Tmall joint brand held an innovative Hanfu catwalk show at Tang Furong Garden in Xi'an, Shaanxi Province. Photo courtesy of Alibaba On August 10, in the children's library of Rugao City, Jiangsu Province, a teacher taught children the etiquette of Hanfu. Photo by Xu Hui (People’s Vision) On the evening of May 19, Hanfu enthusiasts carried lanterns and took a rowing boat for a night tour of the water alleys of the ancient town. Photo by Hua Xuogen (People’s Vision)In recent years, Hanfu has become more and more popular among Chinese young people. In 2019, the transaction volume of Hanfu on Taobao platform alone exceeded 2 billion yuan. The latest data shows that in the first half of this year, more than 20 million people have bought Hanfu on Tmall. This shows that Hanfu has transformed from a "small circle" of subculture in the past to a "big business" with tens of millions of consumers and billions of output values. "HanfuEconomy" is well-deserved.Nowadays, the entire Hanfu circle has formed a relatively complete industrial chain, and a number of well-known brands in the circle have been born. Youth is a major feature of the "Hanfu economy". This The newspaper reporter interviewed…

Beijing00:21[Dahe Finance Cube reporter Chen Wei] On May 12, Gree President Dong Mingzhu came to Luoyang. That night At 7:30, Dong Mingzhu experienced Hanfu make-up at the "Luoyi Love" Hanfu Museum at the entrance of Luoyi Ancient City, and played around in Luoyi Ancient City. After the video of Dong Mingzhu wearing Hanfu during a night tour in the ancient city of Luoyi went viral, some netizens also ridiculed that this makeup was a bit inconsistent with Dong Mingzhu’s temperament and age. The makeup artist who did Dong Mingzhu’s makeup that night told a Dahecai Cube reporter that the store recommended several more heroic outfits to Dong Mingzhu, but she didn’t like any of them. The light blue long coat dress she finally experienced was chosen by herself, and the gentle style of her hair was also decided by her. The whole look is elegant and gentle. Even Dong Mingzhu has a little princess living in her heart. The Luoyi Love Hanfu Museum that Dong Mingzhu experienced is located near the south gate of Luoyi Ancient City, surrounded by the Hanfu Museum Street. On the group buying website, the group buying price of Luoyi Love's full set of makeup products…

BeijingXinhua News Agency, Xi'an, May 14 (Reporter Sun Zhaozhao) Xi'an is the ancient capital of China's thirteen dynasties and is currently a popular city for immersive Hanfu experience. Recently, the Shaanxi Provincial Hanfu Trading Center was established in Xi'an under the accreditation of the Shaanxi Provincial Garment Industry Association. It integrates Hanfu R&D, production, distribution, display, sales, recycling and sterilization, and will provide merchants and Hanfu enthusiasts with a "one-stop service". "Stop-style" new cultural tourism experience. On April 11, actors presented a spring-themed performance to tourists at the Tang Furong Garden in Xi'an. Photo by Xinhua News Agency reporter Zou Jingyi Entering the exhibition and sales service center of the Shaanxi Provincial Hanfu Trading Center located in the east of Xi'an City, more than 2,000 styles of Hanfu are displayed in an exhibition hall of more than 1,000 square meters. Nan Xueli, a college student born in the 2000s, is choosing her favorite style. "I have been wearing Hanfu since I was in high school. I have collected more than a dozen sets of Hanfu at home, covering many dynasties in China." Nan Xueli said, "The Hanfu here not only has a large number and variety, but also the patterns,…

Recently, a video of Dong Mingzhu, chairman of Gree Electric Appliances, wearing Hanfu and visiting the ancient city of Luoyi at night went viral on the Internet. Netizens found that this makeup look is very different from Dong Mingzhu's previous image. The light blue long coat skirt and gentle loose hair style make people look elegant and gentle. In recent years, Hanfu and new Chinese-style outfits have continued to break out of the circle, Chinese aesthetics have returned to life, and the clothing system of the Hanfu market has gradually improved. So, how is the development of Hanfu-related enterprises in my country? QiChacha data shows that there are 6,610 Hanfu-related companies in my country. Its registration volume has shown an overall growth trend in the past ten years. Last year, the Chinese aesthetics sparked a surge of popularity at home and abroad, and the number of Hanfu-related company registrations soared 350% to 2,691. The popularity of Hanfu this year remains high. So far, 1,215 stores have been registered in 2024, including 1,143 registered in the first four months, a year-on-year increase of 72.92%. From a regional perspective, only Shaanxi Province has more than 1,000 stores, leading other provinces with 1,682,…

