China News Network, Shanghai, April 11 (Yang Haiyan) In 2024, "New Chinese style" can be said to be "leading the way" and become popular in the industry. New Chinese style outfits, Song brocade jackets, horse-faced skirts, etc. are frequently searched on various social platforms, " "New Chinese style" has become a traffic password. Unlike other short-lived fashion styles, this "national trend" does not seem to fade away with time, but instead attracts more and more attention. However, as the trend of "New Chinese Style" becomes more and more intense, it seems that "everything can be New Chinese Style", and problems such as errors in form and the proliferation of imitations and fakes have become increasingly prominent. Amid the upsurge of national sentiments and traditional culture, how can Hanfu and "New Chinese Style" develop in tandem? The reporter learned during a recent visit that "new Chinese-style" clothing continues to be popular and is a popular code for dressing. Hanfu, as an important carrier of traditional Chinese culture, is not only a traditional clothing, but also a cultural symbol. It is increasingly recognized and recognized by the public. accept. On the stage of the 2024 CCTV Spring Festival Gala, the traditional Chinese…

This year, you can see a lot of young ladies wearing Chinese style on the streets. In the past, I always felt that Chinese style clothing was cumbersome, with layers upon layers. However, after so many years of improvement, traditional clothing has made great innovations. It is both fashionable and traditional. As soon as you put on the Chinese style, you will immediately feel the elegance and temperament of oriental women. It is really a clothing style worth trying. 1. The improved plain cheongsam dress is elegant and beautiful Speaking of national style dressing, we have to mention the improved style of national style cheongsam. The material, pattern, button and cuff design of this kind of cheongsam will be improved with reference to ancient elements, so that daily skirts can also be presented. Show elegant features. A light apricot slim long cheongsam dress, paired with dark thick-heeled sandals and antique-style accessories. Isn’t this peaceful temperament very attractive? Ginkgo green printed modified strap dress, paired with beige pointed-toe flats and a beige bag of the same color. The light material and high-waisted version can highlight the translucency of the shape. The beauty of classical style is always so deeply rooted in…

I am "the little fox girl's fox words and fox language", a person who likes reading, coding, crafts, and food, and hopes to spend every day happily and fully. Like-minded friends are welcome to follow, comment and forward, and discuss every detail of life together. During this year’s Spring Festival, a Hanfu horse-faced skirt called the “New Year’s Jersey” became very popular. It is said that the sales of a certain production area have exceeded 300 million yuan, but the sales of such high products are still in short supply. The inheritance of culture and the gradual improvement of classical aesthetics are naturally important reasons why people love horse-faced skirts, but please don’t forget that horse-faced skirts are just one of many Chinese Hanfus. In the history of Chinese civilization for thousands of years, clothing has always been an important traditional cultural element. It includes not only the shape of clothing, but also patterns, colors and various design details, which are all components of Hanfu. Want to know what they all look like? Please open this book "Chinese Hanfu", enter the world of Hanfu in the "Oriental Aesthetics Pocket Book" series, and experience the beauty of Hanfu together. The book…

In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest was choosing horse-face skirts. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is…

Haining has another label outside the Fur City. When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian County are closely bound together. The latter is like the "capital of horse-faced skirts", but in fact, Caoxian County has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced…

"Thousands of households always exchange new peaches for old charms every day." Over the past few days, everyone has had a busy and fulfilling Spring Festival holiday. There were nearly 2.3 billion cross-regional people movements in society, 474 million domestic trips, a total expenditure of 632.687 billion yuan, and the total box office of Spring Festival movies exceeded 8 billion yuan... A group of "hot" summary data, behind which is condensed During the festival, there are beautiful moments that are either heartwarming or touching. The bustling Spring Festival not only brings "new peaches", but also more new atmosphere. The most obvious thing is that the ancient festival of Spring Festival is increasingly combined with modern elements. The combination of traditional culture and commercial elements gives people new ways to celebrate the festival and new experiences. This can be seen from a horse-faced skirt. A different trend than in the past. Horse-faced skirt is a traditional women's clothing that is fresh and elegant, simple yet gorgeous. More than ten years ago, traditional clothing represented by horse-faced skirts was still limited to small circles such as Hanfu Club and Comic Exhibition, but now it has become more and more "regular clothing". It…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From a niche hobby to a popular aesthetic With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released…

