Every night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice full of freedom and dignity for those ignored…

Text/Yangcheng Evening News all-media reporter Tan JiewenPhoto/provided by intervieweeEvery night at 11:30 p.m., Douyin’s plus-size Hanfu anchor Jia Yinuo starts live broadcast on time. While showing off the texture of a piece of clothing, she lifted up her clothes and inadvertently exposed the fat on her belly. This scene may be embarrassing in the eyes of some people, but in the plus-size Hanfu live broadcast room, it has become a unique sense of intimacy, making consumers in the live broadcast room feel familiar and at ease. In recent years, the statement “Hanfu is getting smaller and smaller” has sparked discussions on social media, and anti-body anxiety has gradually become the focus of public attention. Many netizens have said that the S size that once fit has become tight, and fat girls who originally need L size are often faced with the dilemma of having no choice. Although some merchants blindly pursue "small sizes" and ignore the diversity of women's bodies, there are also other merchants who silently defend the dignity of L size. They are merchants focusing on large-size Hanfu. In the bustling and noisy Hanfu market, their voices may seem weak, but their existence provides a space of choice…

According to news from the financial industry on May 24, Jiaman Apparel disclosed the investor relations activity record form. It shows that the company has obtained the exclusive license to operate Hush Puppies children's clothing in mainland China since 2013. It has been more than ten years now. It has no influence on the Hush Puppies brand. Have deep understanding and operational development experience. In September 2023, the company has completed the delivery of all categories of IP assets for the Hush Puppies brand in mainland China, Hong Kong and Macao, and has now become the owner of the Hush Puppies brand in the above regions. For authorized categories, if partners can strictly abide by the licensing agreement, be consistent with the company's brand management philosophy, and meet the company's requirements for the Hush Puppies brand in terms of design style, product quality, price strategy, and market growth, the company will still consider The licensing model works with partners to increase brand value and share brand growth benefits. The company will cooperate with some influential e-commerce anchors, but the company's strategy is to focus more on daily sales, establish a brand image, and anchor the brand value in the minds…

GuangdongAs the Internet becomes more and more developed, many young people nowadays tend to look for jobs online. However, the information on the Internet is mixed, and if you are not careful, you may fall into the clutches of criminals. A few days ago, the Dongguan Intermediate People's Court of Guangdong concluded a case of forced indecency in the second instance and found that Liu was guilty of forced indecency and was sentenced to one year and nine months in prison. Chen is a newly adult woman. Because of her good looks, she often posts photos and videos on social media, attracting the attention of many fans. This gave her the idea of ​​becoming a model and making money by taking photos for online stores on Douyin, Taobao and other platforms. Later, Liu noticed Chen on the Internet and said that he met Chen as the owner of a Hanfu online store. The two parties added each other on WeChat. Liu proposed to hire Chen as a model for his online store and invited her to come out and take photos of clothing for the online store. One afternoon in January 2023, the two parties made an appointment to meet…

ShandongIn recent years, attracted by preferential policies for investment promotion, more and more Hanfu processing companies have settled in Chengwu County, realizing the "breaking of the Hanfu economy" "Growth has become a new driving force for the economic development of Chengwu County. In the Ashton clothing production workshop in Tiangongmiao Town, Chengwu County, dozens of workers are busy cutting, sewing, and ironing at their respective positions, working hard to make orders. The performance of this enterprise continues to improve, helping many people find jobs at home, and providing a stable source of income for people to increase their income and become rich. Ma Huimin, an employee of Chengwu Ashton Clothing: "It's very happy to work here, and it's very convenient to pick up and drop off the children. We also take care of lunch here at noon, and you can go home to see the children after get off work. By the way, You can also earn some pocket money.” This company mainly produces Hanfu, Chinese style performance clothes, new Chinese style and other special clothing, and has factories and stores in Cao County. Attracted by Chengwu County's good investment policies, companies came to Tiangongmiao Town to invest and build…

