Reporter| Zhou FangyingEditor| Lou Qinqin 1The "Renaissance of Hanfu" that started in 2021 is in the ascendant, but many well-known Hanfu brands have collapsed recently. Down. Since the beginning of 2022, three Hanfu brands, Huajianxi, Ducheng Nanzhuang, and Yijin Jiudu, have successively announced the closure of their stores, triggering heated discussions among many Hanfu fans on social media such as Xiaohongshu and Weibo. Among them, Huajianxi and Yijinjiu are both new stores established four or five years ago, and have quickly accumulated a certain fan base with a relatively high cost performance of 100 yuan. Since the Hanfu circle attaches great importance to antiques, the founders of Hanfu brands often call themselves "shopkeeper". Talking about the reason for closing the store, both Hua Jianxi and Yi Jinjiu said on Weibo, "The shopkeepers" hope to find a new life and can no longer maintain it. Hanfu business. Source: Weibo Source: WeiboThe city, which was established nearly ten years ago,Chengnanzhuang is even on many recommended lists for beginners of Hanfu, and its price range is within the hundred-yuan range that ordinary consumers can reach. What surprised many Hanfu enthusiasts was that Ducheng Nanzhuang had continued to sell new products in the first…

Cover news trainee reporters Yang Lan and Yang Ruiwen Some pictures are from the InternetIn recent months, Caoxian County has been on the Internet hot searches many times. Regarding this small border town, netizens exclaimed, "I would rather have a bed in Caoxian County than a house in Shanghai." The magic of Caoxian County is that, as an ordinary third-tier town, it became an instant hit due to the right time, location, and people. Many people jokingly call Caoxian County a place that "punches north and kicks Guangzhou and Shenzhen". As Caoxian County, which accounts for three-thirds of the world's Hanfu market, will this huge wave of traffic push its Hanfu industry to a higher level? What kind of "traffic dividend" can the explosion in Caoxian County bring to local dealers and Hanfu manufacturers? On May 26, the cover news reporter talked with Wang Xiaocan, director of the Advanced Customization Research Center of the School of Continuing Education of the Beijing Institute of Fashion Technology and vice president of the Apparel Talent Professional Committee of the China Talent Research Association, as well as three companies located in Taobao Village in Cao County. Hanfu merchants and manufacturers explore the current situation…

From April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum. This event aims to cite historical examples, activate the spontaneous power of culture, and continue to inherit China's excellent traditional culture , making cultural relics come alive. Since 2018, the "National Silk and Hanfu Festival" has been held for seven consecutive years. This year, the China Silk Museum Hanfu Festival has carried out multi-city linkage with Marburg and Dusseldorf in Germany. From April 13th to 14th and 20th to 21st, Chinese and foreign Hanfu enthusiasts from different regions in Germany will conduct three-dimensional displays of traditional Chinese culture in the form of seminars, Hanfu displays, tea art and Guqin exchange meetings. Walking into the China Silk Museum, the reporter found that the Hanfu Festival was very lively, with colleagues wearing all kinds of gorgeous Hanfu appearing one after another, either light and elegant, or solemn and elegant, showing the unique charm of Hanfu. Different from previous years, this year’s National Silk and Hanfu Festival has some new gameplay: an immersive “Silk Road Adventure” check-in game is set up in the park, and the audience becomes an explorer…

China News Service, Hangzhou, April 21 (Wang Titi) "Wear Hanfu and live a Chinese life." At the "Hanfu Night" held by the China Silk Museum on the 20th, Ji Xiaofen, director of the China Silk Museum, made this statement initiative. Ji Xiaofen, director of the China Silk Museum, issued an initiative: "Wear Hanfu and live a Chinese life." Photo courtesy of China Silk Museum On April 20, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" kicked off at the China Silk Museum. The event lasted for two days and aimed to cite historical examples and activate cultural spontaneity. The power of China continues to pass on China’s excellent traditional culture and makes cultural relics come alive. As one of the highlights of the "National Silk Hanfu Festival", the "Hanfu Night" will feature five KHAOS, ancient and modern clothing, timely clothing, Luzhou Ji Hanfu Museum, Mingjing Huafu, Sufenger Hanfu performance teams such as Ya Original Hanfu, Tiantianjia Hanfu, Xianyulu & Xueshuo, and YUNJIN Yunjin brought a catwalk with the theme of "Ancient Charm and Modern Style", perfectly integrating traditional Hanfu with modern fashion, allowing everyone to appreciate the infiniteness of Hanfu culture possible. At the scene, Ji Xiaofen,…