During this year’s Spring Festival, social media platforms were dominated by photos of tourists wearing horse-faced skirts. The Forbidden City and Temple of Heaven in Beijing, Yingtianmen in Luoyang and Riverside Garden during the Qingming Festival in Kaifeng, the compatibility between the horse-faced skirt and the red-walled antique style is exciting, and makes people marvel at the beauty of Chinese clothing. During the Spring Festival of the Year of the Dragon, horse-faced skirts have unexpectedly but unexpectedly become a hit item. Many consumers have purchased horse-faced skirts as their New Year’s “shirts,” and even more people have chosen horse-faced skirts as their first Hanfu item. Face skirt. Big data shows that during the "Double Eleven" period in 2023, Taobao sold more than 730,000 horse-faced skirts. Horse-faced skirts have become the most popular item in the Hanfu category. The reporter searched on various e-commerce platforms and found that the sales of some hot-selling styles of horse-faced skirts exceeded one million yuan. According to reports, in Cao County alone, the sales of Year of the Dragon New Year greeting clothes, mainly horse-face skirts, in 2023 have exceeded 300 million yuan. Reverse achievement of Hanfu track From the perspective of historical evolution, the…

March 8, China International Textile Yarn (Spring and Summer) Exhibition, horse skirt clothing fabrics. Picture/IC “The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The…

During the Tomb Sweeping Day holiday, whether enjoying the beauty of nature among the green mountains and rivers, or experiencing the charm of humanity in the historical museums, many people will wear traditional Chinese clothes and take photos to check in. Among them, the horse-faced skirt can be said to be the most eye-catching scenery. Some people fall in love with it because of its appearance, some people understand it because of their love, and some people regard designing it as their career and dream. From niche hobby to popular aesthetics With profound cultural heritage, beauty and fashion, horse-faced skirts have gradually moved from niche hobbies to popular aesthetics, which has made many designers and producers of horse-faced skirts feel unprecedented joy. Liu Wenyue, a "post-00s" girl from Zhejiang, is one of them. Hanfu designer Liu Wenyue: When we were first making horse-faced skirts, there were not many big factories in Haining that were willing to make horse-faced skirt fabrics. They felt that the market was too small. As a result, it was completely eliminated after a few months. It's the opposite direction. Hanfu designer Liu Wenyue: In the past, one picture and one style could be released in a…

What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest thing was choosing a horse-faced skirt. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is enough to rotate them every day. There are many…

Just after the Spring Festival holiday, on February 19, a group of nuns dressed in horse-faced skirts "catwalked" in Chengdu Wangjianglou Park. To the accompaniment of music, the group of them walked on the stage wearing red, dark blue and navy horse-faced skirts. According to reports, last autumn, maids also wore horse-faced skirts and took photos under the ginkgo trees in some parks and other places in Chengdu. Red Star News reporters learned that horse-faced skirts, as a type of Hanfu, have quietly "entered" the wardrobes of young people and even middle-aged and elderly people in recent years. During this year’s Spring Festival, topics such as #马面skirtJackie Chan’s New Year’s Spring Festival Outfit Hot Style#even #caoxian sold 300 million horse-faced skirts are still in short supply#and other topics became hot searches. According to big data from multiple e-commerce platforms, the search volume for Hanfu has skyrocketed since January this year. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many hot-selling items exceeding one million. Yuan. In Wenshufang, Chengdu, a Hanfu store's horse-faced skirt sales increased by 20 to 30% during the Spring Festival this year compared with last year, becoming…