May 14, 2024DayDahe, watch it earlyAlone Maturity lies not only in how many things have been experienced, but also in the precipitation and thinking after the experience. Don't just rush forward, give yourself some time to reflect at an appropriate time. Only by learning something from every experience can we go further and more steadily in the future. Good morning! 01Henan News·The Ministry of Education announced that it plans to establish Henan Institute of Physical Education and other 9 SchoolOn May 13, the Ministry of Education’s official website issued an announcement regarding the proposed establishment of undergraduate colleges and universities. According to the "Higher Education Law of the People's Republic of China", "Interim Regulations on the Establishment of General Colleges and Universities" The Interim Provisions on the Establishment of Ordinary Undergraduate Schools, the Standards for the Establishment of Undergraduate-Level Vocational Schools (Trial), and other relevant regulations, as well as the results of the inspection and evaluation of the 8th National Higher Education Institutions Establishment Review Committee, have been reviewed by the Party Group Meeting of the Ministry of Education and it is proposed to approve the establishment of Henan Institute of Physical Education and other 9 The schools are now…

HunanIn the latest "LEK Footwear and Clothing Brand Popularity Index 2024" released by the market consulting agency LEK Consulting, SHEIN, as an outstanding representative of China's overseas brands, SHEIN once again topped the popularity list of casual Hanfu brands in the United States, consolidating its dominance for three consecutive years since the birth of the index and confirming SHEIN's status as the most watched casual Hanfu brand in the United States; at the same time, in the casual men's clothing category, SHEIN also Showing strong strength, it occupied the third place. SHEIN has won the US casual Hanfu brand popularity list for three consecutive yearsThis honor is no accident. Earlier data.ai data has revealed that SHEIN has won the global shopping APP downloads champion for two consecutive years. This fully proves its rapid development momentum in the field of cross-border e-commerce. Relying on the two-wheel drive strategy of "private brand + platform", SHEIN not only strengthens the global influence of its own brand, but also lays a solid foundation for the internationalization of Chinese manufacturing and cross-border merchants, becoming a link between global markets and high-quality goods. bridge. The secret of SHEIN’s success lies in its innovative digital on-demand supply…

Source: Juanba StudyroomPoke the blue word "Juanba Studyroom" to follow Juanba. Juan Dad Study RoomText | Juan DadPictures | Some are from the Internet, please contact us for deletion if there is any infringementWelcome to share, leave a message to exchange, please note if you reprint Clarify the source"Feelings"There are 100 Hamlets in the eyes of 100 people. The clothing industry cannot be unified. Behind each clothing brand concept, it conveys a kind of scene and a kind of situation. A kind of personality, a kind of demand or a kind of culture, only sports brands occupy a relatively high market concentration and a relatively long duration, which is why Anta can command a substantial premium. The apparel industry is an extremely difficult industry, and there is no reason why the market has abandoned apparel brands. Changes are too fast, sustainability is too short, reliance is too much on management ability and entrepreneur restraint, and inventory depreciation are all inherent flaws in the nature of the industry. However, the forest is big and there are always different birds. Products that I have personally experienced are too cheap. Depending on the target, or different positioning and conditions given by the times,…

When you come to Xi'an, do you want tocheck inDo you want to take photos of the most "Tang Dynasty" costumes? Then you must first understand the TangDynasty in different periodsHow do "trendy" women dress?Today, follow WenlvjunLet’s take a look at the costumes of the Tang DynastyThe robes are swaying and the light trains are blowing in the wind Tang Dynasty women’s clothing In the early Tang Dynasty, daily women's clothing continued the traditional and popular narrow styles of the Sui Dynasty. The most common tops were "narrow sleeves and short jacket". The popularity of this narrow-sleeved short jacket is the result of the influence of the costumes of Turkic, Persian, Tubo and other ethnic minorities. In the early Tang Dynasty, the murals of maids on the tomb of Princess Yongtai show that the maids all wore narrow-sleeved undershirtsAt this time, the waist of the skirt of Hanfu would be tied very high, until Above the chest, skirts are popular in the style of gradient skirts, which are made of two or more fabrics of different colors, cut into strips that are narrow at the top and wide at the bottom, and sewn together. A short undershirt is generally narrow-sleeved,…