Reported in Yantai, Yangtze"The wind blows the fairy mantles and flutters, just like the dancing of colorful feathers." Such a scene, in the spring It’s not uncommon in Yantai. In recent days, young people dressed in Hanfu can be seen everywhere in major parks and scenic spots in Yantai. They wear Chinese dresses with flowers, and the flying skirts fly in the romantic sea of ​​flowers, creating a different kind of spring style, "appreciating "Flower Season" is more like "Hanfu Travel Season". On a certain social media platform, so far, videos related to "Hanfu" have been played 112.64 billion times. Various cross-dressing videos compete for beauty, causing netizens to call them "time travel". The young group has made Hanfu pop up frequently, and it has also given birth to new cultural and tourism scenes, releasing new vitality in cultural and tourism consumption. Please see the survey: New ways of playing for young people Wear Hanfu for a spring appointment, enjoy the flowers and enjoy the spring scenery. Nowadays, “Hanfu + Spring Outing” has become a new way of traveling for young people. On April 13, Laiyang’s “Flowers Blooming on Moshang·Language of Flowers in Lixiang” flower viewing season was launched. Pear…

Yangzi Evening News reported on April 24 (Correspondents Yang Yue, Liu Linlin, Reporter Wan Lingyun) The most beautiful April in the world, the azaleas in Nanshan, the “green lung of the city” in Zhenjiang, also ushered in the best viewing period. From April 26th to May 12th, Nanshan Scenic Area will hold the 2024 Zhenjiang Nanshan Rhododendron Garden Party. The garden party is themed "Blooming Flowers in Zhenjiang South, Appreciating Rhododendrons in Spring". A series of exciting themed activities will be presented during the flower viewing season. After years of careful cultivation, the Nanshan Rhododendron Garden has now formed a special garden of nearly 50 acres of Rhododendrons mainly planted with spring azaleas, summer azaleas, and spring and summer azaleas. It has planted more than 60,000 azaleas. It is a famous azalea in Jiangsu Province. Viewing place. Since 2000, the Rhododendron Garden Party has been held as scheduled every April and May. Its diverse organizational forms and rich cultural activities have attracted countless tourists who admire the flowers, and it has become a well-known cultural tourism on the Shanghai-Nanjing tourism line. Feast. During this year’s garden party, the scenic spot will hold a series of activities such as the “Visiting…

Beijing The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei "The supply of horse-faced skirts in Caoxian County exceeds the demand" "College students return to Caoxian County to sell Hanfu" "Caoxian Hanfu goes global"... For some time, Caoxian Hanfu has continued to attract attention. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. Open the door to e-commerceEnter Daji Town in Cao County. There are few vacant front-end houses on both sides of the road. There are shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. Densely packed and stretching for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties…

Editor's note:"Promoting the transformation from Made in China to Created in China, China's speed to China's quality, and China's products to China's brands", May 10, 2014, General Secretary Xi Jinping When inspecting China Railway Engineering Equipment Group Co., Ltd. in Henan, he proposed "three changes." In 2017, the State Council approved the establishment of May 10th as "Chinese Brand Day" every year, giving all walks of life a concrete starting point to promote high-quality development and build a new development pattern. In the past ten years, the camp of well-known brands in Henan has become stronger and stronger. There are national treasures, new tea products, leading wigs, and top-notch ancient cities... In order to vigorously promote Henan's famous brands Independent brands, since April 12, Dahe.com has joined forces with the Henan Provincial Development and Reform Commission to launch a series of reports "Domestic Trendy Brands·Henan Power" to reveal the phenomenon of Henan brands "out of the circle", tell the story of Henan brand development, and explore Henan brand upgrades way. 02:27Dahe Network News The peonies are in bloom, why don’t you come to Luoyang? When a princess falls in love with Hanfu, the traffic password of the ancient city of…

