Wearing a horse-faced skirt to attend the graduation ceremony, wearing Hanfu while walking in the cherry blossom forest, and matching an embroidered mandarin jacket with a white T-shirt—casual with a touch of elegance, has become the daily wear of many young people. The new Chinese style is on the rise, and horse-faced skirts have taken the lead this year and become girls’ New Year uniforms. With embroidery, buttons and brocade, ancient styles and modern styles are seamlessly connected. It seems that not long ago, we were discussing "how to inherit and protect traditional culture." In the blink of an eye, the new Chinese style swept over like a whirlwind, becoming popular all the way out of the circle. From a niche hobby to a mass trend. Why is New Chinese Style so popular? Can this "tremendous traffic" continue? Amid the heat, we also need to think calmly: What is the competitiveness of New Chinese Style’s sustainable development? How can new Chinese style go abroad and become a new highlight of global fashion? Good-looking and practical, enters the public's wardrobe Ingenious thoughts become "patterns", and flowers "decoration" are renovated. On the stage of the 2024 CCTV Spring Festival Gala, the traditional…

During the Qingming Festival that just passed, among the people going out for an outing, young people wearing Hanfu could always be seen, becoming a scene in the spring. At the beginning of the New Year in 2024, the horse-faced skirt, as the "Year of the Dragon jersey", put Hanfu in Caoxian County, Shandong Province on the hot search list. In recent years, Cao County, located in southwest Shandong, has vigorously developed the Hanfu industry and has now formed a complete industrial chain. Sales account for half of the national Hanfu market. In 2023, Hanfu sales reached 7.215 billion yuan. Why can Cao County, which has "mediocre" resource endowments, become so popular with its Hanfu? The old path of the Yellow River is blowing the "Hanfu style" Cao County has a total population of 1.75 million, making it the most populous county in Shandong. For a long time, Cao County, which is located on the old course of the Yellow River, has been labeled as an "economic lowland", "poor county" and "major labor export county". It is popular in the local area to describe Caoxian County as "three excesses" - there are many bachelors, many elderly people, and many left-behind…

In recent times, horse-faced skirts have become particularly popular and have become the focus of everyone's attention. At the same time, more people will focus on Cao County again. It is not difficult to find that whether it is "Cao County 666", New Year's greetings clothes, or horse-faced skirts, Caoxian County has been receiving widespread attention over the years. So, after the popularity of horse-faced skirts during the Spring Festival, how did Caoxian County seize the wave of horse-faced skirts and continuously innovate to keep its popularity and enter the homes of ordinary people with a high cost-effective advantage? The main reason why horse-faced skirt fabrics are in short supply "The batch of horse-faced skirts currently being produced are made with colorful craftsmanship. They look silver when viewed up close and green when viewed from a distance. They are even more colorful under the sun. The main selling point is that they change color. Although workers have been working overtime recently, The finished horse-faced skirts are still not enough to sell." Yesterday, in the production workshop of the Tang Dynasty Hanfu production base, store manager Jiang Lefang introduced to reporters the current hot sales of horse-faced skirts. Behind him was…

Cao County in Heze, Shandong Province, is located at the junction of the four provinces of Shandong, Suzhou, Henan and Anhui. Last year, Caoxian Hanfu’s online sales reached 7.215 billion yuan, accounting for 40% of the country’s market share. Netizens jokingly called Caoxian the “center of the universe.” Behind the Hanfu industry, what are the secrets to getting rich in Cao County? What are the combined forces behind the popularity of “the first dress in spring”? Search volume for Hanfu has skyrocketed since January this year The horse-faced skirt has become the most popular item in the Hanfu category In an e-commerce live broadcast room, two anchors skillfully introduced the store's horse-faced skirts. Since January this year, the number of searches for Hanfu has skyrocketed. Among them, the horse-faced skirt has become the most popular item in the Hanfu category. A Hanfu manufacturer in Caoxian County saw business opportunities and launched dozens of horse-faced skirt suits with dragon elements during the Spring Festival. In just two months, sales exceeded 30,000 sets. Yao Chixing, the general manager of the company, was initially worried about not being able to sell the product. Once the product went online, her concern became "overselling." "With…

In Guangzhou Sunac Paradise, tourists wearing Hanfu take photos with models What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest was choosing horse-face skirts. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is…

