The breath of spring is not yet strong, but horse-faced skirts have already successfully occupied the C position and become the hottest new "top trend" in the clothing industry. How popular are horse-faced skirts? Caoxian County, Shandong Province has the most say. Yes, it is Cao County, which is known as the "center of the universe". At the beginning of the Year of the Dragon, sales of New Year's greeting clothes, mainly horse-faced skirts, in Caoxian County have exceeded the 300 million yuan mark! In this small town, 400 college students who returned home to start their own businesses joined the horse-faced skirt industry. On the eve of the Spring Festival, the sales peak arrived as expected, and the daily packaging volume of some stores was as high as 2,000 pieces. The dazzling costumes, the "face" and "lining" of the horse-faced skirt From spring outings, wedding toasts, to New Year's jerseys, horse-faced skirts have swept across all kinds of important occasions, moving from the niche to the public, and successfully "flying into the homes of ordinary people." Taobao data shows that during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could fill 105…

Wearing new clothes is a must-have Spring Festival ritual for Chinese people. A horse-faced skirt has suddenly become the first choice of "battle robe", which can be regarded as the top choice during the festival. According to reports, Caoxian County, Shandong Province, is one of the production and sales bases of Hanfu in my country, with sales of Hanfu exceeding 7 billion yuan a year. This year, in Caoxian County, the sales of Year of the Dragon New Year clothes, mainly horse-face skirts, have exceeded 300 million yuan. Horse-faced skirts are in short supply. What’s so attractive about them that they’re the first to emerge among traditional costumes? The integration of traditional clothing into modern life not only fully explores excellent historical and cultural resources, but also helps it gain new vitality and achieve creative transformation and innovative development. From the horse-faced skirt, we see a series of surprising changes: traditional Hanfu has become everyday, gradually reaching the public from the niche circle. In the past, more people who wore Hanfu were Hanfu lovers. Nowadays, more and more people are wearing horse-faced skirts in their daily lives. Whether it is a Chinese-style shirt or a modern-style short-sleeved shirt, there is…

It’s the flower-viewing season, and it’s also a popular time to take photos wearing Hanfu. Caoxian County, Shandong Province, the “center of the universe,” is busy again. The upright and elegant national style elements of "dragon leaping over the river and sea", "phoenix flying" and "green water and green mountains" are vividly displayed on the skirt. Caoxian not only conquered the aesthetics of contemporary people with the oriental aesthetics of Hanfu, but also opened the door to Hanfu The "wild" journey of the industry. When the sewing machine rings, there is a thousand taels of gold As the "New Year's jersey" of the Year of the Dragon, the horse-faced skirt can be worn by all ages and has become the most popular national style clothing item in recent times. In the first two months of this year alone, the sales of local horse-faced skirts in Caoxian County reached nearly 550 million yuan, and demand is still in short supply. It takes about 6 meters of fabric to produce a horse-faced skirt. The hem of the skirt is carved with dragons and phoenixes with various colored silk threads. These complicated and exquisite patterns need to be knitted with one stitch by…

Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly grasp the "new Chinese style" OOTD Three points to introduce you to The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup To be at the forefront of Ming Dynasty fashion, you must rely on it! In the middle and late Ming Dynasty, the Confucius Mansion, a wealthy family A woman is preparing to go out for fun Worrying about what to wear When she looked into the closet I was immediately attracted by this blue woven gold satin skirt ①The dress with outstanding temperament of "Ms. Daughter of the Ming Dynasty" Let’s take a rough look at the whole thing first Pink gauze skirt waist, green silk lace lace Blue satin skirt material and gorgeous patterns Combining wealth, elegance and luxury Wear it and you will look like a perfect daughter of the Ming Dynasty ②The "Krypton Gold King" skirt with patterns all over Take a closer look at the details The skirt is decorated with various makeup patterns The upper part is woven with golden branches…

#Let the world see the beauty of China# Recently, this topic has taken Chinese aesthetics to all over the world. So what exactly is the beauty of China? The editor feels that Chinese beauty lies in its "underlying beauty". We have five thousand years of history behind us. We have the confidence to show the beauty of China. Regardless of clothing, calligraphy, music or other Chinese beauty, They all carry the "heavy beauty" of history. This December, I would like to explore the beauty of China around us. The first beauty I found was the horse face skirt. The beauty of ancient architecture, design and auspicious meanings carried by its patterns attracted me. You must have heard the term "Hanfu lady" for a long time. The editor always wants to find a girl wearing Hanfu, which is not far from the Chinese beauty we want. And when these two ladies in Hanfu heard the editor ask, "I want to find the beauty of China." Their reaction was unanimous, and they pointed directly at the horse-faced skirt. Is it a coincidence? Or is the beauty of China all around us? Learn more and you will find out. thisA small horse-faced skirt,…

Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly master the "new Chinese style" Launched by CCTV News and museums across the country Cultural museum popular science product "Cultural Museum Calendar" Today, let’s take a look The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup What do the patterns on the horse-faced skirt mean? How beautiful can a horse-faced skirt be? "Super eye-catching" popular science understandingOnce What is a horse-faced skirt? It became popular more than 600 years ago It is one of the main skirt styles for women in ancient China ‍ In the Song Dynasty, the horse-faced skirt had begun to take shape △Drawing of horse-faced skirt Horse-faced skirts in the Ming Dynasty were often decorated with skirts (lán) (The bottom of the skirt and the knees are decorated with wide edges with various patterns, called "襕") The patterns are diverse and have rich meanings Animal patterns such as dragons and phoenix Symbolizing good luck and good marriage Plant patterns Peonies represent wealth and chrysanthemums represent longevity △Ming dynasty red dark satin embroidered cloud…

This Spring Festival, the horse-faced skirt, one of the standard features of Hanfu, has become a popular "New Year's shirt". In live broadcast rooms selling clothing, buyers are constantly asking if the goods are in stock; in subways, scenic spots, museums and other places, girls wearing down jackets and coats can be seen everywhere, with fluttering horse-faced skirts exposed at the feet of their clothes. At the CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional clothing such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-faced skirts. Data from multiple e-commerce platforms show that since January this year, the number of searches for Hanfu has skyrocketed, and the horse-faced skirt has become one of the most popular items in the Hanfu category. As one of the production and sales bases of Hanfu in my country, Caoxian County, Shandong Province, has sold more than 300 million yuan of clothing for the Year of the Dragon this year, mainly horse-faced skirts. Why are horse-faced skirts so popular all of a sudden? Photo courtesy of Visual China The "new jersey" coming out of the museum The blue satin skirt…

According to The Paper, during the Spring Festival this year, Hanfu not only appeared on the CCTV Spring Festival Gala, but also entered ordinary streets. Some places even launched a "free subway ride with Hanfu" campaign. Big data from multiple e-commerce platforms shows that since the beginning of this year, searches for Hanfu have skyrocketed, and horse-faced skirts have become the most popular item in the Hanfu category. The horse-faced skirt once became the "New Year's jersey", triggering a wave of traditional cultural consumption. How popular is the horse-faced skirt? In Caoxian County, Shandong, a Hanfu distribution center, sales of Dragon Year clothing, mainly horse-faced skirts, have exceeded 300 million yuan. People can be seen wearing horse-faced skirts in cultural evening parties and temple fair performances at tourist attractions in Luoyang, Henan, and Quanzhou, Fujian. As one of the representatives of traditional Chinese clothing, the horse-faced skirt has taken on new vitality in modern society and has become a commercial phenomenon. This not only shows the charm of traditional culture, but also highlights its infinite possibilities in modern society. Behind the popularity of horse-faced skirts, there is credit for commercial promotion, but it also stems from people’s love and pursuit…

During the Spring Festival of the Year of the Dragon, when walking on the street, you will find that horse-faced skirts have become popular as "New Year shirts". Netizens lamented, "Most of the New Year clothes for little girls on the street are Hanfu! Horse-faced skirts are the most popular!!" "I was walking on the street on New Year's Day and counted the number of horse-faced skirts I saw, and there were thirty or forty of them." This wave of national fashion has driven topics such as "Caoxian's horse-faced skirts sold for 300 million yuan are still in short supply" to become hot searches. When "horse" meets "dragon" can be said to be the most "trendy" joint name in the Spring Festival. Behind the beauty of clothing is the etiquette and culture. Let us explore the cultural code behind the horse-faced skirt Why do more and more people fall in love with horse-faced skirts?&x-expires=1712745999&x-signature=bfw%2Bvetq30Ghzv76IZlD%2FMM43NA%3D "> Does the horse-faced skirt have anything to do with horses? The horse-faced skirt has nothing to do with horses, and its name comes from the ancient Chinese city wall defense system. The characteristic of the horse-face skirt is the "horse-face pleats", which are named after…

Wearing new clothes on the first day of the new year and welcoming the new year happily is a traditional custom of Chinese people during the New Year. This year’s Spring Festival outfits are fashionable and are inspired by the national style. This Spring Festival, both young people from small towns returning to their hometowns and exquisite girls from first-tier cities have fallen in love with retro Chinese clothes. More and more young people are wearing Chinese-style clothes to pay New Year greetings: down jackets paired with horse-faced skirts, bubbles Cheongsam with sleeves, buttoned top and pleated skirt...the whole body is in retro style, celebrating the Year of the Dragon lively. Qiqi, a post-00s generation whose hometown is in the countryside of Hunan, is a lover of Chinese-style clothing. During the Spring Festival this year, she prepared several sets of Chinese-style clothing to go home for the New Year. "I used to just wear them when traveling or taking photos, and rarely wear them when I go home. But later I found that my family is more and more recognized for these clothes." Qiqi's parents are also from rural areas. In their opinion, Qiqi wears The horse-faced skirt is "very…

