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The rise of Chinese-style Hanfu brands
On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,… -
His Chinese-style Hanfu qipao is unprecedented
Do you like Chinese style clothing? Do you like cheongsam? In this New York Fashion Week, Zhang, a 25-year-old Chinese-style designer born in the 1990s, suddenly appeared on the T stage and shocked the audience with a series of Chinese-style clothes with the theme of "Mountains and Seas". This is a fashion show that breaks through the cultural field and integrates youth fashion and Chinese classical charm, and Zhang is known as the youngest Chinese costume designer at New York Fashion Week. In this national style series show, the colors are all light, soft, and elegant low-key intermediate colors, combined with beautiful design details, sequins, beading, hand-embroidery and other elements to create a beautiful It’s a visual feast, let’s come and enjoy the “feast” of this show. ↑Are you shocked when you see this skirt with obvious Chinese style imprint? The whole body is mainly beige tones. It is made of exquisite mesh material, fine silk forging, and excellent hand-embroidery. It uses special lines and outlines to express a super beautiful Chinese style sentiment through structure. The improved cheongsam style breaks its retro and nostalgic mark, and combines with the more popular elements of the moment to show its beauty… -
The sales of modern Chinese-style Hanfu women's clothing increased year-on-year
During this year’s Consumer Expo Fashion Week, nearly 300 sets of new products from domestic and foreign apparel brands were released. Which garments have attracted the attention of buyers? CCTV reporter Liu Jue: At the Consumer Expo, you can not only watch the shows and browse the exhibitions, but also try on and buy all kinds of new clothes. This top with Chinese elements comes from this 700-square-meter booth, where more than 30 people are gathered here. Niche brands, prices range from a hundred yuan to tens of thousands of yuan. The reporter learned at the Consumer Expo that traditional Chinese elements such as embroidery, buttons, and ink blooming are combined with modern fashion design to form a strong attraction for young people with unique national aesthetics. "New Chinese-style" outfits Will become one of the most important trends this spring and summer. Exhibitor Shu Yi: According to data from our platform, in the past half month, the sales of Hanfu have doubled year-on-year, the overall sales of "new Chinese-style" clothing have increased by 366% year-on-year, and the sales of "new Chinese-style" women's clothing have increased four times year-on-year. With the rapid growth in sales of Chinese-style clothing, the overall trend… -
How can traditional Hanfu and modern Hanfu coexist
China News Network, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. are frequently searched on various social platforms, " "New Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amid the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the stage of the 2024 CCTV Spring Festival Gala, the traditional Chinese… -
Making Ming Dynasty Hanfu popular in the name of youth
It's the best season, with flowers, trees and grass growing and birds flying. In the past few days, I often see this scene in Beijing’s parks of all sizes: people dressed in Hanfu complement the ancient buildings with red walls and green tiles, and the beautiful spring scenery of pink willows and red willows. This is actually nothing new. Hanfu has become more and more popular in recent years. Not only are people wearing Hanfu often seen in China, some online bloggers have also brought Hanfu abroad. The exquisite clothing has also aroused admiration on the streets abroad. This is the best spring for Hanfu. Some people say that Hanfu is experiencing a revival. Hanfu is the "traditional clothing of the Han nationality". From a narrow point of view, Hanfu mainly refers to the traditional clothing of the Han people before the Dynasty, which is characterized by crossed collars, right gussets, ties, loose cuffs, etc.; from a broad point of view, Hanfu is the collective name for ancient Chinese traditional clothing, although the Yuan and Qing dynasties have The clothing is influenced by the clothing of ethnic minorities, but still has obvious characteristics of traditional Chinese clothing and is an… -
How did the horse-face skirt break into the Chinese Hanfu scene
Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost… -
Behind the skyrocketing popularity of the new Chinese-style Hanfu
The Spring Festival holiday is over, but new Chinese-style clothing is still hot. The new Chinese-style clothing consumption boom, ignited by consumers who are passionate about Chinese style, clothing brands, and e-commerce platforms, is sweeping across the country. New Chinese style has become the first popular style to go out of fashion in 2024: Horse-faced skirts have become the standard for fashionable girls before the Spring Festival. Song brocade jackets, Xiangyun gauze shirts and even Hanfu and cheongsam have become popular one after another, with "one piece per capita." "Celebrating the Spring Festival in the new Chinese style" has become a way of celebrating the festival for girls who love Chinese style. On multiple e-commerce platforms, new Chinese-style clothing has also become one of the categories with the fastest growth in sales during the New Year. Data from special sale e-commerce Vipshop show that in the month before and after the Spring Festival, women’s clothing and children’s clothing have become the first categories to explode with new Chinese-style clothing. Sales of Chinese-themed clothing doubled compared to January last year, with sales of new Chinese-style women's clothing nearly tripling. According to industry insiders in the clothing industry, new Chinese-style clothing became… -