"Thousands of households always exchange new peaches for old charms every day." Over the past few days, everyone has had a busy and fulfilling Spring Festival holiday. There were nearly 2.3 billion cross-regional people movements in society, 474 million domestic trips, a total expenditure of 632.687 billion yuan, and the total box office of Spring Festival movies exceeded 8 billion yuan... A group of "hot" summary data, behind which is condensed During the festival, there are beautiful moments that are either heartwarming or touching. The bustling Spring Festival not only brings "new peaches", but also more new atmosphere. The most obvious thing is that the ancient festival of Spring Festival is increasingly combined with modern elements. The combination of traditional culture and commercial elements gives people new ways to celebrate the festival and new experiences. This can be seen from a horse-faced skirt. A different trend than in the past. Horse-faced skirt is a traditional women's clothing that is fresh and elegant, simple yet gorgeous. More than ten years ago, traditional clothing represented by horse-faced skirts was still limited to small circles such as Hanfu Club and Comic Exhibition, but now it has become more and more "regular clothing". It…

The horse-faced skirt can be called “the first skirt in spring”. Previously, #400 college students returned to Caoxian town to sell horse-faced skirts# became a hot search topic. As one of China's major Hanfu production bases, Cao County in Heze City, Shandong Province, has ushered in a "tremendous wealth" with the popularity of horse-faced skirts this year. According to reports, starting from the year before, as of February this year, the sales of the Year of the Dragon New Year greeting clothes mainly produced in Caoxian County have exceeded 300 million yuan. A Hanfu horse-faced skirt merchant in Cao County said that offline sales increased dozens of times during the Chinese New Year, and a single online live broadcast account could also have an average daily sales of 200,000. After the Spring Festival, the popularity of horse-faced skirts has not diminished, and it has become a fashionable item for many people’s daily shopping and commuting. Picture source: Tu Chong Creative So, how did the horse-face skirt become so popular? Why is the horse-faced skirt “out of the circle” among so many styles of Hanfu? How did Caoxian County catch this "vast wealth"? The particularity of horse-faced skirt First of all,…

The reason for the chronology of Hanfu: shaving your hair makes it easier to dress After the fall of the Ming Dynasty, in order to maintain their rule over the Han people, the rulers of the Qing Dynasty ordered the Han people to wear Manchu clothes and wear Manchu hairstyles - money rat tails. In the 300 years since then, the dignified and gorgeous Hanfu has gradually disappeared in the land of China and been forgotten. The resurgence of Hanfu Around the millennium, with the spontaneous promotion of the people, the seeds of the revival of Hanfu gradually grew. Driven by traditional culture enthusiasts and Hanfu enthusiasts, the scale of Hanfu gradually increased. Hanfu hot spots Various places have also launched Hanfu cultural festivals, such as the National Silk Hanfu Festival. During major holidays, such as Spring Festival, Lantern Festival, Qingming Festival, March 3rd, Dragon Boat Festival, Mid-Autumn Festival, National Day, etc., there will be Hanfu parades and many tourists wearing Hanfu in major cities. The "White Paper on the Development of China's New Hanfu Industry in 2022" shows that my country's Hanfu industry has exceeded the tens of billions of market sizes in 2021. The Hanfu market is expected…

Patterns woven and embroidered with gold and silver threads are embellished on the skirt material, and the hem of the skirt sways gently with the steps, like a flowing ink painting. Amidst the huge crowds, girls wearing horse-faced skirts walked in the Louvre Museum. Overseas people watched frequently. The elegant European-style architecture and the bright and elegant horse-faced skirts complemented each other, filling the aura. During the Spring Festival, horse-faced skirts have become one of the hottest items at home and abroad. In major social media, tags such as “bringing oriental aesthetics abroad”, “giving foreigners some shock”, and “challenge to wear horse-faced skirts abroad” have appeared, and horse-faced skirts have become a hot trend. "Traffic password". 01 Sales surge! Tens of thousands of items were sold on TEMU Ten years ago, wearing ancient costumes and taking to the streets might have attracted the attention of passers-by. Ten years later, seeing someone wearing a horse-faced skirt every ten steps has become indifferent. During the Spring Festival of 2024, many beautiful scenes of people wearing pleated half-length skirts appeared in major popular scenic spots and historical sites. Hanfu, represented by horse-faced skirts, has become a hot trend in Chinese style wear. Horse-faced…

What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest thing was choosing a horse-faced skirt. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is enough to rotate them every day. There are many…

In recent years, Hanfu craze has quietly started all over the country. Hanfu is increasingly entering the public eye and entering our lives. Especially on the streets of the beautiful tourist city of Hanzhong, you can often see people wearing different Hanfus swimming around in many places. Especially in traditional festivals, young men and women gather in groups, and handsome boys and beauties come one after another, which is like a beautiful scenery, which is spectacular. Being in it feels like traveling back to ancient China! Hanfu cultural associations have sprung up like mushrooms after a rain, Hanfu merchants and stores have increased sharply, and various Hanfu cultural tourism festivals and other festivals are brilliant and dizzying. People can often enjoy various Hanfu performances, Hanfu gatherings, and Hanfu catwalks. The performers wear Hanfu, turning back time and interpreting thousands of years of culture. The audience is immersed in the gorgeous ancient elegance. The colorful Hanfu in Hanzhong, Shaanxi is amazing! Hanfu "began from the Yellow Emperor and was prepared by Yao and Shun" and originated from the crown uniform made by the Yellow Emperor. It was finalized in the Zhou Dynasty, and through the Han Dynasty, a complete crown service…

