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The rise of Chinese-style Hanfu brands
On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,…- 0
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The Elegant and Refined Era of Hanfu in the Song Dynasty
▲ The wind reveals colorful clothes. Photo courtesy/Chengdu Linxi Photography -Fengwujunyu- "Qingpingle" is finished Will the back wave of Hanfu come? In the chants of "Emperors and gods, make pilgrimages at all times", the first screen-dominating hit drama "Qing Ping Le" in the Gengzi Year came to an end. This song "Ode to the Holy Virtues of Qingli" is indeed the setting sun of Song Renzong, Empress Cao, and Huirou. It is also a literary paradise for talented people and beauties, and white-clothed ministers. It is also a prosperous and prosperous age for peddlers and peddlers. . ▲ Stills from the TV series "Qing Ping Le". Picture/Network Although "Qing Ping Le" has reached its final chapter, the storm brought by this butterfly has just begun. At noon on May 11, 2020, a certain merchant launched a new series of Hanfu "Spring Here" made in the Song Dynasty. It sold 450,000+ orders on that day alone, and it has reached 600,000+ in two weeks, setting a record in the history of Hanfu merchants. It announced in a high-profile manner that Hanfu "big The advent of the "Song Fengya" era. ▲ Different styles of "Fengya Song" Hanfu. Photo courtesy/Chengdu Linxi Photography Of…- 0
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The Chengdu girl wore a Hanfu horse-face skirt for a park fashion show
Just after the Spring Festival holiday, on February 19, a group of nuns dressed in horse-faced skirts "catwalked" in Chengdu Wangjianglou Park. To the accompaniment of music, the group of them walked on the stage wearing red, dark blue and navy horse-faced skirts. According to reports, last autumn, maids also wore horse-faced skirts and took photos under the ginkgo trees in some parks and other places in Chengdu. Red Star News reporters learned that horse-faced skirts, as a type of Hanfu, have quietly "entered" the wardrobes of young people and even middle-aged and elderly people in recent years. During this year’s Spring Festival, topics such as #马面skirtJackie Chan’s New Year’s Spring Festival Outfit Hot Style#even #caoxian sold 300 million horse-faced skirts are still in short supply#and other topics became hot searches. According to big data from multiple e-commerce platforms, the search volume for Hanfu has skyrocketed since January this year. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many hot-selling items exceeding one million. Yuan. In Wenshufang, Chengdu, a Hanfu store's horse-faced skirt sales increased by 20 to 30% during the Spring Festival this year compared with last year, becoming…- 0
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Hanfu enthusiasts restore Tang Dynasty skirts
On April 4, the first day of the Tomb Sweeping Day holiday, ticket bookings for Chengdu scenic spots on the platform increased 2.5 times year-on-year, ranking among the top 10 popular cities. At Qinglong Lake in Chengdu, taking advantage of the beautiful spring scenery, more than 40 Hanfu enthusiasts put on Tang costumes, used grass as mats and skirts as tents, chanted poems, ate cold food, threw pots, played guzheng, flute and flute, and played Cuju , fly paper kites, swing on swings, restore the Tang Dynasty skirt banquet, and feel the romance and poetry of spring. More than that, national style and national style activities based on traditional culture are being carried out in Chengdu in various forms, such as participating in youth leagues, wearing horse-faced skirts, and watching Sichuan opera. National style and national style are becoming a new craze in cultural tourism consumption. A folk Sichuan opera troupe on Futong Street was packed to capacity. It featured Sichuan opera, fire-breathing and other traditional Sichuan opera activities. Tens of thousands of tickets were sold online. Foreign tourists dragged their suitcases and came to watch Sichuan opera. Tasting wine and eating, playing the piano and flute, playing Cuju and…- 0
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Hanfu Horse-Face Skirt: Several Styling Options
How various types of clothing lead the trend and become the focus of attention nowadays seems to be in a constant cycle. For example: Horse-faced skirt. Although it first appeared in the Song Dynasty, it became more popular and prosperous during the Ming and Qing Dynasties. After a period of depression, by November last year, horse-faced skirts became popular again. Both men and women are fascinated by horse-faced skirts. When I went to Chengdu and went out for a walk, I realized that there were many horse-faced skirts in the streets and alleys. Its brilliance simply amazed everyone. 1: Wearing a horse-faced skirt, starting from the familiar horse-faced skirtSend 1: VS skirt For Ru skirts, there is a profound aesthetic culture. Its design is the same as the horse skirt, with embroidery and ribbons. However, there are many differences. The horse-faced skirt is shaped like a trumpet and is easier to match than the skirt. For example: match it with a vest or shirt. If you go out on the street every day, the underskirt is not as flexible as the horse skirt, which makes it very tiring and easy to be embarrassing. ▼ 2: VS cheongsam skirt Horse-faced skirts…- 0
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How was the clothing system established in the Han Dynasty