Beijing Even female celebrities can’t wear them “What kind of pants can’t even be worn by Angelababy?”On Youku In the popular variety show "Friends' Weekend", the female star Angelababy, who was once known as the "spike girl", tried on a pair of pants, but when she got to the fitting room, she found that the pants were too small to fit. Jin Jing, who was next to him, complained when he saw this. When he and Ouyang Nana were trying on clothes, they both said in unison that they wanted to get a pair of pants one size larger. "Are clothing brands now also creating anxiety for female celebrities?" Jin Jing asked. This video of trying on clothes resonated with many women on the Internet. The topic of Hanfu sizes getting smaller and smaller once even hit the microblog. Bo hot search. There are many S size girls who weigh 100 pounds and say that they can only buy M size clothes now. Girls with larger sizes complained, "I used to wear XL but now I have to wear XXXL." "Going to a Hanfu store is like visiting a children's clothing store" and "Today's Hanfu is designed like a new…

"The clothes in the men's section are obviously better looking!" The first time I heard my best friend A-Jian say this, I didn't agree. I thought that she might need to wear loose-fitting men's clothes because she has a "chubby" figure. To cover up the flesh on the body. However, after going shopping with her a few times, I have to admit that some men's clothes do look better on her. When I first started trying on men’s clothing, I felt embarrassed, so I often pretended to be “trying on for my boyfriend.” Later, many salespersons would directly say: "These clothes are the same for men and women, and many couples will buy one each."Although it is not ruled out that it is marketing rhetoric, these words did open up the world for me. The door to a new world: Today’s men’s clothing and Hanfu are no longer as distinct as before. People used to believe that the difference between men's clothing can be reflected in the size and color of the clothes. For example, men's clothing is always wide and wide, while Hanfu is slim and close to the skin; the colors of men's clothing are always dark tones…

"Hummer Candy",As the name suggests,Eating this kind of candy will make you full of energy and make you look like a Hummer. This so-called "aphrodisiac" candy from Malaysia,is sold online for more than ten or twenty yuan a piece,Sought after by some men. However, "Hummer Candy" contains the banned ingredient tadalafil, Eating it is harmful to the body,Sales are even illegal. Hanfu shop owner sells four-color "Hummer candy" online45-year-old Hu Ping's hometown is Xuancheng, Anhui, and he originally opened an online store in Hangzhou to sell Hanfu. After a few years, the online store was unsustainable. In early 2019, Hu Ping saw many stores online selling an aphrodisiac candy called "Hummer Candy", and the sales were very good. He thought, he might as well sell "Hummer Candy" to earn some extra money. Just as he said, Hu Ping found the advertising copy of his colleagues to promote "Hummer Candy" and put it in his online store. He changed the name of the store to "Quan Xin Purchasing Agency" and stated that he sold "Hummer Candy". Sure enough, about ten days later, a "Hummer Candy" supplier contacted Hu Ping and said that he could provide wholesale. After the price was negotiated,…

△ On May 17, in Chaoyang District, Beijing, Mumu put on newly bought earrings after putting on makeup. In order to complete the black makeup effect, Mumu used a beauty sponge to apply dark brown liquid foundation on her neck and chest. "Oops, my ears and hands are still white," he yelled after putting on 7cm large earrings at the camera. If it weren't for this exclamation, who would have thought that the person in front of him wearing heavy European and American black female makeup was a serious young man. Mumu’s real name is Ma Tao. He is 27 years old and his online name is “Not Mumu”. He has a total of more than 650,000 fans on social networking platforms. The organizer of the most recent event that invited Mumu labeled him a well-known "Hanfu boss." Rather than this identity prefix, Mumu prefers to call herself a beauty blogger. △ Mumu, without makeup, was lying on the bed watching videos. Looking for the trajectory of adult fairy tales in beauty and the second dimension(Pictures taken in May and June 2019)▼"There are only 0 and countless times for Hanfu"Mumu firmly believes in the saying "There are only 0 and…