"Mo Chun, spring clothes are ready, five or six crowns, six or seven boys, bathing in Yi, dancing in the wind, chanting and returning." In the heart of Confucius' disciple Zeng Dian, the interest in life is this spring day Outing pictures. More than two thousand years later, people's enthusiasm for life remains the same as the ancients. In today's spring, putting on seasonal clothes, hanging out with friends, and going out are still the best ways for many young people to welcome the wonderful spring. In the pictures of spring outings in various places, Hanfu is particularly eye-catching: they are mostly designed based on the costumes of various ancient Chinese dynasties, showing a strong traditional charm; they have various shapes and styles, showing the splendidness of our country's traditional costume culture . More and more people are familiar with Hanfu, and more and more people are falling in love with wearing Hanfu. Why does Hanfu frequently go “out of the circle”? In the spring, reporters took questions to Hanfu enthusiasts, communicators and researchers, and explored with them the cultural stories behind the "Hanfu craze". A child wearing Hanfu plays in the Tang Furong Garden in Xi'an, Shaanxi Province. Published…

As the graduation season for graduate students approaches, photography studios are full of bookings. A reporter from Beijing Youth Daily discovered that horse-faced skirts are becoming one of the most popular clothing for graduation season shootings. On Xiaohongshu, the topic of Horse Face Skirt has been viewed 1.28 billion times, and the number of related topics and short videos on Douyin has exceeded 19.8 billion. In fact, horse-faced skirts are not only popular as dresses, but also many people choose them as daily wear. Many interviewees told Beiqing Daily reporters that in addition to the doctoral uniforms with yellow collars and red robes, many students also met to take graduation photos in traditional horse-faced skirts and Hanfu. Horse-faced skirt becomes popular at graduation ceremony It is currently the graduation season for graduate students in major universities. Mr. Wang, the person in charge of a photography studio, said that photographers are full of reservations for shooting, and many students choose to buy or rent Hanfu such as horse-faced skirts to take graduation photos. Xiao Yu, a graduate student from Northwestern Polytechnical University, told the Beiqing Daily reporter that in addition to the doctoral uniforms with yellow collars and red robes, many…

“After visiting the scenic spots, I saw 50 to 60 ladies wearing horse-faced skirts!” Zhang Nan, a tourist from Zhengzhou, sighed after returning from Kaifeng’s Qingming Festival Shanghe Garden: “But horse-faced skirts are indeed related to this kind of history and culture. The breathtaking attractions go well together." Since this year, the horse-faced skirt has become the “first skirt in spring”. Many young people not only wear it when shopping and visiting the garden, but even wear it at work. The "Hanfu craze" represented by horse-faced skirts has not only driven an upsurge in traditional cultural consumption, but also fueled people's enthusiasm for cultural and tourism activities. So, with so many styles of new Chinese clothing, why is it that only horse-faced skirts are “out of the circle”? What are the cultural codes behind this skirt becoming a hit? Horse-faced skirt becomes “the first skirt in spring” "Wearing a horse-faced skirt will make you feel good, just like the protagonist of an idol drama that has come into reality." Since the beginning of spring, Hairong often wears a black horse-faced skirt embroidered with silver patterns when going to work. She said that her "new Spring Festival outfit" allowed her to…

Behind him was the gorgeous "little lotus" in bloom. Wang Youyou, a post-90s girl wearing a horse-faced skirt, walked onto the red carpet under the glittering stars. Wang Youyou On March 20, Taobao Fashion New Power Week held the first "Celebrity Night" fashion ceremony. More than a hundred Taobao celebrities attended in costumes and staged a red carpet show. At the scene, celebrities dressed in "new national fashion" appeared, with buttons, embroidery, beading, placket, ink blending, jacquard fabrics and other elements. Many people felt the timeless charm of traditional clothing for the first time. . It is reported that this "Celebrity Night" attracted nearly 3 million people to watch online. Netizens from all over the country lamented, "New Chinese style outfits have once again become popular" and "Falling in love with new Chinese style again and again." "Bringing new Chinese style life to the world." Made a zipper on the back of the cheongsam, turned the original functional buckles into decorations, and made the wide cuffs of traditional clothing smaller... In order to promote "Chinese style dressing" into daily life, new Chinese celebrity Wang Youyou and his Taobao store Yingci "break first and then build up", bringing a "new look"…