Spring has arrived and the temperature is gradually rising. This season, many beauty-loving women have chosen "new Chinese" style clothing such as horse-faced skirts as their new clothes for the spring. JD.com data shows that since the live broadcast of the Year of the Dragon Spring Festival Gala, the transaction volume of "new Chinese-style" clothing has increased by 215% year-on-year, and the transaction volume of Hanfu category has increased by 325% year-on-year. This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. Now is the peak season for spring clothing. Can "New Chinese Style" continue this wave of popularity and open up a larger market?&x-expires=1713057723&x-signature=YioRRQ0PnywfwNuhN4bmcnEwklY%3D "> Cartography/He Zhaoxia National trend "top trend" empowers new consumption With blue bricks, gray tiles and granite paths, on Duzheng Street, which is rich in history and culture, there is the Xinghanting Hanfu Experience Center, where the horse-faced skirt is the most popular item at the moment. "Wearing a horse-faced skirt and walking through the ancient alleys, it seems that you can better feel the charm of the ancient city under the Tianxin Pavilion city wall and the tranquil atmosphere of the city." said Guo…

On April 4, the first day of the Tomb Sweeping Day holiday, ticket bookings for Chengdu scenic spots on the platform increased 2.5 times year-on-year, ranking among the top 10 popular cities. At Qinglong Lake in Chengdu, taking advantage of the beautiful spring scenery, more than 40 Hanfu enthusiasts put on Tang costumes, used grass as mats and skirts as tents, chanted poems, ate cold food, threw pots, played guzheng, flute and flute, and played Cuju , fly paper kites, swing on swings, restore the Tang Dynasty skirt banquet, and feel the romance and poetry of spring. More than that, national style and national style activities based on traditional culture are being carried out in Chengdu in various forms, such as participating in youth leagues, wearing horse-faced skirts, and watching Sichuan opera. National style and national style are becoming a new craze in cultural tourism consumption. A folk Sichuan opera troupe on Futong Street was packed to capacity. It featured Sichuan opera, fire-breathing and other traditional Sichuan opera activities. Tens of thousands of tickets were sold online. Foreign tourists dragged their suitcases and came to watch Sichuan opera. Tasting wine and eating, playing the piano and flute, playing Cuju and…

In 2024, the girls' "Spring Festival jersey" will have an additional keyword - horse-faced skirt. The "2024 Douyin E-commerce Women's Consumption Trend Data Report" shows that in the past year, women's orders for new Chinese clothing on the Douyin platform increased by 195% year-on-year, and orders for horse-faced skirts increased by 841% year-on-year; during Double 11 in 2023, 730,000 horse-faced skirts were sold on Taobao alone, and in December it was selected as one of Taobao's top ten products in 2023. On Xiaohongshu, the keyword "#马面skirt" received 1.28 billion views. Horse-faced skirts have become popular from the Spring Festival to early spring, and have become a favorite item for young women throughout the year. Also suddenly popular is the live broadcast room. From February this year to the present, Bilibili, a platform with a large number of young users, has suddenly appeared several live broadcast rooms selling skirts, with titles often containing keywords such as low price of 9.9 yuan. The shape of horse-faced skirts is fixed, and the pattern design can best show the style of a store. However, plagiarism and imitation have led to the frequent occurrence of low-quality knockoffs of Hanfu. The dispute between "Shan Zheng" and…

“The color of this horse-faced skirt is a very noble purple-black color, with patterns such as flowers, birds, and jade trees embroidered on it. The style is a classic five-meter hem with six pairs of pleats, and the design that is tight at the top and wide at the bottom makes it more elegant and elegant. I like it. Sisters can place orders directly." At 11 o'clock in the night, in a Hanfu live broadcast room in Hangzhou, Zhejiang, the female anchor was holding a horse-faced skirt and introducing it enthusiastically to the camera. A few minutes later, the horse-faced skirt, with 3,000 pieces in stock, was sold out. When it comes to the first popular clothing item for everyone in 2024, the horse-faced skirt is well deserved. During the Spring Festival, young people wearing hairpins and horse-faced skirts emerge one after another in Chinese-style gardens such as West Lake in Hangzhou, the Forbidden City in Beijing, and Xi'an City Wall, or under red walls and golden tiles, and even as far away as France and Australia on the other side of the ocean. The dignified and grand national style all reflects the beauty of Chinese clothing. The enthusiasm of…