China News Service, Nanning, May 11th, title: Young designers promote the fashion of Hanfu: Let Chinese aesthetics "out of the circle"Author Yu JingUsing ancient clothing cultural relics For reference, you can see the fashionable Hanfu made of modern clothing fabrics with the words "Suddenly Rich" sewn on the "crotch" (a vest-style garment popular in the Jin and Southern and Northern Dynasties). "We combine the life attitudes of young people, use current popular vocabulary to express their wishes on clothing, and use modern fabrics such as denim to inject 'fresh blood' into Hanfu design." Recently, Jiang Yulin, a Hanfu designer in Nanning, Guangxi, told reporters . Recently, Jiang Yulin and his team produced Hanfu fashion with the words "Suddenly Rich" printed on it and appeared on the stage of the 2024 "National Silk Hanfu Festival". (Photo provided by the interviewee)The design team where Jiang Yulin belongs, "Zhiyu Luxue Shuo", produces a variety of trendy and fashionable modern Hanfu, which recently appeared on the stage of the 2024 "National Silk Hanfu Festival" held by the China National Silk Museum. , inheriting traditional Chinese costume culture through trendy Hanfu. "Our 'Get Rich' couple suit has been favored by many people since the show.…

Wearing a hairpin bachelor's hat and embroidered patterns on the shoulders, walking around the campus, the Hanfu skirt hidden under the dark bachelor's uniform is looming, smart and elegant... Nowadays, the mix and match of national style costumes and bachelor's uniform is popular. The graduation season of Chinese universities has captured the hearts of young people represented by "Generation Z". “I grafted the Hanfu makeup and hairpin production I learned in school onto the bachelor’s uniform, and planned to take a group of Hanfu photos to make graduation more ceremonial.” “Post-00s” Liu Qingge She is the president of the Hanfu Club of Shandong Women's University, and is currently designing her own graduation costumes. In her opinion, accessories such as Hanfu and hairpins all reflect the aesthetics and wisdom of ancient Chinese people. "What we wear is not just a piece of clothing, but also culture. Wearing Hanfu is the best way to inherit and protect it." In May 2023, Liu Qingge took a photo wearing a robe from the Qin and Han Dynasties. (File picture, photo provided by interviewee)The 24-year-old Jiang Yi is also a "loyal fan" of Chinese style clothing. She told reporters that she was about to graduate…

If you are a lover of Hanfu and have talent, why not take a gorgeous turn of Hanfu and beauty? On May 11, the reporter learned from the 2024 "Central Plains Cultural Season" organizing committee that with the "Splendid Mountains and Rivers National Style Award" With the theme of Hanfu as the entry point, the National Style Angel Model Contest will be launched on May 20, 2024. The competition is hosted by Henan Radio and Television Station, hosted by Elephant News and Henan Liren Educational Science and Technology Research Institute, co-organized by Zhengzhou Jinshui Investment Group Co., Ltd. and Henan Yilan Film and Television Culture Media Co., Ltd., and held at Jinshui Honey Oil Creative Park. It aims to promote Chinese traditional culture, show the new image and style of young Hanfu enthusiasts, and strive to enhance the city's visibility, reputation and influence. This Hanfu Show will run from May 20 to August 30, 2024; the project has two methods: online registration and offline competition. Players can register individually, in combination or as a group. All college students who are in good health, love Hanfu and Han culture, and dare to challenge themselves and show themselves can sign up to…

China News Service, Xi'an, May 5th: Title: "Tang Chao" during the holidays: "Generation Z" Hanfu makeup artists touch the charm of Chang'anChina News Service reporter Zhang Yichen Dang Yeye p>“Threading eyebrows, applying grease, dotting facial hair, dyeing forehead yellow, tracing oblique red, decals... When we do some traditional makeup, we will also read some ancient paintings and books. I hope this will help Visitors get an 'authentic' experience." Cao Zixian, a 25-year-old Hanfu makeup artist in Xi'an, had a busy May Day holiday. The picture shows Xi'an Hanfu makeup artist Cao Zixian (right) doing makeup for tourists. Photo by Dang TianyeIn recent years, "wearing Hanfu and visiting Xi'an" has become a must-have option for many people to experience immersive tourism. With the increasingly diversified consumer demand in the cultural tourism market and the continuous promotion of local cultural tourism in Xi'an, the focus here is on the innovation of literary and immersive cultural tourism projects, making the once niche Hanfu gradually become an "Internet celebrity" project in the cultural tourism industry. Among them, Hanfu makeup artist, as a new profession, also faces new employment opportunities. During the May Day holiday, Hanfu became a beautiful sight on the streets of Xi'an.…