Spring has arrived and the temperature is gradually rising. This season, many beauty-loving women have chosen "new Chinese" style clothing such as horse-faced skirts as their new clothes for the spring. JD.com data shows that since the live broadcast of the Year of the Dragon Spring Festival Gala, the transaction volume of "new Chinese-style" clothing has increased by 215% year-on-year, and the transaction volume of Hanfu category has increased by 325% year-on-year. This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. Now is the peak season for spring clothing. Can "New Chinese Style" continue this wave of popularity and open up a larger market? The horse-faced skirt makes its "C position" debut this spring "This spring, more and more people are wearing horse-faced skirts on the streets of Changsha." Xiao Wen, a citizen, is a Hanfu "enthusiast". She said that from last year to this year, she has 10 horse-faced skirts. "Every month You have to spend about a thousand yuan to buy Hanfu, which can be paired with sweaters, shirts, and some Han elements. You can also wear a full set of traditional jackets to match it." She…

In recent times, horse-faced skirts have become particularly popular and have become the focus of everyone's attention. At the same time, more people will focus on Cao County again. It is not difficult to find that whether it is "Cao County 666", New Year's greetings clothes, or horse-faced skirts, Caoxian County has been receiving widespread attention over the years. So, after the popularity of horse-faced skirts during the Spring Festival, how did Caoxian County seize the wave of horse-faced skirts and continuously innovate to keep its popularity and enter the homes of ordinary people with a high cost-effective advantage? The main reason why horse-faced skirt fabrics are in short supply "The batch of horse-faced skirts currently being produced are made with colorful craftsmanship. They look silver when viewed up close and green when viewed from a distance. They are even more colorful under the sun. The main selling point is that they change color. Although workers have been working overtime recently, The finished horse-faced skirts are still not enough to sell." Yesterday, in the production workshop of the Tang Dynasty Hanfu production base, store manager Jiang Lefang introduced to reporters the current hot sales of horse-faced skirts. Behind him was…

The Spring Festival of the Year of the Dragon is approaching. Wearing Hanfu and celebrating the New Year is becoming a lifestyle favored by young people. In recent years, the Hanfu track has continued to heat up. It stood out from the "Three Bankrupt Sisters" (JK and Lolita) and embarked on a path of growing and independent development. The emergence of phenomenal hot-selling products such as the "Horse Face Skirt" has pushed the market to an unprecedented new level: Hanfu continues to be eclectic and secular, turning from a niche hobby into a daily wear for many people - a large number of original designs and national fashion brands have also emerged one after another in this process. But just over a year ago, the Hanfu market was a different story. In July 2022, the internationally renowned fashion brand Dior released a mid-length skirt priced at 29,000 yuan. Some Chinese netizens discovered that this skirt is almost exactly the same as the traditional Chinese dress "Horse Face Skirt" - the mutual absorption of different cultures is understandable, but Dior did not mention the "source of inspiration" in the product introduction, instead calling it a " The "new" fashion item using…

In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song and Ming Dynasty, put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing is doing her hair, and the fastest thing is choosing a horse-face skirt. As long as the pattern and pattern are good-looking, she can wear it with a sense of sophistication. She only bought 5 horse-face…

Horse-face skirt - this new "national trend" item, even if you have never bought it, you must have seen others wearing it in the mall, at the subway station, or in the circle of friends. With the popularity of horse-faced skirts, the term "new Chinese style dressing" frequently appears in the public eye. On March 6, Douyin e-commerce released the "2024 Douyin E-commerce Women's Consumption Trend Data Report", which showed that in the past year, the number of orders for new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year. Among them, horse noodles The order volume of skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also grew at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. The new top-notch horse-faced skirt sold for 550 million yuan in two months According to CCTV Finance, in Cao County, Shandong Province, the largest production center for horse-faced skirts in my country, sales of local horse-faced skirts were close to 550 million yuan in the first two months of this year alone. In addition, according to e-commerce platform data, in the first two months of this…

"Horse-faced skirts have become a new jersey" "Caoxian County sold horse-faced skirts for 300 million yuan and are still in short supply"... After the New Year, topics about horse-faced skirts continued one after another. Data from multiple e-commerce platforms show that since January this year, searches for Hanfu, new Chinese style, etc. have skyrocketed. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many popular items exceeding one million yuan. The horse-faced skirt has become a top trend When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. Horse-faced skirt, also known as "horse-faced pleated skirt", originated from the spiral skirt in the Song Dynasty. It is a skirt style that is convenient for women to ride and travel. As one of the main representatives of ancient Chinese skirts, the horse-faced skirt has experienced changes and development in different dynasties, with various forms and distinctive styles. Peninsula All Media reporters saw on Taobao, Douyin and other platforms that horse-faced skirts are available in adult styles, children's styles and various styles for consumers to choose from. Many hot-selling items have sold more than…