China News Service, Guangdong News, May 20th. On the afternoon of May 20th, the opening ceremony of the 20th Shenzhen Cultural Expo Cultural Chaoshan Expo Park Branch was held. A signing ceremony for major projects was held, and Shenzhen Kaige Culture Technology Co., Ltd. signed a letter of intent for Shangyi's original settlement project, and signed a letter of intent for the Canyi Embroidery Gallery project with Canyi Embroidery (Shenzhen) Art Co., Ltd. The reporter learned that the cooperation amount for Shangyi’s original settlement project is 98 million yuan. The project connects art and the market, and plans to build an art exhibition and sales center, arts and crafts factory, painting studio, photography studio, performing arts, digital entertainment and other work chains. The Silkworm Wing Embroidery Gallery project plans to build a silkworm wing embroidery cultural and creative industry, an intangible cultural heritage studio, etc. The project cooperation amount is 30 million yuan. After the opening ceremony, the branch venue also held a "Creative Art Seminar", inviting many famous researchers, artists, collectors, art dealers and industry elites to start a discussion about An in-depth dialogue on culture and art. At the symposium, participants held heated discussions on two very in-depth…

Chao News Client Reporters Xiao Congwen Xu Tiancheng Jin Chen Shen Yeting In the live broadcast room of Jiaxing Caiyue Zhixue Clothing Co., Ltd. located in Xucun, Haining, the anchor is live broadcasting horse-faced skirts. Photographed by reporter Wang ZhijieA brocade vest is layered with a hoodie, an embroidered jacket is paired with jeans, and a cool horse skirt is worn under a white T-shirt... In this spring and summer, whether traveling, shopping or even going to work, you can often see people wearing discreet clothes. Young people wear clothes with Chinese elements such as buttons, slant lapels, and stand-up collars. New Chinese style has become a popular code for the new generation of clothing. The so-called new Chinese style has no clear definition at present. It can be understood as "clothing that combines traditional Chinese elements with current aesthetic trends". It focuses on being elegant but not heavy, unique but not exaggerated. Standing at the forefront of this wave of national trends, some traditional clothing industry towns in Zhejiang are frequently out of the industry: Xucun, Haining, which started out as curtain fabrics and wall coverings, produces about 30% of the country’s new Chinese-style fabrics; One-third of the new…

The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, the platform's orders for new Chinese clothing increased by 195% year-on-year, and orders for Hanfu increased by 336% year-on-year, among which orders for horse-faced skirts increased year-on-year. 841%. The horse-faced skirt, which combines tradition and fashion, is becoming everyone's favorite. On May 17, the new book was released. On May 17, "China's Most Beautiful Clothing Series—Five Color Huacai Horse Face Skirt" was released in Shanghai and published by Donghua University Press. This book uses documents, images and objects to comprehensively explore this classic garment from the origin of its name to the evolution of its form. “The horse-faced skirt is a very classic and representative style in traditional Chinese clothing. It has a long history, unique appearance, exquisite craftsmanship and reasonable functions. It embodies the beauty and function of traditional Chinese clothing culture. "Wen Zaidao's humanistic thoughts," said Jia Xizeng, the author of the book, an alumnus of Donghua University and a professor at the Academy of Fine Arts of Tsinghua University, "The horse face here does not refer to the face of a horse, but refers to the enemy platform, pier, and wall platform.…

Clothing and eating are the two most important things in human life. For thousands of years, the Chinese nation has used its own wisdom and skills to create a splendid and unique clothing culture in production practice and social life. It is an important part of Chinese civilization and an important part of the world. A shining pearl in the cultural treasure house. The essence of traditional clothing culture has been creatively transformed and developed innovatively, shining with a new look and becoming the cornerstone of enhancing cultural confidence. What kind of clothing-making method made Shen Congwen admired in the book? "Chun Qiu Zuo Zhuan Zhengyi" records: "China has great etiquette, so it is called Xia; it has the beauty of clothes and seals, so it is called Hua." Since ancient times, our country has been a "state of etiquette" and "clothing and crown". With the reputation of "Shangguo", the ancients who advocated benevolence and believed in rituals and music, hid the rituals in utensils, served them as rituals, and integrated the order of the universe, the ethics of the family and the country, and the national spirit into their clothes. (Ming Dynasty Yan Sheng Gong court dress)"Throughout the thousands…

