shapes among them, and see what the traditional "tong" is in our Hanfu system, and what the "zong" is that never changes away from its origin. 1. Pre-Qin Period "Ruqun" and "clothes" are relatively similar, but there are still differences between them and need to be discussed separately. Of course, this difference does not mean that they correspond to "women's clothing" and "men's clothing" respectively, but refers to the differences in tailoring and cultural connotation. To make a simple analogy, "skirt" and "clothes" are like two branches…

WHAT IS RUQUN What is a ruqun? Ruqun is a traditional costume of the Han people in ancient China. It is a typical "top and lower skirt" clothing system. "Ruqun" is the collective name for two types of clothing. The top is called "ru", which is shorter and generally no longer than the knee; the lower body is called "skirt". The top is short and the skirt is long, which reflects the requirements of the golden ratio and has rich aesthetic connotation. Category: Based on the height of the skirt waist: Divided into waist-length underskirts (tied around the waist) High-waisted skirt (tied under the bust) Chest-length underskirt (tied to the chest) In the style of collar: It is divided into cross-neck skirt and straight-neck skirt. Press whether to clip: Divide underskirts into single undercoats and compound undercoats A single jacket is closer to a shirt, while a combined jacket is closer to a coat. The following are recommended 1 popular high-quality underskirts (Only represents the editor’s personal opinion) Qiao from the Far Mountains——Ta Ge Xing After summer comes, want to release the shackles on your neck? Then Tanling is the best choice. The four-piece set with a half-collar half-collar and…

The rise of Hanfu is a complex and diverse phenomenon. Behind it lies many factors such as profound historical and cultural heritage, the return of national emotions, changes in aesthetic pursuits, and the evolution of social fashions. . First of all, Hanfu, as a traditional costume of the Chinese nation, has a long history and unique cultural connotation. It carries thousands of years of civilization history of the Chinese nation and is an important part of Chinese culture. In ancient times, Hanfu was a comprehensive expression of multiple elements such as etiquette, culture, and aesthetics. Its styles, colors, patterns, etc. all contained rich cultural connotations. With the changes of the times, although Hanfu has gradually faded out of people's daily life, its unique charm has always left a deep impression in people's hearts. In recent years, with the country's emphasis on and promotion of traditional culture, Hanfu, as one of the important carriers of traditional culture, has gradually attracted more and more people's attention and love. People began to re-recognize Hanfu and understand the historical and cultural connotations behind it, which led to a strong interest in Hanfu. This return to and love for traditional culture is one of the…

According to the "Book of the Later Han·Yufu System", it is recorded that Hanfu "began from the Yellow Emperor and was prepared by Yao and Shun". The so-called "clothing system, deep clothing system, robe system and underskirt system" actually refers to the four basic forms of Hanfu. According to In our current terms, there are four basic styles of Hanfu. 1. Clothing "Yi Xici Xia" records: "The Yellow Emperor, Yao, and Shun hung down their clothes and ruled the world, taking over the universe." The garment system is the oldest and most basic form in the Hanfu system, consisting of the upper garment and the lower garment. The tops are mostly cross-collared or straight-collared, usually reaching the waist or slightly longer, while the lower garments are similar to skirts, loose and long to the ground. This shape was very popular before the Han Dynasty and was the main style of daily wear by the ancients. The development of clothing is closely related to the form of trousers at that time. Before the appearance of underwear, it had a very important function: covering people's private parts. The trousers in the pre-Qin period were similar to our current crotchless trousers. There was…

01. The “Hanfu” of the old days is now fresh Recently, Hanfu Chinese style brand "Shisanyu", led by Zhengxingu and Bilibili, with participation from Bubble Mart, completed a Series A financing of over 100 million yuan, bringing Hanfu, a niche track, into the capital market view. Public information shows that Hangzhou Dazai Culture Co., Ltd., to which Shisanyu belongs, was established less than three years ago. Its main products are original Hanfu, national style clothing, etc. "Hanfu" means Han Chinese clothing and is a concept of Chinese dynasty clothing or a general term for ancient Chinese clothing (from Wikipedia). This term can be traced back to the "Book of Han Dynasty" "Several greetings, happy Han clothes system". Academically speaking, there is no precise definition of "Hanfu". Professor Yuan Qi from the Beijing Institute of Fashion Technology pointed out that the concept of Hanfu is not certain and is not a certain form of clothing from a certain dynasty. It is hard to imagine that although our country has a huge Han population, "Hanfu" was still an extremely niche cultural circle more than ten years ago. At that time, a group of Internet users who wanted to "revitalize Chinese culture" gathered…