According to industry insiders, the popularity of horse-faced skirts came from an accident. Dior once released a mid-length skirt. The overlapping front and back pieces of this skirt were called a fashion that "adopts the iconic Dior silhouette" The single product sparked heated discussions among netizens, who found that the skirt was almost identical to the traditional Chinese dress "horse-faced skirt." As a result, many celebrities and bloggers consciously wore horse-faced skirts to attend various public occasions. Promote Horse Face Dress on social media. Therefore, the horse-faced skirt has also become the traffic key of many social media. The order volume of horse-faced skirts surged by 841% year-on-year. According to the "2024 E-commerce Women's Consumption Trend Data Report" released on March 6, the data shows that in the past year, the order volume of new Chinese-style clothing consumed by female users on e-commerce platforms has increased year-on-year. 195%, among which the order volume of horse-faced skirts increased by 841% year-on-year, and the order volume of Hanfu, Song brocade jackets, and Xiangyunsha clothing also increased at a considerable rate, with year-on-year growth of 336%, 225%, and 112% respectively. More and more people are discovering that horse-face skirts can be worn daily…

The horse-faced skirt is a traditional costume in ancient China. It is named after the "horse-faced" defensive building on the ancient city wall. In the past two years, Hanfu has continued to enter the public eye. Among them, the horse-faced skirt has become the "New Year's shirt" for young people with its simple and versatile style. During the Spring Festival this year, horse-faced skirts have become the "New Year shirt" for many people. Many young people will wear horse-faced skirts when visiting temple fairs, lantern viewing parties, and even visiting relatives and friends. With the popularity of Hanfu culture in China, sales of Hanfu, represented by horse-faced skirts, have surged on e-commerce platforms, and they have frequently appeared at major Spring Festival galas. This "most dazzling Chinese style" is not accidental For most consumers, the first time they got to know horse-faced skirts was the "plagiarism of horse-faced skirts" incident by an international brand in July 2022. On the streets abroad, many Chinese and international students wore Hanfu and held placards to protest, calling on the international brand to "plagiarize horse-faced skirts". Brands stop cultural appropriation. After this incident, horse-faced skirts began to appear in the public eye. From international…

With the new year and new atmosphere, many people have the habit of buying new clothes to celebrate the new year. Recently, reporters visited some shopping malls in Nanning and found that traditional Chinese costumes, represented by Hanfu and horse-faced skirts, are very popular in Nanning and have become the "New Year's shirt" favored by citizens and friends, which can be called "top-notch". Horse-faced skirts sold at a women's clothing store in Hangyang City during the Exhibition On February 7, reporters saw that many women's clothing stores were promoting horse-faced skirts, and the color of the skirts was mostly red. A store owner said that since last year, horse-face skirts have been very popular in the clothing market. As the Spring Festival approaches, they have directly become the "New Year's shirt" that consumers tend to choose. The popularity remains high, and many customers come to choose during this period. A young girl is trying on a horse-faced skirt Fan Xiaoyun, the owner of a Chinese-style clothing store, told reporters that the horse-faced skirts in the store are all handmade. Since New Year's Day this year, the sales of horse-faced skirts have reached a peak, and all store members are working…

Around Chen Xiaofeng, a wave of career changes quietly arrived. In the past, hardware workers would open Hanfu shops; girls who married out of town would have to return to their hometowns to sell Hanfu. Even the mayor of Daji Town in Caoxian County said that there are now 400 college students from Caoxian County who have returned to their hometowns to sell horse-faced skirts, and they are all so busy that they don’t even touch the ground. One of the most talked-about things among the locals is that a company in Cao County that originally made headphones turned around and started making horse-faced skirts. "All funds and personnel will be directed towards Caoxian County" Caoxian once again became the focus of everyone's attention. This time, it is not "666, Caoxian, Heze, Shandong, my baby" that is popular, but a skirt. The horse-faced skirt, a traditional costume originated from the Song Dynasty, has become a daily routine during this Spring Festival. When going from house to house to pay New Year greetings, many adults and children are wearing pleated and patterned silk horse-faced skirts. On social platforms, wearing horse-faced skirts has become a hot topic. The popularity reached its peak…