The horse-faced skirt is a traditional costume in ancient China. It is named after the "horse-faced" defensive building on the ancient city wall. In the past two years, Hanfu has continued to enter the public eye. Among them, the horse-faced skirt has become the "New Year's shirt" for young people with its simple and versatile style. During the Spring Festival this year, horse-faced skirts have become the "New Year shirt" for many people. Many young people will wear horse-faced skirts when visiting temple fairs, lantern viewing parties, and even visiting relatives and friends. With the popularity of Hanfu culture in China, sales of Hanfu, represented by horse-faced skirts, have surged on e-commerce platforms, and they have frequently appeared at major Spring Festival galas. This "most dazzling Chinese style" is not accidental For most consumers, the first time they got to know horse-faced skirts was the "plagiarism of horse-faced skirts" incident by an international brand in July 2022. On the streets abroad, many Chinese and international students wore Hanfu and held placards to protest, calling on the international brand to "plagiarize horse-faced skirts". Brands stop cultural appropriation. After this incident, horse-faced skirts began to appear in the public eye. From international…

Around Chen Xiaofeng, a wave of career changes quietly arrived. In the past, hardware workers would open Hanfu shops; girls who married out of town would have to return to their hometowns to sell Hanfu. Even the mayor of Daji Town in Caoxian County said that there are now 400 college students from Caoxian County who have returned to their hometowns to sell horse-faced skirts, and they are all so busy that they don’t even touch the ground. One of the most talked-about things among the locals is that a company in Cao County that originally made headphones turned around and started making horse-faced skirts. "All funds and personnel will be directed towards Caoxian County" Caoxian once again became the focus of everyone's attention. This time, it is not "666, Caoxian, Heze, Shandong, my baby" that is popular, but a skirt. The horse-faced skirt, a traditional costume originated from the Song Dynasty, has become a daily routine during this Spring Festival. When going from house to house to pay New Year greetings, many adults and children are wearing pleated and patterned silk horse-faced skirts. On social platforms, wearing horse-faced skirts has become a hot topic. The popularity reached its peak…

On March 8, a report from Douyin e-commerce: In the past year, the order volume of new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year, among which the order volume of horse-faced skirts increased by 841% year-on-year. This shows that female consumption plays an important role in the cultural inheritance and market expansion of national trends and intangible cultural heritage. According to the Qianzhan Smart Investment Recruitment System, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Merchants selling Hanfu and horse-faced skirts in Cao County said that production was in short supply, offline sales had increased dozens of times, and a single online live broadcast account averaged 200,000 per day. National trend promotes the popularity of Hanfu In recent years, the consumption craze for domestic products has continued to heat up, and the national trend has spread across all walks of life. According to data from Baidu and the People's Daily Online Research Institute,…

Caoxian horse-faced skirt □ Chutian Metropolis Daily Jimu News reporter Shen Wai Li Ying Photography: Chutian Metropolis Daily Jimu News reporter Li Ying Caoxian has two completely different looks. A look is “engraved” on the Internet. In 2021, this county in southwestern Shandong with a population of 1.75 million became popular because of an Internet celebrity calling Mai. In the carnival-like jokes made by netizens about "Bei, Shanghai, Guangcao", Caoxian is described as a cyber high-tech city with high-rise buildings and spaceships. It is a "universe" where even two apartments in Shanghai cannot be exchanged for "a bed in the outer ring". center". The other is the real Caoxian County. This county, part of Heze City, Shandong Province, is famous for its large population. It only takes half an hour to take the urban rail from Heze City to Caoxian County. Caoxian County has sharp-edged streets and buildings. There are few trees on both sides of the streets. Except for newly developed residential buildings, there are almost no high-rise buildings. Because it is close to Henan Province, Henan braised noodles and other restaurants can be seen everywhere on the streets. The locals' accent is also "Cao Pu" mixed with the…