Women's clothing and accessories in the Han Dynasty are widely recorded in ancient documents and literary works. "Book of the Later Han·Yu Fu Zhi" elaborates on the content of the hierarchical system of women's clothing in the Han Dynasty. Nie Chongyi's "Three Rites" of the Song Dynasty conducted a textual research on women's clothing based on the Confucian classics "Zhou Rites", "Rituals" and "Book of Rites". The inheritance of previous costumes in the Han Dynasty is reflected in the "Han inherits the Qin system". The clothing system of the Han Dynasty was formally established in the period of Emperor Ming of the Eastern Han Dynasty. "Book of the Later Han·Yu Fu Zhi" contains detailed descriptions of the clothing and accessories worn by aristocratic women on different occasions. Aristocratic women wear a variety of clothing, while ordinary civilians wear relatively single styles of clothing due to economic constraints and official restrictions on clothing colors and materials. Under the rule of Huang-Lao thought in the early Han Dynasty, the binding effect of Confucian etiquette was not very strong. Overall, the society was in a relatively relaxed social environment, and the social status of women was improved. Women have a higher degree of…- 0
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The Evolution of Chinese Traditional Clothing Aesthetics Through Hanfu
When it comes to Chinese classical style clothing aesthetics, cheongsam and Tang suit have long been deeply rooted in the hearts of the people, but the public knows very little about Hanfu. From confusion about the concept of "Hanfu" to the name of the structure of Hanfu, there is a lack of understanding, not to mention the behind-the-scenes cultural connotation. The so-called "Hanfu" does not refer to the costumes of the Han Dynasty, but the traditional costumes of the Han nation, also known as Han clothes, Han costumes and Chinese costumes. The predecessor of the Han Dynasty was the Huaxia ethnic group. The entire traditional costumes of the Han ethnic group can be traced back to the Zhou Dynasty. They developed through the Qin Dynasty and gradually matured in the Han Dynasty. Cai Yong said in "Doctrine": "The emperor always obeys, and the Han obeys Qin." At the beginning of the new year, Chengdu Tianfu Ancient Town officially opened the "National Style Year" with thousands of people parading in Hanfu - wearing Chinese clothes, visiting the ancient town, touring the Bamboo Sea, and appreciating the national trend. Until a few years ago, wearing Hanfu for travel or gatherings was almost…- 0
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How popular is Hanfu really
The simplicity of the Han Dynasty, the elegance of the Tang Dynasty, the elegance of the Song Dynasty, the dignity of the Ming Dynasty... This year's CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" amazed everyone. The beauty of costumes and makeup from different dynasties left a deep impression on people across the country. . Following this, the "Hanfu craze" continued to heat up, and all social platforms were dominated by photos of "Hanfu show". In the Luodai Ancient Town in Chengdu, Sichuan, the Luoyi Ancient City in Luoyang, Henan, and the classical gardens in Suzhou, Jiangsu... the compatibility between Hanfu and ancient architecture is exciting, and makes people marvel at the beauty of Hanfu. Focusing on the topic of "Hanfu craze", reporters recently asked how "hot" Hanfu is and how "Hanfu craze"A series of interviews were conducted on what impact it will have on cultural and tourism consumption, and how to make Hanfu shine more brilliantly in the new era. How “hot” is Hanfu? ◆Hanfu is increasingly integrated into daily life Dresses dance lightly, rings jingle, smiles are charming, flowers are shining... Recently, tourists wearing Hanfu and hairpins can be seen everywhere in the streets…- 0
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Traveling in Hanfu
During the trip that just ended, Liu Mengting wore a Ming Dynasty horse-faced skirt and put on AR guide glasses to watch the Mawangdui exhibition at the Hunan Museum, completing a visit that felt like a science fiction time travel. In recent years, wearing traditional clothes to visit scenic spots has become a trend among young people. During the Spring Festival of the Year of the Dragon that just passed, Suzhou, Jiangsu Province held a free subway event for about a week wearing traditional Chinese clothing. Horse-faced skirts became the "New Year's uniform" for more and more people; young girls wore Hanfu to Disneyland. Check in and call it "the most suitable princess dress for Chinese babies' physiques"; the streets of Quanzhou, Fujian are crowded with tourists dressed in the shape of Cunpu girls. This costume, which started in the Eastern Jin Dynasty and flourished in the Ming and Qing Dynasties, has a unique flavor when wearing it when visiting the ancient city. The "national trend" is strong on the road to travel. Why are traditional Chinese clothing so popular? Traditional clothing takes to the streets and is no longer "at the bottom of the box" Zhao Xi, 27, has…- 0
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Exploring Chinese Culture Series | What is the System of Hanfu Clothing
Hanfu has been a symbol of the national spirit for thousands of years of Chinese culture. Whether it is the elaborate costumes of actors in popular costume film and television works such as "The Wind Rises in Longxi", "Nirvana in Fire", "Twelve Hours in Chang'an", "Meng Hua Lu", "Mountains and Rivers", "Ming Dynasty under the Microscope", or in daily life in the streets In recent years, in China, which enjoys the reputation of the "Kingdom of Clothes", the emergence of Hanfu in the national trend has particularly demonstrated the cultural confidence and enthusiasm of the Chinese people. However, people may not necessarily know what kind of clothing Hanfu is, what kind of style and connotation it has; what should be the reason for the revival of Hanfu. In the Han Dynasty and before, there was no such thing as "Hanfu". The closer official name was Huafu, which as the name suggests is the clothing of the Chinese people. What we call "Hanfu" today refers more to the master of Chinese national costumes in the eyes of academic circles. The essence of reviving Hanfu should involve the following two aspects: first, the Chinese classic clothing system, including the matching rules, wearing…- 0
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