Spring, the most beautiful season of the year, arrives with the blooming of flowers, particularly peaches and apricots, which compete in their vibrant displays. Many places have seized the opportunity to create flower-viewing destinations. Coupled with the surge of "national trend" enthusiasm, visitors, especially young women, adorned in various forms of traditional Chinese clothing such as Hanfu, have become a beautiful sight, igniting the tourism economy of their destinations. How are young people embracing the national trend? What sparks are ignited by the fusion of "national trend + cultural tourism"? Admiring Flowers in Hanfu and Savoring Tea Becomes a Favorite Pastime As temperatures rise across the country, flower viewing has become a must-do activity for many travelers. Take the recent Qingming Festival holiday, for example, where Ctrip data shows a 391% year-on-year increase in ticket orders for flower-viewing attractions. Festivals such as the Luoyang Peony Festival, the Lhasa Peach Blossom Festival, the Tianjin Begonia Festival, the Wuyuan Rapeseed Flower Festival, the Shijiazhuang Pear Blossom Festival, the Nanjing Plum Blossom Festival, the Yancheng Cherry Blossom Festival, and the Yili Apricot Blossom Festival, among others, have significantly boosted the popularity of their respective destinations. The recently opened 41st China Luoyang Peony Culture…

It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…

All things in this world are always beautiful things that make people feel moved, such as beautiful scenery, beautiful people, and beautiful things. However, the scope of "beauty" is too broad. Today we will talk about the aesthetics of clothing. Clothing has been changing with the changes of dynasties for thousands of years. Different styles, fabrics, and pattern elements will change accordingly, but what never changes is the same "beauty". The beauty of clothing depends on its sophistication. Whether the workmanship is meticulous and whether the fabric has texture is why the beauty of Chinese style has always been sought after today, because it is "beautiful" enough, has an oriental charm, and has a unique sense of nobility. National-style clothing pays attention to styles, fabrics, and details. Just like the national-style shirt worn by this 36-year-old blogger, every detail from the collar, cuffs to the placket design is amazing. This is not only A piece of clothing is a piece of "art". Just looking at it is enough to make people's hearts beat. When the beauty of national style meets the beauty of fashion, the collision of styles is so thoughtful that there is no sense of contradiction. . 1.…

On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022. According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style,…

Do you like Chinese style clothing? Do you like cheongsam? In this New York Fashion Week, Zhang, a 25-year-old Chinese-style designer born in the 1990s, suddenly appeared on the T stage and shocked the audience with a series of Chinese-style clothes with the theme of "Mountains and Seas". This is a fashion show that breaks through the cultural field and integrates youth fashion and Chinese classical charm, and Zhang is known as the youngest Chinese costume designer at New York Fashion Week. In this national style series show, the colors are all light, soft, and elegant low-key intermediate colors, combined with beautiful design details, sequins, beading, hand-embroidery and other elements to create a beautiful It’s a visual feast, let’s come and enjoy the “feast” of this show. ↑Are you shocked when you see this skirt with obvious Chinese style imprint? The whole body is mainly beige tones. It is made of exquisite mesh material, fine silk forging, and excellent hand-embroidery. It uses special lines and outlines to express a super beautiful Chinese style sentiment through structure. The improved cheongsam style breaks its retro and nostalgic mark, and combines with the more popular elements of the moment to show its beauty…

During this year’s Consumer Expo Fashion Week, nearly 300 sets of new products from domestic and foreign apparel brands were released. Which garments have attracted the attention of buyers? CCTV reporter Liu Jue: At the Consumer Expo, you can not only watch the shows and browse the exhibitions, but also try on and buy all kinds of new clothes. This top with Chinese elements comes from this 700-square-meter booth, where more than 30 people are gathered here. Niche brands, prices range from a hundred yuan to tens of thousands of yuan. The reporter learned at the Consumer Expo that traditional Chinese elements such as embroidery, buttons, and ink blooming are combined with modern fashion design to form a strong attraction for young people with unique national aesthetics. "New Chinese-style" outfits Will become one of the most important trends this spring and summer. Exhibitor Shu Yi: According to data from our platform, in the past half month, the sales of Hanfu have doubled year-on-year, the overall sales of "new Chinese-style" clothing have increased by 366% year-on-year, and the sales of "new Chinese-style" women's clothing have increased four times year-on-year. With the rapid growth in sales of Chinese-style clothing, the overall trend…

