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What Does the Explosive Sales of Hanfu Horse-Face Skirts Signify
This Chinese New Year holiday, horse-faced skirts with unique Chinese characteristics are selling out. According to media reports, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Horse-faced skirt is a kind of traditional Chinese clothing. It has unique design, smooth lines, beautiful shape, and various styles. It is suitable for people of different occasions and age groups. Horse-faced skirts can be grand or everyday. Because of its versatility and strong traditional cultural charm, it is welcomed by consumers. Many people choose to wear horse-faced skirts to confidently and calmly express their love for traditional culture during festivals. This year, more and more people are choosing Chinese-style clothing as their New Year’s clothing option. The bright "Chinese red" and eye-catching "dragon elements" on the clothes fill the atmosphere of the Lunar Year of the Dragon. Whether in popular scenic spots or on the streets of temple fairs and lantern festivals, people can see young people wearing horse-faced skirts taking photos…- 0
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The reasons for the discontinuity and revival of Hanfu
The reason for the chronology of Hanfu: shaving your hair makes it easier to dress After the fall of the Ming Dynasty, in order to maintain their rule over the Han people, the rulers of the Qing Dynasty ordered the Han people to wear Manchu clothes and wear Manchu hairstyles - money rat tails. In the 300 years since then, the dignified and gorgeous Hanfu has gradually disappeared in the land of China and been forgotten. The resurgence of Hanfu Around the millennium, with the spontaneous promotion of the people, the seeds of the revival of Hanfu gradually grew. Driven by traditional culture enthusiasts and Hanfu enthusiasts, the scale of Hanfu gradually increased. Hanfu hot spots Various places have also launched Hanfu cultural festivals, such as the National Silk Hanfu Festival. During major holidays, such as Spring Festival, Lantern Festival, Qingming Festival, March 3rd, Dragon Boat Festival, Mid-Autumn Festival, National Day, etc., there will be Hanfu parades and many tourists wearing Hanfu in major cities. The "White Paper on the Development of China's New Hanfu Industry in 2022" shows that my country's Hanfu industry has exceeded the tens of billions of market sizes in 2021. The Hanfu market is expected…- 0
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The Chinese Hanfu Horse-Face Skirts that are Selling Like Hotcakes
With the new year and new atmosphere, many people have the habit of buying new clothes to celebrate the new year. Recently, reporters visited some shopping malls in Nanning and found that traditional Chinese costumes, represented by Hanfu and horse-faced skirts, are very popular in Nanning and have become the "New Year's shirt" favored by citizens and friends, which can be called "top-notch". Horse-faced skirts sold at a women's clothing store in Hangyang City during the Exhibition On February 7, reporters saw that many women's clothing stores were promoting horse-faced skirts, and the color of the skirts was mostly red. A store owner said that since last year, horse-face skirts have been very popular in the clothing market. As the Spring Festival approaches, they have directly become the "New Year's shirt" that consumers tend to choose. The popularity remains high, and many customers come to choose during this period. A young girl is trying on a horse-faced skirt Fan Xiaoyun, the owner of a Chinese-style clothing store, told reporters that the horse-faced skirts in the store are all handmade. Since New Year's Day this year, the sales of horse-faced skirts have reached a peak, and all store members are working…- 0
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Hanfu Horse-Face Skirt Becomes the Top Trend Among Chinese Women
On March 8, a report from Douyin e-commerce: In the past year, the order volume of new Chinese-style clothing purchased by female users on Douyin e-commerce increased by 195% year-on-year, among which the order volume of horse-faced skirts increased by 841% year-on-year. This shows that female consumption plays an important role in the cultural inheritance and market expansion of national trends and intangible cultural heritage. According to the Qianzhan Smart Investment Recruitment System, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Merchants selling Hanfu and horse-faced skirts in Cao County said that production was in short supply, offline sales had increased dozens of times, and a single online live broadcast account averaged 200,000 per day. National trend promotes the popularity of Hanfu In recent years, the consumption craze for domestic products has continued to heat up, and the national trend has spread across all walks of life. According to data from Baidu and the People's Daily Online Research Institute,…- 0
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Hanfu horse-face skirts with sales exceeding 300 million