Photographer: Xia Hou QingyanTop news reporter Wang Li“We sincerely invite guests and friends from all over the world to enjoy the beauty and fragrance of the country.” After the launch of the Luoyang Peony Cultural Festival, tourists from all over the country gathered in Luoyang City. Tourists put on Hanfu and walked into The peony flowers come from me, and I want to be as beautiful as the peonies. Going to Luoyang to wear Hanfu and admire peonies has become one of the most popular things to do this spring. Hanfu can be worn anywhere, why do you have to go to Luoyang to wear it?Going to Luoyang to wear Hanfu will become a trend this springSince this period of time, the streets of Luoyang have seemed to be passing through the scene. The four "Tang Monk" masters and apprentices are riding the subway, the "King of the Girl Country" is riding a shared bicycle, and people are greeting tourists. "Yue Lao", the empress of the Qing Palace who took pictures of Biye... so lively! Netizens posted videos of riding in Luoyang and lamented: "I'm the only one riding the bus without wearing Hanfu. Who knows!"Social On the platform, many…

China Youth Network, Beijing, April 25th (Reporter Yang Yue, Intern Reporter Han Wenyi) Wherever spring is good, spring is at home. Recently, Shanghai ushered in a lively and grand "Spring Appointment" - the 2024 "China Chinese Clothing Week Shanghai Blossoms" series of activities. Young people from all over the country dressed in Chinese costumes gathered at the Shanghai World Expo Source, wandering in the sea of ​​flowers and the banks of the winding river, watching the dancing in Chinese costumes, appreciating poems and songs, and tasting music, chess, calligraphy and painting. The original Hanfu-themed song "Chinese Hanfu" written and sung by Xiaoyi, a well-known traditional culture communicator, sang and danced, and completed its national premiere under the "Crown of the East" in the China Pavilion. Sister Xiaoyi and her daughter Xiaotuanzi participated in the Chinese Costume Week performance and sang "Chinese Hanfu" during the performance. Photo provided by the interviewee“Chinese Hanfu is majestic and upright, wearing our Han clothes, revitalizing our country of etiquette...” Following the melody of the music, the younger sister and her daughter "Little Tuanzi" dressed in Ming Dynasty clothes The dignified and elegant coat and skirt express the love for Hanfu through singing. "While performing the…

The 23rd Badachu Chinese Garden Tea Culture Festival and Ningde (Zherong High Mountain White Tea, Shouning Black Tea) Cultural Week will be held at Badachu Park from April 30th to May 5th. During the May Day holiday, tourists can meet at eight major places, enjoy the fragrance of tea and cultural immersion in the three mountains and eight temples, and enjoy a good time together. The Badachu Chinese Garden Tea Culture Festival is the first time in China to combine gardens, tourism and tea culture. It is the only large-scale tourism and cultural event in the country with the mountain temple garden culture as the background and Chinese tea culture as the theme. Since its inception in 2002, the Badachu Chinese Garden Tea Culture Festival has developed into an important platform for exchanges and interactions between tea producing areas and Beijing citizens. It is also a famous tea culture brand event in the northern region. At a press conference held on April 25, the organizer introduced that this tea culture festival joins hands with the "National Forest City", an important tea-producing area in the country, and the famous tea hometown Ningde City, Fujian Province, to "drink good tea to "Mindong"…