BeijingThe next "horse-faced skirt"? Ban Yue Tan reporter Zheng XuejingWhen you think of cheongsam, you may think of the graceful or bright beauties in movies and TV dramas, the brides toasting at weddings, or the lines of encouragement before the college entrance examination. Mothers whose candidates "succeeded". Dignity, grandness, refinement and curves seem to have become synonymous with cheongsam, as if it can only be worn on formal occasions. In fact, under the new Chinese spring breeze, the fashion trend of cheongsam and horse skirt is the same, becoming more and more daily, casual and comfortable. The new Chinese style is very popularDifferent from the past precious fabrics such as silk, today’s cheongsam is more wear-resistant in response to the needs of young people, and is mostly made of Cotton, linen, chiffon, acetate are the main ones, and even strong fabrics such as denim are used. "Fabrics have become affordable and diversified. You can buy one for about 100 yuan. Wearing a cheongsam is no longer a luxury." Chao Yu, a cheongsam enthusiast, said, "It's not that I don't want to use the popular Xiangyun yarn or silk, but I can't. The price is too high, and students pay more…

Clothes such as Tang Dynasty skirts and Ming Dynasty horse-faced skirts that incorporate fashion elements have become popular outside the circle, forming a new national trend among young people. What many people don't know is that the quiet revival of Hanfu's colorful clothes, this contemporary legend of "clouds think of clothes and flowers think of appearance", is connected with Cao County, Heze City, Shandong Province, the largest Hanfu production base in the country. The rise of e-commerce "Twin Stars" Regarding Caoxian Hanfu, a set of latest data is quite eye-catching: Caoxian Hanfu from January to September this year Sales reached 5.531 billion yuan, a year-on-year increase of 45.22%, a record high. The Hanfu produced in Caoxian County accounts for 40% of the national Hanfu market. The Hanfu Industry Center of Cao County is located in Daji Town and Ancailou Town, which are more than 20 kilometers away from the county seat. People call these two towns the "Twin Stars" of the Hanfu industry. At the Aiyuncang Hanfu Base in Ancailou Town, Cao County, female anchors walked the show wearing Hanfu. Photo by Xinhua News Agency reporter Guo Xulei"Cao County has a permanent population of more than 1.3 million and is…

Text/Du Yilan"What is it like to wear Hanfu to travel?" "On May Day, wearing Hanfu out for the first time" "Being Hanfu has become a 'national trend'" , on platforms such as Bilibili and Xiaohongshu, more and more users are beginning to share their experiences wearing Hanfu. During the May Day period, elegantly dressed Hanfu enthusiasts can be seen everywhere in the Forbidden City, Phoenix Ancient City, West Lake and other places, and "Hanfu + scenic spots" has become a new way of playing for young people. Wearing Hanfu out in the street is very popular among young people. According to a report by iiMedia Research, the number and market size of Chinese Hanfu fans are growing rapidly. It is predicted that the number of Hanfu fans in 2021 is expected to reach 6.894 million, and the market sales will reach 10.16 billion yuan. On the official website of a certain Hanfu brand, a set of Hanfu sells for tens of thousands of yuan, and the construction period of the clothing is scheduled until March next year. The Hanfu market has huge potential, and capital is rushing to enter the market. In April this year, well-known institutions such as Tencent,…

This article is reproduced from [People's Daily Overseas Edition]; Eguan has a broad belt and a long ancient charm. During this year’s Qingming Festival, the first Flower Dynasty Hanfu Festival kicked off in Suzhou, Jiangsu. Hanfu enthusiasts in blue shirts and white coats with beautiful makeup walked in groups among the flowers, either heroic or delicate, Attracting the attention of tens of thousands of tourists. The clothes are elegant and graceful, as if they are shocked. During the Spring Festival this year, a program called "Tang Palace Night Banquet" became popular online. In the show, actors wearing Tang suits and pink noodles fully displayed the culture of the prosperous times in their graceful dances, which also made Hanfu, a traditional costume, deeply rooted in the hearts of the people again. Whether it is an offline gathering or an online performance, in recent years, more and more people have taken to the streets wearing Hanfu, and Hanfu has frequently entered the public eye, setting off a wave of craze in the whole society. What’s the reason behind the rise of “Hanfu craze”? How can we continue the popularity and bring Hanfu to thousands of households? A few days ago, reporters went…