“I wanted to prepare a commemorative Mother’s Day gift, and finally decided to take her to take a set of Hanfu photos.” In the end, Zhao Meng chose a photography studio on Meituan that focuses on “new Chinese style”. The new Chinese fashion represented by Hanfu is moving from the niche culture of young people to the streets. Having a set of Hanfu photos has also become a "social symbol" for young people. "I hope my mother can live younger and understand young people better," Zhao Meng said. Meituan data shows that various packages favored by young people have reached a peak in bookings before Mother’s Day. In the week before Mother's Day this year, the search volume of keywords related to "Mother's Day Photography" and "Mother's Day Photo" increased by 191% and 162% year-on-year respectively, and the search volume of the keyword "Mother's Day Massage" increased by 136% year-on-year. “Making mothers younger has become the first choice for many young people to give gifts on Mother’s Day.” Analysts from Meituan Research Institute believe that “from the perspective of consumption habits, intergenerational integration is becoming today’s trend. New Topic". “Take your mother to live young” has become a new trend…

There is a new trend that can be seen clearly during this year's May Day holiday, that is, "taking photos wearing Hanfu and makeup" has become a new favorite among young people. According to online data, during the May Day holiday, the search popularity of "Hanfu makeup" increased by more than 150% year-on-year, not only in popular tourist cities such as Xi'an, Luoyang, Suzhou, and Beijing, but also in Jinan, my city. significantly increased. Especially along the small rivers in the ancient city such as Qushuiting Street and Qifengqiao Street, "It takes a long time to find a good location to take pictures." Groups of girls appeared out of nowhere, wearing Hanfu, buns with flowers and long skirts, arriving like goddesses descending to earth. "Hanfu" refers to the clothing and etiquette system of the Han Dynasty. Around the Yin and Shang Dynasties, about five thousand years ago, the Yangshao culture of China's Neolithic Age produced primitive agriculture and textile industries, and began to use woven linen to make clothes. After the Yin and Shang Dynasties, the crown clothing system was initially established. , the Western Zhou Dynasty, the clothing system gradually improved. Hanfu originated from the Mianfu made by the…

Editor's note: On May 10, the 2024 China Brand Day series of activities will kick off at the Shanghai World Expo Exhibition and Convention Center. More than 50 independent brands from Henan participated in the exhibition, and a variety of online and offline activities were carried out with the theme of "Everything is rising in Henan". What are the highlights of the Henan offline exhibition area? Yupinbufan brings you an immersive experience. 01:37 Dahewang Shanghai News When the cultural relics that have been sleeping for thousands of years are embellished with gorgeous clothes, when the exhibits in the glass cabinets are embroidered into the patterns of Hanfu, when the melodious music of the Chinese ancient orchestra is displayed at the Shanghai World Expo The museum echoed, and the Henan Museum’s “Fashionable Costumes” made a stunning appearance. As the first special event during the 2024 China Brand Day event, "The Coming of Chinese Clothing" combines traditional cultural elements with clothing to bring a cultural feast that spans time and space to the audience. Rehearsal scene for the brand launch event of the trendy Chinese clothing brand[Performance] Cultural relics come to life, and the revitalized performance makes people immersed in itA heartfelt…

China News Service, Xi'an, May 5th: Title: "Tang Chao" during the holidays: "Generation Z" Hanfu makeup artists touch the charm of Chang'anChina News Service reporter Zhang Yichen Dang Yeye p>“Threading eyebrows, applying grease, dotting facial hair, dyeing forehead yellow, tracing oblique red, decals... When we do some traditional makeup, we will also read some ancient paintings and books. I hope this will help Visitors get an 'authentic' experience." Cao Zixian, a 25-year-old Hanfu makeup artist in Xi'an, had a busy May Day holiday. The picture shows Xi'an Hanfu makeup artist Cao Zixian (right) doing makeup for tourists. Photo by Dang TianyeIn recent years, "wearing Hanfu and visiting Xi'an" has become a must-have option for many people to experience immersive tourism. With the increasingly diversified consumer demand in the cultural tourism market and the continuous promotion of local cultural tourism in Xi'an, the focus here is on the innovation of literary and immersive cultural tourism projects, making the once niche Hanfu gradually become an "Internet celebrity" project in the cultural tourism industry. Among them, Hanfu makeup artist, as a new profession, also faces new employment opportunities. During the May Day holiday, Hanfu became a beautiful sight on the streets of Xi'an.…