Victoria's Secret, which once put the "Northeast Flower Coat" and "Oriental Dragon" on the catwalk, has stopped. Just when I was about to complain that "I don't even understand what Chinese style is", no wonder I can't do well in fashion, the "national style clothes" in our domestic fashion week were directly named by British Vogue and were ridiculed to the extreme. In response to this, the dissatisfied editor immediately went to pick up the clothes from the 2020 China International Fashion Week. After reading it, I just wanted to say "What are you doing" without tears. Friendly reminder, please be mentally prepared to watch the following "My Fashion You Don't Understand Series" "Devils and ghosts" When it comes to Chinese style, the “official color”—Chinese red—is indispensable. It appeared at this fashion week, a red outfit that was a bit scary, and the model on the catwalk looked like a "ghost bride" in a horror movie. They said the red clothes are scary and the white clothes are dissatisfied. They use their strength to tell the audience that we sisters in white have the ability to bleed from all our orifices. Where there are ghosts, there must be demons and…

I don’t know if you have paid attention to "Trend Partners Season 2". This is a business experience program that focuses on trend hot spots and is committed to creating a trendy cultural atmosphere. There are many good national fashion brands in it. Teacher Bingbing has compiled some below~ 1.GRKC GRKC is a young designer brand from China. Founded by cutting-edge visual designer KARMIC and veteran dancer GR, the company was officially established in 2015. Its predecessor was the street brand DREAMMAKER, and was later renamed GRKC due to major changes in design style. GRKC attracts young people from hip-hop, rap, DJ and other fields. It gathers an explosion of diverse colors and ideas, combines low-key minimalism with exaggerated street culture, and integrates the essence of STREET FASHION and HICH FASHION into the design. , thus leading fashion lovers to pursue a free and uninhibited, simple but not simple life attitude. GRKC sweatshirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) GRKC T-shirt, using the printing/online picture of the Greek map oil painting (if there is any infringement, please contact us to delete the picture) Tie-dye…

China News Network, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. are frequently searched on various social platforms, " "New Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amid the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the stage of the 2024 CCTV Spring Festival Gala, the traditional Chinese…

It's the best season, with flowers, trees and grass growing and birds flying. In the past few days, I often see this scene in Beijing’s parks of all sizes: people dressed in Hanfu complement the ancient buildings with red walls and green tiles, and the beautiful spring scenery of pink willows and red willows. This is actually nothing new. Hanfu has become more and more popular in recent years. Not only are people wearing Hanfu often seen in China, some online bloggers have also brought Hanfu abroad. The exquisite clothing has also aroused admiration on the streets abroad. This is the best spring for Hanfu. Some people say that Hanfu is experiencing a revival. Hanfu is the "traditional clothing of the Han nationality". From a narrow point of view, Hanfu mainly refers to the traditional clothing of the Han people before the Dynasty, which is characterized by crossed collars, right gussets, ties, loose cuffs, etc.; from a broad point of view, Hanfu is the collective name for ancient Chinese traditional clothing, although the Yuan and Qing dynasties have The clothing is influenced by the clothing of ethnic minorities, but still has obvious characteristics of traditional Chinese clothing and is an…

Chao News Client Correspondent Gu Qiaolu Recently, Shenxianju Scenic Area in Taizhou, Zhejiang Province, and Tongjiang Academy Scenic Area jointly held the "Tongjiang Song Rhymes, Spring Scenery and Hua Shang" Hanfu garden activity. The scenic area fully displayed oriental aesthetics and presented a visual feast to tourists. In the scenic area, girls dressed in Hanfu are walking around, as if they have traveled through time and space and returned to that ancient era. Tourists either stopped to admire it or took photos, and everyone was immersed in it. At the same time, the scenic spot also arranged a wealth of cultural activities and interactive links, which not only brought tourists an unforgettable visual experience, but also a profound cultural journey. Photo provided by the organizer Photo provided by the organizer Shenxianju: Watch the show and enjoy the spring. On April 13, the "Tongjiang Song Yun·Chun Jin Hua Shang" Hanfu Garden Party took the lead in Shenxianju, kicking off a stunning journey through a thousand years. At the scene, a beautiful Hanfu catwalk attracted everyone's attention. The girl dressed in Hanfu has a graceful figure, as graceful as a giant, and as graceful as a swimming dragon, fully displaying the beauty…