As soon as the high-speed train arrives at the station, the electronic screen displays "The peonies bloom and we meet you again". Even at ten o'clock in the evening on a weekday, tourists from Luoyang Longmen Station are still arriving one after another. In the square in front of the station, the aunties of the elderly tour group each hold a peony and raise their mobile phones to take photos with the flowers. On social media, “wearing Hanfu to enjoy flowers” ​​has become a unique way to open up tourism in Luoyang. According to statistics from a short video platform in 2023, Luoyang ranks first among the "most popular places to check in Hanfu". Recently, a singer improvised "I came to this street wearing Hanfu and met 6 Diao Chan and 7 Wu Zetian" during a concert in Luoyang, which is called the city's limited edition lyrics. Tourists wearing Hanfu to take photos in the International Peony Garden. Picture/Jiupai News Xu MingJiupai News noticed that in Luoyang, the lively Hanfu rental street was transformed from the "auto parts street". The night of the ancient city of Luoyi was complemented by the photographer. Under the blessing of the light, it is…

The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei "The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. Open the door to e-commerce Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It…

From April 20th to 21st, the 2024 "National Silk and Hanfu Festival·Ancient Rhythm and New Style" was held at the China Silk Museum. This event aims to cite historical examples, activate the spontaneous power of culture, continue to inherit China's excellent traditional culture, and let cultural relics Come alive. Since 2018, the "National Silk and Hanfu Festival" has been held for seven consecutive sessions. This year, the China Silk Museum Hanfu Festival has carried out multi-city linkage with Marburg and Dusseldorf in Germany. From April 13th to 14th and 20th to 21st, Chinese and foreign Hanfu enthusiasts from different regions in Germany will conduct three-dimensional displays of traditional Chinese culture in the form of seminars, Hanfu displays, tea art and Guqin exchange meetings. Walking into the China Silk Museum, the reporter found that the Hanfu Festival was very lively. Fellows wearing all kinds of gorgeous Hanfu appeared one after another, either light and elegant, or solemn and elegant, showing the unique charm of Hanfu. Different from previous years, this year’s National Silk and Hanfu Festival has some new gameplay: an immersive “Silk Road Adventure” check-in game is set up in the park, and the audience becomes an explorer on the…

**The charm of ancient and modern costumes** On the fashionable streets of Shanghai, a unique "Chinese Costume Week·Flowers in Shanghai" event made us seem to have traveled through time and space. Young people dress in Chinese costumes not just for a show, but also to make traditional culture shine with new brilliance in modern cities. **Huafu, the fashion choice of youth** The story of Xiao Wang, a college student in Hangzhou, shows us that Chinese clothing is not just a kind of clothing, it has become a fashion choice in young people's lives. From restored models to improved models, Chinese clothing is like a moving picture in her daily life. **Youth, the source of vitality for cultural inheritance** Young people born in the 1990s and 2000s are using their own methods to revitalize traditional culture. Wang Wanna’s Yue Opera and Wang Junjie’s Huai Opera, every performance they perform is a loving tribute to traditional culture and a vivid practice of cultural inheritance. **Dunhuang, a modern interpretation of ancient culture** Dunhuang culture, this thousand-year-old cultural treasure, is going to the world in a brand-new way. Zhang Xiaogang's introduction allows us to see the modern spread of Dunhuang culture. It is not…

"The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. The e-commerce economy allows rural industries to connect to the Internet and sell far away. Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It was once the largest county in Shandong's labor export. More than ten years ago,…

It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…

On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,…

Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost…

The rise of domestic products is at the right time, and I dare to call the sun and moon to change the sky. Although this year has just passed halfway, it is certain that this year will be the biggest harvest year in the history of domestic brands. The first is clothing. More and more young people are falling in love with traditional Chinese clothing such as Hanfu, and feel that "Hanfu is more fragrant than jeans." Especially after the hit of the costume drama "Menghualu", this trend has become more obvious. On Vipshop, with the broadcast of "Meng Hua Lu", the number of searches on the platform for "national style women's clothing" and "fairy women's clothing" has skyrocketed. In just one month, sales of Chinese-style women's clothing on Vipshop surged 54%. Since May, sales of cheongsam on Vipshop have soared ninefold. And those who buy the most are the young people born in the 1990s and 1995s. Data shows that the current market size of Chinese Hanfu has exceeded tens of billions. In the future, this number will become even more, and the market size may reach hundreds of billions. In the past, many young people pursued the so-called…