Dazhong.com·Poster News, Caoxian County, April 22 (Trainee reporter Zhao Shichuang) “These are all Hanfu designed by me. From painting to design to packaging, I do it all by myself. Made." In the Hanfu processing workshop of Yulinji, Ancailou Town, Cao County, entrepreneur Qi Yong introduced the Hanfu to Dazhong.com·Poster News reporter while holding the Hanfu in his hand. Qi Yong has been engaged in selling performance clothing and accessories online since 2013. After 7 years of development, he has developed from selling goods to building his own brand, and established his own Yibei Hanfu Studio to create original Hanfu, and Taobao The average monthly sales in stores and other online stores reach 600,000 to 700,000 yuan. Has a unique vision and transformed e-commerce from performance costumes to Hanfu in 2013Qi Yong is one of the earliest e-commerce people in Ancailou Town, Cao County , In 2013, influenced by the "Taobao Village" and the strong e-commerce atmosphere in Caoxian County, Qi Yong began to learn how others do e-commerce at home, and he has been doing this for 7 years. At the beginning, because he did not have his own supply, he could only buy goods from others and sell some…

Source: Read FinanceAuthor | Dong WuyingEditor | Wu YalingIn the field of consumption, there has always been a saying that seems to be a joke but is actually convincing. In other words, according to the ranking of consumption power, women>children>elderly people>dogs>men. Female consumers support a huge consumer market. The purchasing power of the women behind Jack Ma cannot be underestimated. According to Accenture data, China has nearly 400 million female consumers aged 20-60, who control up to 10 trillion in consumer spending every year, enough to form the world's third largest consumer market, close to Europe The combined retail markets of Germany, France, and the United Kingdom. Moreover, more than 60% of Chinese household consumption is dominated by women, especially clothing, shoes and hats, maternal and infant products, makeup and beauty products, etc. Women have higher decision-making power. The so-called "her economy" supports more than half of the sky. For this reason, many entrepreneurs and investors also tend to look for investment opportunities in women's businesses, hoping for greater returns. But in fact, looking at the consumer market, women’s money is not that easy to make. Looking at the A-share clothing industry, there are almost no companies with the main…

□ Zibo Daily/Zibo Evening News/Expo NewsReporter Li Xiaoyu00:51What is it like to wear Hanfu and visit the night market? There is nothing out of place at the Jiang Ziya Cultural Night Market in Yuyanli Commercial Street, Linzi District. On the evening of May 19, the reporter walked in the night market where the ancient charm of Qi Feng was intertwined with the lights, as if he had walked into a flowing Qi Feng picture. Every stall in the night market is decorated in an antique style, with wooden shelves, classical lanterns and Chinese-style signboards, which are antique and full of charm. The stall owners are also dressed in a variety of ancient costumes, some look like literati, and some look like heroines in ancient costumes, which makes people feel like they have traveled back to ancient times. “Let’s go get hairpins.” The reporter and several young girls came to a Hanfu experience stall. The gorgeous and exquisite Tang Dynasty clothes, the elegant Song Dynasty clothes, the free and elegant Ming Dynasty clothes... the various styles of Hanfu are dizzying, and the stalls also provide a variety of hairpins and hairpins for people to choose from. After a while, the young…

ShaanxiXi'anis a city that can realize the freedom of HanfuIn recent years The traditional clothing culture represented by Hanfuis increasingly favored by consumersRecentlyShaanxi Hanfu Trading Center was established in Xi'anThis is not only a place for tourists to purchase and experience offlineit also provides a new purchasing channel for more than 20,000 Hanfu museums in Xi'anThis issue’s Xi’an Press HallEnter the Shaanxi Hanfu Trading Center with Xiaobu——02:41Enter the Shaanxi Hanfu Trading Center At the exhibition and sales center of East China Wanyue City on Changle West Road, Xincheng District, many citizens and tourists are shopping for Hanfu. Xiaobu learned that all the Hanfu here are independently developed and designed by Hanfu designers, and are produced and processed locally in Shaanxi. Currently, there are 10 Hanfu production lines, with a daily output of 20,000 Hanfu pieces. “The Hanfu in the exhibition and sales service center all come from our own R&D and production base.” Kou Zengwen, director of the Shaanxi Provincial Hanfu Trading Center, said, “Currently we have There are more than 40 Hanfu designers from universities, enterprises, scientific research institutions, etc., who are mainly responsible for the research and development of Hanfu styles, fabrics, and technology.” Kou Zengwen introduced that…