Hanfu is a clothing style that carries traditional crafts such as dyeing, weaving, and embroidery as well as oriental aesthetics. It has a profound historical heritage. In recent years, Hanfu has continued to attract fans of young groups such as the "post-90s" and "post-00s", and related manufacturing, sales, makeup and other industries have also shown rapid development. In the ancient capital of Xi'an, as the temperature warms up, Hanfu enthusiasts go to parks and teahouses to take photos and check in, enjoying weekend leisure and the warmth of spring. The continued popularity of Hanfu has also led to the rapid development of related industries such as Hanfu photography, Hanfu rental, and immersive Hanfu games. In Xi'an, Hanfu stores have experienced explosive growth in recent years. During winter and summer vacations and traditional festivals such as the Spring Festival, Qixi Festival, and Mid-Autumn Festival, many stores are in a state of overwhelming sales. During the interview, the reporter found that the beauty of Hanfu is a basic element that attracts young people. Traditional Chinese clothing has many styles and rich connotations, whether it is the exquisite carving of the buckle design, the "intangible cultural heritage content" of the embroidery process, or…

Do you know what a "horse face skirt" is? The horse-faced skirt is a half-length skirt that was popular in the Ming and Qing Dynasties. It is made of several pieces of fabric and needs to be worn around the waist. It has two flat skirts at the front and back, and pleated trains on both sides. The glossy skirt door that looks like a trapezoid from the front is called a "horse face". This year, the horse-faced skirt has become the “standard New Year’s greeting attire” and “the most popular among the people.” Mainstream media such as "Sanlian Life Weekly", "Daily People", and "China Business News" have reported that the epidemic of horse-faced skirts has strengthened the popularity of Caoxian County in Shandong Province. The central position of Hanfu production has even revitalized many fabric and tie factories in Zhejiang. The first time the horse-faced skirt entered mainstream public opinion was in 2022. In July of that year, Dior released a mid-length skirt priced at 29,000 yuan. The front and back pieces of the skirt were overlapping. The introduction line "adopting the iconic Dior silhouette" angered Hanfu enthusiasts because they found this The design of the skirt is almost…

The Spring Festival holiday is over, but new Chinese-style clothing is still hot. The new Chinese-style clothing consumption boom, ignited by consumers who are passionate about Chinese style, clothing brands, and e-commerce platforms, is sweeping across the country. New Chinese style has become the first popular style to go out of fashion in 2024: Horse-faced skirts have become the standard for fashionable girls before the Spring Festival. Song brocade jackets, Xiangyun gauze shirts and even Hanfu and cheongsam have become popular one after another, with "one piece per capita." "Celebrating the Spring Festival in the new Chinese style" has become a way of celebrating the festival for girls who love Chinese style. On multiple e-commerce platforms, new Chinese-style clothing has also become one of the categories with the fastest growth in sales during the New Year. Data from special sale e-commerce Vipshop show that in the month before and after the Spring Festival, women’s clothing and children’s clothing have become the first categories to explode with new Chinese-style clothing. Sales of Chinese-themed clothing doubled compared to January last year, with sales of new Chinese-style women's clothing nearly tripling. According to industry insiders in the clothing industry, new Chinese-style clothing became…

To say that the most popular film and television drama right now is none other than "Meng Hua Lu". In the first 10 days since its launch, it has been viewed more than 1.5 billion times. More than 400,000 people have rated it on Douban, earning a high-profile score of 8.8. The popularity of online discussions is even higher, making it a phenomenon. The reasons behind this are not difficult to imagine. The actors' acting skills and appearance are both online. The plot of the series is well-made, the scenery and props are extremely elegant, and the concept is also at a high level. Among them, the beautiful Hanfu made in the Song Dynasty, which are light, fresh, yet elegant and exquisite, are a huge bonus. Weiwei, who was born in 1995, said: "I recently followed "Meng Hua Lu", and the costumes in it are really beautiful. Every piece is absolutely unique. I really want every piece. I imagined myself swimming around in ancient clothes. It's really... Dreaming back to the Song Dynasty for a thousand years in one second. "Currently, there are many netizens like Weiwei on the Internet who are attracted by "Menghualu" and some even start the…