April 4 is the first day of the Qingming Festival, and the second Shanghai Bay Area Peony Festival opens in Jinshan District on that day. This year's Peony Festival is themed "National Beauty and Youthful Pastoral Gallery". The Peony Garden in Shanghai Bay Area has set up seven exquisite viewing areas, including Black and Rich, Majestic Mountains and Rivers, Snow White, Flying Swallows in the Sky, and Centennial Peonies. Single petals, golden rings, etc. Peonies of various flower types, such as Peonies, Thousand-Layer Pavilion, Hydrangea, etc. provide a visual feast for visitors who come to enjoy the flowers. The second Shanghai Bay Peony Festival opened at the Shanghai Bay Peony Garden in Jinshan District. The pictures in this article are all provided by Jinshan District At present, some of the early varieties of peonies in the garden are in full bloom or half-blooming, and the mid- to late-stage peonies are also in bud. It is expected that they will reach their peak flowering period in mid-April, when tens of thousands of peonies of different shapes and bright colors will bloom. and peony will be in full bloom at the same time. "Blossoming Flowers", "A Thread of Immortality", "Dancing Among Flowers"...…

"Horse Face Skirt" has quietly become a new star in the fashion circle? Don't worry, today we will take a closer look at this magical item that leads the unique trend of "Spring's first skirt". Moreover, we will also reveal the secrets of this craze The driving force behind - Caoxian, an originally quiet small county, how to stand out in this fashion storm! I. The craze of horse-faced skirts First of all, let's talk about this wonderful new fashion favorite called "horse face skirt". You may have known nothing about this term before, but now, if you look at social media, you will find that it is all the rage. #马面skirt# has been on the hot search list, and a group of young people have flocked to it. People can’t help but wonder what kind of magical existence this horse-faced skirt is. What is even more surprising is that the center of this fashion trend is not in the first-tier cities, but in a small county - Cao County. Yes, Caoxian County is a well-deserved "Hanfu production base" and has ushered in "tremendous wealth" overnight. II. The importance of horse-faced skirt Okay, let’s sort out what Hanfu is and…

The breath of spring is not yet strong, but horse-faced skirts have already successfully occupied the C position and become the hottest new "top trend" in the clothing industry. How popular are horse-faced skirts? Caoxian County, Shandong Province has the most say. Yes, it is Cao County, which is known as the "center of the universe". At the beginning of the Year of the Dragon, sales of New Year's greeting clothes, mainly horse-faced skirts, in Caoxian County have exceeded the 300 million yuan mark! In this small town, 400 college students who returned home to start their own businesses joined the horse-faced skirt industry. On the eve of the Spring Festival, the sales peak arrived as expected, and the daily packaging volume of some stores was as high as 2,000 pieces. The dazzling costumes, the "face" and "lining" of the horse-faced skirt From spring outings, wedding toasts, to New Year's jerseys, horse-faced skirts have swept across all kinds of important occasions, moving from the niche to the public, and successfully "flying into the homes of ordinary people." Taobao data shows that during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could fill 105…

During the Spring Festival this year, the horse-faced skirt became a hot-selling "New Year's shirt", and the topic #Caoxian sold 300 million horse-faced skirts and is still in short supply# became a hot search topic. Red Star News reporters found that as early as 2021, Caoxian County, Shandong Province, became a hot topic of public opinion due to keywords such as "performance costumes, Hanfu, Taobao Village". Before that, Caoxian coffins became very popular because they were exported abroad. Why was Caoxian given "vast wealth"? Under the Internet tide, why can Caoxian County always seize the opportunity? Zhang Longfei, director of the Cao County E-commerce Service Center, told the Red Star News reporter that it was not an absolute coincidence that Cao County was able to seize the horse-faced skirt business opportunity during the Chinese New Year. The local situation had been predicted and consciously prepared for more than a year. It was put into full production years ago. Thanks to deliberate promotion, sales of horse-faced skirts have surged last year. Public data shows that during the "Double Eleven" promotion period in 2023, from the start of pre-sales to the end of "Double Eleven", Caoxian County sold more than 730,000 horse-faced…

This Spring Festival, the horse-faced skirt, one of the standard features of Hanfu, has become a popular "New Year's shirt". In live broadcast rooms selling clothing, buyers are constantly asking if the goods are in stock; in subways, scenic spots, museums and other places, girls wearing down jackets and coats can be seen everywhere, with fluttering horse-faced skirts exposed at the feet of their clothes. At the CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional clothing such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-faced skirts. Data from multiple e-commerce platforms show that since January this year, the number of searches for Hanfu has skyrocketed, and the horse-faced skirt has become one of the most popular items in the Hanfu category. As one of the production and sales bases of Hanfu in my country, Caoxian County, Shandong Province, has sold more than 300 million yuan of clothing for the Year of the Dragon this year, mainly horse-faced skirts. Why are horse-faced skirts so popular all of a sudden? Photo courtesy of Visual China The "new jersey" coming out of the museum The blue satin skirt…