Henan Activity siteIn May, it’s the season to say “I love you” again. On May 20, on this day endowed with the romantic meaning of "love", the "囍 Zai Shangyang" collective traditional wedding and the "Love in Luo City" Hanfu wedding and love travel itinerary release ceremony, Held at Guanfengdian Square, Shangyang Palace Cultural Park, Xigong District. Through online recruitment, 19 couples wore traditional costumes and got married in Luoyang in the presence of relatives, friends and guests. On the day of the ceremony, the Shangyang Palace Cultural Park was full of joy. The eaves and beams were decorated with red and blue silk and satin, and window grilles with the words "dragon and phoenix present auspiciousness" were also posted everywhere. On the stage, 19 tables were arranged in an orderly manner, with bowls, chopsticks, gourds and other ceremonial items placed on them, creating a traditional, festive and romantic scene. At 10:18, the wedding ceremony officially began. Under the guidance of the salute officer, 19 couples held embroidered balls in hand and walked slowly onto the stage from the gate. They went through the traditional wedding customs recorded in these classics together, including sleeping in the bathroom, sitting opposite each…

Beijing Actors dressed in Hanfu perform at a scenic spot in Xi'an. Published by Xinhua News Agency Hanfu enthusiasts experience the fun activities of the "2024 Chang'an Shangsi Festival" at Tang Furong Garden in Xi'an. Published by Xinhua News Agency Tourists admire flowers and take photos at the Qinglong Temple Ruins Scenic Area in Xi'an. Xinhua News Agency [The cultural code behind those Internet celebrity cities] Today, young people wearing Hanfu can be seen in many cities. But if you ask where the most people wear Hanfu, it’s probably Xi’an. In Xi'an, whether in shopping malls, scenic spots, on the road, or in the subway, you can see people wearing clothes everywhere.The "little brother" and "little sister" of Hanfu. "Wearing Hanfu to visit Xi'an" has become a fashion among young people. In places such as the Evernight City of the Tang Dynasty, Shaanxi History Museum, and Huaqing Pool Scenic Area, the majority of people wear Hanfu, while those who do not wear Hanfu are in the minority. The data is more convincing. As of October 2023, there are 5,391 domestic Hanfu-related companies, including 1,263 Hanfu-related companies in Xi'an, accounting for 23.43%, ranking first in the country. Xi'an can be described…

ShandongMay 14A consumer broke the newsTaobao’s 5.5 million fansInternet celebrity merchant“Girl Kayla”Closing the store and running awayThe store is still live broadcasting on May 12th May 13The store’s office location has been closedThe warehouse is emptyEarly morning on May 14thThis store cannot be found on Taobao platformIt cannot be found at all The company registered as "Girl Kayla" trademark is Guangzhou Zeng E-Commerce Co., Ltd., the legal representative is Li Jiezhou, the company was established in September 2022, Cancellation time is March 4, 2024. Another company jointly held by three shareholders, Li Jiehao, Li Jiezhou and Li JieyingGuangzhou Yundian Electronics Business Co., Ltd. was canceled in January last year. The suppliers determined that this was a planned and malicious attempt to defraud the goods and escape. According to reports from the injured suppliers, the amount of debt that was taken away was as high as 35 million yuan, involving more than 300 suppliers, among whom Many of them come from Shahe online clothing stalls, and many are post-90s entrepreneurs. "Girl Kayla" is a Taobao Hardware Crown Hanfu store. What are the prices of the products in the store? About ten yuan. Because of the pre-sale period, some consumers' clothes have…