Literary and fresh women's clothing has always been the favorite of many girls. The arrival of more and more styles of women's clothing has also dazzled girls. Today, the editor will take you to take a look at these 5 national style and literary styles. A perfectly integrated women's clothing store, see if it can make your eyes shine. The first store: Mianmaji Literary Retro Women's Clothing Store The biggest feature of this store is its material. Its theme is also in the style of cotton and linen, so it will look very comfortable and breathable when worn. The overall style is also biased towards the Chinese style, with a literary and retro feel, which makes the whole person more attractive. Gentle and atmospheric. On the occasion of spring and summer, come to a literary and artistic national style to show a different temperament and highlight the tenderness and romance of girls. The second house: Huajian Shang This store is a store that the editor likes very much. The overall style is girlish and artistic, retro, but not too exaggerated. It is a very good choice for daily leisure or other gatherings, and it can also show off Show your…

The minimalist style is popular in Chinese style. This thinking of "minimalism is great beauty", when applied to clothing, creates an artistic beauty of lightness and lightness. A piece of clothing can become a story and express the inner world of the wearer. Today, the editor brings you women's clothing with Chinese characteristics, let's take a look. |||— ❶ —||| Long skirt The long skirt is a very common type of classical clothing. It has a simple shape and can well show the femininity and elegance of women. The Chinese-style long skirt adds an air of a literary goddess, which is classic and grand. A long skirt with a classic temperament and a whole-body printed design that breaks the monotony and is full of design. The overall look is simple and elegant, and the fabric is also very comfortable cotton and linen fabrics. The round neck and button design make it easy to wear. |||— ❷ —||| Coat Coats are also a very popular style and play an important role in the fashion circle. Combining elements of Chinese style with a windbreaker adds elegance and poetry. In this season of changing temperatures, if you want to feel cool while walking,…

Suddenly a spring breeze comes overnight, and thousands of pear trees bloom. After experiencing the comprehensive invasion of foreign big brands, domestic products are rising with lightning speed. The sales of domestic products have exploded, ushering in the best era. Recently, the costume TV series "Meng Hua Lu" has become particularly popular. Not only did Liu Yifei and Chen Xiao become the center of the topic, but the costumes in the play became an instant hit and became the favorite of many young people. On Vipshop, sales of Chinese-style women's clothing increased by 54% in one month, with "Guo-style" and "fairy women's clothing" becoming the most searched terms. A large number of young people are not only chasing dramas, but also buying women's clothing of the same style as "Meng Hua Lu" on platforms such as Vipshop and Tmall. Hanfu and Chinese style are setting off a new trend among young people. In the past, young people thought it was cool to wear Nike and Adidas, but now they prefer Hanfu to jeans. Qingqing, a post-00s generation, said: "Hanfu is very comfortable to wear, not as tight as jeans, and has more cultural heritage. Thousands of years of Chinese history…

With the arrival of the national trend, many people have begun to pay attention to and admire clothing with a sense of time and commemorative value, and cheongsam is one of them. When it comes to cheongsam, many people will think of a dignified and delicate lady. Yes, no matter what the cheongsam has been transformed into by modern designers, the most important thing is that it has not been discarded. The Chinese-style cheongsam skirt we are talking about today is a combination of retro and modern. Although many popular elements have been added, the most important "soul" has not been lost. It is still the delicate and elegant appearance in our impression. Goose yellow polka dot cheongsam skirt In 2011, the handmade craftsmanship of cheongsam became one of the third batch of national intangible cultural heritage approved and announced by the State Council. After that, "she" began to enter people's field of vision again. The first time this kind of cheongsam dress appeared on a large scale was at a Chinese-style wedding. Both celebrities and amateurs used "her" as the finale. Although the cheongsam dresses at weddings are all festive red, this cannot stop designers with imagination. After improvements,…

Fashion is everywhere in our lives. Many people may think that fashion is only studied by those who like to pursue beauty, but who doesn’t want to be beautiful in life? Depending on the time and season, there will be different fashion elements every year. Many fashion elements have been integrated into life for a long time, and people will pay attention to them unconsciously. For example, the recent rise of "national trend", the definition of national style is no longer an ancient model. In order to cater to the current people's aesthetics, Chinese style also incorporates many trendy fashion elements, creating a sense of fashion that is extremely in line with the trend. It is unique and makes everyone look very special. Suddenly a way of wearing has become popular: Chinese style + "new trend", two classics collide, fashionable and beautiful! Small table of contents of this issue 1. What is "Chinese style + new trend"? When many people talk about Chinese style, they will think of Hanfu with a fairy-like feel, wearing a coat or a skirt. These are classical costumes with Chinese style characteristics, rather than in daily life. Matching fusion between Chinese style and trendy. This…