Vipshop's Chinese-style Hanfu is selling like hotcakes
The rise of domestic products is at the right time, and I dare to call the sun and moon to change the sky. Although this year has just passed halfway, it is certain that this year will be the biggest harvest year in the history of domestic brands. The first is clothing. More and more young people are falling in love with traditional Chinese clothing such as Hanfu, and feel that "Hanfu is more fragrant than jeans." Especially after the hit of the costume drama "Menghualu", this trend has become more obvious. On Vipshop, with the broadcast of "Meng Hua Lu", the number of searches on the platform for "national style women's clothing" and "fairy women's clothing" has skyrocketed. In just one month, sales of Chinese-style women's clothing on Vipshop surged 54%. Since May, sales of cheongsam on Vipshop have soared ninefold. And those who buy the most are the young people born in the 1990s and 1995s. Data shows that the current market size of Chinese Hanfu has exceeded tens of billions. In the future, this number will become even more, and the market size may reach hundreds of billions. In the past, many young people pursued the so-called… -
Foreigners are starting to become obsessed with Chinese-style Hanfu
In the past, we all had a little inferiority complex in terms of culture and yearned for life in Europe and the United States. There were many people from Kazakhstan, Japan, and South Korea. However, with the rapid development of China's economy and the enhancement of cultural confidence, our reverse export has become more and more powerful. For example, in In terms of clothing design, we, known as the "big country in clothing", have gradually conquered the world. If you often watch some overseas fashion shows, you will probably see Chinese style being designed into clothes, becoming the most eye-catching presence in the show, such as blue and white porcelain, phoenix, dragon robe, Chinese knot, etc. We are no longer surprised. . So, to what extent are foreigners obsessed with Chinese style? Recently, the well-known domestic lolita girl "Xie Anran" released 6 sets of Chinese-style lolita in one go. After being spread to foreign websites by netizens, foreigners were amazed. This reverse output is really impressive. Xie Anran was originally the most well-known beauty in the Lolita circle. Anyone who saw her cos would be so beautiful that they couldn't help but buy her. Therefore, Xie Anran is also known… -
Traditional Chinese-style Hanfu sets a new trend among young people
Suddenly a spring breeze comes overnight, and thousands of pear trees bloom. After experiencing the comprehensive invasion of foreign big brands, domestic products are rising with lightning speed. The sales of domestic products have exploded, ushering in the best era. Recently, the costume TV series "Meng Hua Lu" has become particularly popular. Not only did Liu Yifei and Chen Xiao become the center of the topic, but the costumes in the play became an instant hit and became the favorite of many young people. On Vipshop, sales of Chinese-style women's clothing increased by 54% in one month, with "Guo-style" and "fairy women's clothing" becoming the most searched terms. A large number of young people are not only chasing dramas, but also buying women's clothing of the same style as "Meng Hua Lu" on platforms such as Vipshop and Tmall. Hanfu and Chinese style are setting off a new trend among young people. In the past, young people thought it was cool to wear Nike and Adidas, but now they prefer Hanfu to jeans. Qingqing, a post-00s generation, said: "Hanfu is very comfortable to wear, not as tight as jeans, and has more cultural heritage. Thousands of years of Chinese history… -
The popularity of Hanfu outfits is ignited by the drama 'Dream of Splendor'
If we talk about the most popular dramas in recent times, "Menghualu" can definitely be ranked at the top of the list. As we all know, this drama stars two great-looking actors and is the first TV drama of the fairy sister Liu Yifei as an adult. Such popularity is naturally expected. However, in addition to Liu Yifei and Chen Xiao, there are many things in this drama that have aroused the enthusiasm of netizens. For example, as a costume drama, the scene layout in the drama is very brilliant. Therefore, as soon as the drama was aired, the popularity of the "Xiangyang Tangcheng Film and Television Base" where it was filmed increased by 75% in Mafengwo Station, and many drama fans put it on their agenda to check out "Pan'er Same Style". In addition, since the protagonist in the play runs a teahouse, snacks made by Sun Sanniang often appear. Among them, a traditional pastry that frequently appears has attracted the attention of foodies, and what follows is the traditional cake on the e-commerce platform. Sales of fruit have greatly increased. Of course, from the perspective of female fans, the most attractive thing about this show is the costumes… -
After the broadcast of 'Dream of Splendor', Chinese-style Hanfu remains popular