Chengdu, a group of young people wearing Hanfu poured into the subway from four locations, all destined for Kuanzhai Alley. Lu Xiaowei, who runs a Hanfu shop, led a team of people and set off from Wenshufang. This place, located 3 kilometers northeast of Kuanzhai Alley, is the birthplace of her first physical store. That was 13 years ago. At that time, people came and went in the scenic spot, but no one paid attention to her shop. For this event, there were hundreds of people in each team, and there were so many people who came after hearing about it without registering. The crowd monitoring system in the scenic spot was triggered, and the planned flash mob and group photo were temporarily cancelled. On November 22, 2003, electricity worker Wang Letian, a Hanfu enthusiast, put on Hanfu for the first time and took to the streets of Zhengzhou, attracting the attention of domestic and foreign media. This day was later designated as Hanfu Travel Day by the circle. Various cities will hold relevant activities around this day. Wearing Hanfu to travel is becoming more and more common nowadays. People wearing Hanfu to take photos can be seen everywhere in…

When it comes to Chinese classical style clothing aesthetics, cheongsam and Tang suit have long been deeply rooted in the hearts of the people, but the public knows very little about Hanfu. From confusion about the concept of "Hanfu" to the name of the structure of Hanfu, there is a lack of understanding, not to mention the behind-the-scenes cultural connotation. The so-called "Hanfu" does not refer to the costumes of the Han Dynasty, but the traditional costumes of the Han nation, also known as Han clothes, Han costumes and Chinese costumes. The predecessor of the Han Dynasty was the Huaxia ethnic group. The entire traditional costumes of the Han ethnic group can be traced back to the Zhou Dynasty. They developed through the Qin Dynasty and gradually matured in the Han Dynasty. Cai Yong said in "Doctrine": "The emperor always obeys, and the Han obeys Qin." At the beginning of the new year, Chengdu Tianfu Ancient Town officially opened the "National Style Year" with thousands of people parading in Hanfu - wearing Chinese clothes, visiting the ancient town, touring the Bamboo Sea, and appreciating the national trend. Until a few years ago, wearing Hanfu for travel or gatherings was almost…

Red skirt with wide sleeves, green shirt and white coat... Have you noticed that more and more people are wearing Hanfu in the streets and alleys today? This ancient costume is especially popular among young people. The beauty of clothing not only meets the needs of life and brings visual enjoyment, but its development also presents the characteristics of folk customs and culture of a period of time. How did ancient clothing develop and evolve? How did the ancients dye cloth and make clothes? The name "Huaxia" is related to clothing Hanfu is increasingly entering our lives. Some universities and communities have established Hanfu clubs; on e-commerce platforms, Hanfu has become a best-seller among young people; and various Hanfu shows are frequently reported in the press. The national style that has been passed down for thousands of years has become an element of the trend of the times. On October 1 this year, tourists visited and shopped at a Hanfu store in Ciqikou Ancient Town, Chongqing. Published by Xinhua News Agency Wearing Hanfu requires understanding traditional Chinese culture. In a sense, Hanfu enthusiasts assume a new role as disseminators of traditional Chinese culture the moment they wear Hanfu. Clothing is…

Wang Hongmei, a post-90s girl, only wears Hanfu made by herself on weekdays. Her ideal is to make Hanfu a daily attire. "Hanfu didn't become popular in an instant, but those people wearing sheets grew up," some enthusiasts said when asked why they like to wear Hanfu. Tmall's "2018 Hanfu Consumer Report" shows that the number of people buying Hanfu in 2018 increased by 92% compared with the previous year. Hanfu, the collective name for the traditional clothing of the Han nationality, continued to develop and improve until the late Ming and early Qing dynasties. And now, it occupies an unexpected position in the lives of young people. Hanfu has become a new trend? Lou Ying, a 26-year-old education and scientific research practitioner, has only been involved in the Hanfu industry for more than a year, but her daily wear has been completely occupied by Hanfu. You can hardly see her wearing the "three-dimensional" ordinary people on weekdays. Clothes that will be worn. Opening her closet, she found it was full of all kinds of Hanfu. She felt that Jin Gui's Hanfu would be neatly folded and re-wrapped in the bag after cleaning. Now, Lou Ying has purchased more than…