The breath of spring is not yet strong, but horse-faced skirts have already successfully occupied the C position and become the hottest new "top trend" in the clothing industry. How popular are horse-faced skirts? Caoxian County, Shandong Province has the most say. Yes, it is Cao County, which is known as the "center of the universe". At the beginning of the Year of the Dragon, sales of New Year's greeting clothes, mainly horse-faced skirts, in Caoxian County have exceeded the 300 million yuan mark! In this small town, 400 college students who returned home to start their own businesses joined the horse-faced skirt industry. On the eve of the Spring Festival, the sales peak arrived as expected, and the daily packaging volume of some stores was as high as 2,000 pieces. The dazzling costumes, the "face" and "lining" of the horse-faced skirt From spring outings, wedding toasts, to New Year's jerseys, horse-faced skirts have swept across all kinds of important occasions, moving from the niche to the public, and successfully "flying into the homes of ordinary people." Taobao data shows that during the Double 11 period in 2023 alone, Taobao sold more than 730,000 horse-faced skirts, which could fill 105…- 0
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The booming sales of Hanfu horse-face skirts signify what
This Chinese New Year holiday, horse-faced skirts with unique Chinese characteristics are selling out. According to media reports, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Horse-faced skirt is a kind of traditional Chinese clothing. It has unique design, smooth lines, beautiful shape, and various styles. It is suitable for people of different occasions and age groups. Horse-faced skirts can be grand or everyday. Because of its versatility and strong traditional cultural charm, it is welcomed by consumers. Many people choose to wear horse-faced skirts to confidently and calmly express their love for traditional culture during festivals. This year, more and more people are choosing Chinese-style clothing as their New Year’s clothing option. The bright "Chinese red" and eye-catching "dragon elements" on the clothes fill the atmosphere of the Lunar Year of the Dragon. Whether in popular scenic spots or on the streets of temple fairs and lantern festivals, people can see young people wearing horse-faced skirts taking photos…- 0
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The Chinese Hanfu horse-face skirts are selling like crazy
This year, the manufacturers of horse-faced skirts in Caoxian County, Shandong Province were too busy during the Spring Festival holiday. "Customers called me on New Year's Eve." Meng Xiaoxia, chief designer of Caoxian Chenfei Clothing Co., Ltd., once again felt the "top status" of horse-faced skirts. At the urging of customers, the company's offline Hanfu showroom opened early on the first day of the new year. "On the sixth day of the Lunar New Year, many customers really couldn't wait, so we sent our employees to work early with three times the salary." She said that the entire exhibition hall was full as soon as she got to work, and customers even took away the horse-faced skirts worn by the child models last winter. . Even before the Spring Festival, almost all of the company's products were sold out and there was no overstock. Currently, the factory is working overtime every day to produce. Not only Meng Xiaoxia's company, but the entire Cao County experienced a wave of horse-face skirt craze around the Spring Festival. According to data from the Cao County E-commerce Service Center, so far, sales of Cao County’s Year of the Dragon New Year greeting clothes, mainly…- 0
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How to view the revival phenomenon of Hanfu horse-face skirts
Horse-faced skirt, this ancient and elegant costume, originated from the ancient Chinese court culture. Its unique feature is that the skirt is wide and resembles a horse's face, hence the name "horse-faced skirt". Recently, "horse-faced skirts are selling like crazy" has become a hot topic on the Internet. This traditional costume originated from China, after a period of silence, suddenly burst out with amazing charm. Not only did its sales soar in the domestic market, it also attracted widespread attention in the international fashion circle. Behind this phenomenon, there is not only the unique cultural value of the horse-faced skirt itself, but also a reflection of contemporary consumers’ pursuit of cultural confidence and self-improvement. During the Spring Festival of 2024, the horse-faced skirt produced in Caoxian County, Shandong Province became a "hot item" and became the "New Year's jersey", driving an upsurge in traditional cultural consumption. As of March, Caoxian County's New Year's Eve clothes mainly made of horseface Sales have exceeded 300 million yuan, and transactions on many e-commerce platforms have also grown rapidly. More than 2,500 related Hanfu companies have been registered, a year-on-year increase of 355.25%, reaching the peak growth rate in ten years. There are many…- 0
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