It’s hard to imagine that one TV series can ignite multiple industries. In recent days, many female colleagues around me have been watching "Menghualu". They usually skipped naps and just hugged their iPads to catch up on the show. They lamented that Liu Yifei is still young after so many years, while they were intoxicated by the Chinese style of film and television. According to statistics, since the launch of "Menghualu", the cumulative views have exceeded 1.6 billion. More than 400,000 people have rated it on Douban, with the highest score of 8.8. In addition to the wonderful plot, people also once again appreciate the beauty and charm of Chinese traditional culture. Traditional Chinese decoration has also become popular and has entered the field of vision of more people. The daily life and diet of people in the Song Dynasty have also been hotly discussed by netizens. In particular, the variety of "fruits" has aroused strong interest among many netizens. On e-commerce platforms or Douyin live broadcast rooms, sales have experienced a surge, and the label is "Same Style as Menghualu". If paired with antique gift boxes, saucers and bowls, the price is actually close to 1,000 yuan. Of course,… -
After 'Dream of Splendor', Hanfu becomes the top trendsetter for Chinese clothing
The wave of national style has intensified in recent years. Hanfu and Chinese-style clothing were originally just the hobbies of some young people, but now they are becoming a major trend and are loved by more and more young people. Just in the past two days, a video of a young lady studying in Canada wearing Hanfu at a graduation ceremony became a hot search topic. Netizens praised one after another: This is cultural confidence! It has to be admitted that with China's economic development, the cultural field has become obviously more confident. More and more excellent traditional cultures are being discovered, and a national "Renaissance" has begun with great vigor. Whether at work, in private, or on the streets, more and more young people are wearing Hanfu and walking with their chests held high and their heads held high. Hanfu has become a cultural trend among young people. On Xiaohongshu, there are 1.24 million notes about Hanfu. According to statistics, the number of young people buying Hanfu in 2021 has exceeded 20 million, and this number is still growing rapidly. Especially recently, the broadcast of "Menghualu" has once again added fuel to the national trend. Currently, "Menghualu" has been… -
The collision of traditional Chinese Hanfu and modern elements.
Fashion is everywhere in our lives. Many people may think that fashion is only studied by those who like to pursue beauty, but who doesn’t want to be beautiful in life? Depending on the time and season, there will be different fashion elements every year. Many fashion elements have been integrated into life for a long time, and people will pay attention to them unconsciously. For example, the recent rise of "national trend", the definition of national style is no longer an ancient model. In order to cater to the current people's aesthetics, Chinese style also incorporates many trendy fashion elements, creating a sense of fashion that is extremely in line with the trend. It is unique and makes everyone look very special. Suddenly a way of wearing has become popular: Chinese style + "new trend", two classics collide, fashionable and beautiful! Small table of contents of this issue 1. What is "Chinese style + new trend"? When many people talk about Chinese style, they will think of Hanfu with a fairy-like feel, wearing a coat or a skirt. These are classical costumes with Chinese style characteristics, rather than in daily life. Matching fusion between Chinese style and trendy. This… -
Which Hanfu cosplay costume do you like the most
The Chinese New Year is almost here, so there should be more Hanfu on the streets. Seven types of traditional Hanfu women’s clothing, do any of them appeal to you? Quju deep clothes Deep clothes are actually robes. Cut the top and bottom pieces separately and then sew them together. After putting it on, the whole body is covered in it and it is wrapped tightly. Why so much trouble? There is no way, who told us to have no pants before. Pants without a crotch to be precise. The trousers are just two trouser legs, and then tied around the waist with a rope. This cannot be seen by outsiders. The curved train means that the skirt of the clothes becomes longer, goes around the back and then back again, mainly to wrap the body more tightly. Quju became less common after the Eastern Han Dynasty. Skirt There are two pieces of underskirt. The top is called a jacket and the bottom is called a skirt. Generally, the undergarment on the upper body is relatively short, reaching around the waist, while the skirt on the lower body is very long, reaching to the ground. Ruqun is the basic clothing… -
The Evolutionary History of Women's Hanfu Across Dynasties
The etiquette of the Shang and Zhou Dynasties began at the age of fifteen; In the Western Han Dynasty, dark clothes were made, with a jacket and a skirt, and fluttering robes in the market; in the Northern and Southern Dynasties, the clothes were close-fitting, with straight collars and narrow sleeves, in the style of Hufu; in the early and middle Tang Dynasty, narrow clothes with small toes and shoes, and silk draped half-arms were popular; in the late Tang Dynasty, it was popular In the Tang Dynasty, people wore loose makeup and loose skirts; in the Song Dynasty, they were more simple and elegant; in the Ming Dynasty, Xia Pei Bijia flourished; in the Qing Dynasty, traditional costumes came to an end, and the Manchu characteristic cheongsam has influenced today... China has gone through dynasties, leaving behind a rich spiritual and material civilization for future generations. The clothing of each dynasty has its own characteristics, and women's clothing has shined in each dynasty with its unique charm. Qin Han Wearing a wide-sleeved coat, a long skirt, and high-top silk sandals, this was a common style of women's clothing in the Qin and Han Dynasties. In the pre-Qin period, people… -
How Can Ordinary People Wear Hanfu
In terms of dressing, women will mainly match their styles. Some people like the simplicity of Japanese style, while others like the temperament of Korean style, the allure of European and American styles, etc. Each country will have its own representative style. Wearing styles can interpret different beauties. Our country also has a corresponding style, but many people limit the "Chinese style" and think that there is only cheongsam, and cheongsam has relatively high requirements for body shape. In fact, the "new national style" that is popular nowadays includes not only cheongsam, but also many improved versions of clothes. Hanfu, cheongsam and other clothes that represent the image of our country are integrated into modern fashion elements, and the cuts and styles have been changed. It is not very difficult to control, and there are no strict requirements on your body shape. "New Chinese style" is so popular, how can ordinary people wear it? 4 matching tips to make your outfit look elegant and high-end! Why is the new national style popular? In the past two years, many people have worn items with Chinese style elements on the streets and integrated them into their daily lives. Why is the new… -
Traditional Chinese-style Hanfu Suitable for Daily Wear
In the past two years, I have gradually changed in my dressing style, and I have developed a strong interest in the field of Chinese style fashion, which seems to have a unique attraction for me. I took a look at the wardrobe and found that the ones I have bought more recently are Chengdu. We have clothes from the Jinyi Bureau, including shirts and suits. I majored in clothing matching, so I am very sensitive to the details and workmanship of clothes, and I am also very interested in niche designs. The clothes of Chengjin Yiju are very suitable for my aesthetic point. The shirt I wear the most recently is this ink-printed shirt. It is very suitable for daily wear. You can wear this shirt for commuting to and from work. The most important thing is that you don’t have to worry about matching it. It is simple and elegant, showing your temperament, and has a smart and modern look. It has a feminine touch. The Chinese-style ink prints on the clothes are matched with fashionable clothes to create a perfect spark. The hem of the shirt can also be tied into a bow to highlight the body… -
The New Chinese-style Hanfu Becomes the Top Trend in Women's Fashion
Horse-faced skirts, embroidery patterns, and traditional Chinese tops with buckles and cloud shoulders... Recently, reporters saw in many women's clothing brand stores in our city that "new Chinese-style" women's clothing with traditional elements has become the choice of ladies. The first choice for "New Year's clothing". “I was attracted by this outfit at first sight and thought it was very suitable for the Chinese New Year.” Recently, Ms. Chen, a citizen, came to the mall to buy new clothes for the Spring Festival. She said that many brands are selling clothes mainly in bright red, but She felt a little ordinary. "I was immediately attracted by the set on the model at the entrance of this store. It is not only red, but also has many traditional elements. It looks very distinctive. I plan to buy it as a set." Ms. Chen said. Recently, the reporter visited a number of women's clothing brand stores in our city and learned that as the Spring Festival approaches, clothing such as horse-face skirts, double-breasted tops, knitted sweaters with cloud shoulders, and clothing with embroidery patterns, buckles, and diagonal lapel designs The style has become the "top trend" in various women's clothing stores. Many… -
Must Try These Hanfu Outfits with Your Kids
In recent years, there has been a wave of "Hanfu craze" all over the country. Hanfu can be seen in TV programs, neighborhoods and scenic spots~ In the past, it took some courage to wear Hanfu. After all, few people wore it and it attracted special attention. But now it is not only worn by bloggers, but also cute children. It has been frequently searched in the past few days during May Day! In order to comply with the trend of modernization, the former long robes with large sleeves and complicated buns gradually evolved into a look acceptable to modern people, that is, the complexity was simplified. The improved Hanfu is not stuffy when worn in summer. The fabric is comfortable and breathable. It is very suitable for children to wear when going out~ Today, the editor recommends 7 styles of [Ink Jiyun Children's Hanfu], available for both men and women. It has more Hanfu systems and is also very distinctive in design. The women's model has its own dignified feeling, regardless of static or dynamic. very nice! It is made of chiffon yarn and has three-dimensional tailoring. It has a good drape feeling and is very comfortable to wear…