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The anchor promoted Hanfu live at Youaiyuncang Hanfu Base in Cao County, Heze City, Shandong Province. Photo by Xinhua News Agency reporter Guo Xulei "The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. Open the door to e-commerce Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It…

"The supply of horse-faced skirts in Caoxian County exceeds demand", "College students return to Caoxian County to sell Hanfu", "Caoxian Hanfu goes global"... Caoxian Hanfu has continued to attract attention for some time. The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young people who have returned to their hometowns to start businesses, and farmers here, and gained a new understanding of the reasons for the Hanfu traffic blowout. The e-commerce economy allows rural industries to connect to the Internet and sell far away. Walking into Daji Town, Cao County, there are few vacant houses on both sides of the road. Shops selling fabrics, clothing pattern making, tailoring and sewing, digital printing, express logistics, etc. are densely packed and stretch for several kilometers. Thanks to more than ten years of development of the performance costume industry, Cao County has formed a sophisticated and complete market division of labor with small and medium-sized enterprises as units. "Cao County has a permanent population of more than 1.35 million. It is one of the most populous counties in Shandong. It was once the largest county in Shandong's labor export. More than ten years ago,…

It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…

On January 11, Alimama teamed up with Taobao to release women's spring and summer product trends in Guangzhou. Trends such as exquisite retro, new Chinese style, and millennium style have attracted attention. "Generation Z people have a large volume of transactions in women's clothing and are one of the main contributors to the growth of the industry." Taobao women's clothing style operation manager Erhan said that Taobao women's clothing has always paid attention to the style trend needs of young fashionable people and established this year. The overall operational link from discovering trends to incubating the consumer market. According to reports, niche cultures such as Hanfu, JK clothing, and Lolita will emerge from the industry in 2021, and related clothing consumption has supported a tens of billions of yuan market. It is expected that more clothing from niche circles will be discovered in 2022. According to the "2022 Spring and Summer Women's Clothing Industry Trends" shared by Alimama and Taobao, taking into account changes in attention inside and outside Taobao, changes in merchant supply, and user consumption demand trends, among the trends in women's clothing this spring and summer, Millennial cool girl style, outdoor holidays Eight major trends, including style,…

During the Qingming Festival that just passed, among the people going out for an outing, young people wearing Hanfu could always be seen, becoming a scene in the spring. At the beginning of the New Year in 2024, the horse-faced skirt, as the "Year of the Dragon jersey", put Hanfu in Caoxian County, Shandong Province on the hot search list. In recent years, Cao County, located in southwest Shandong, has vigorously developed the Hanfu industry and has now formed a complete industrial chain. Sales account for half of the national Hanfu market. In 2023, Hanfu sales reached 7.215 billion yuan. Why can Cao County, which has "mediocre" resource endowments, become so popular with its Hanfu? The old path of the Yellow River is blowing the "Hanfu style" Cao County has a total population of 1.75 million, making it the most populous county in Shandong. For a long time, Cao County, which is located on the old course of the Yellow River, has been labeled as an "economic lowland", "poor county" and "major labor export county". It is popular in the local area to describe Caoxian County as "three excesses" - there are many bachelors, many elderly people, and many left-behind…

Cao County in Heze, Shandong Province, is located at the junction of the four provinces of Shandong, Suzhou, Henan and Anhui. Last year, Caoxian Hanfu’s online sales reached 7.215 billion yuan, accounting for 40% of the country’s market share. Netizens jokingly called Caoxian the “center of the universe.” Behind the Hanfu industry, what are the secrets to getting rich in Cao County? What are the combined forces behind the popularity of “the first dress in spring”? Search volume for Hanfu has skyrocketed since January this year The horse-faced skirt has become the most popular item in the Hanfu category In an e-commerce live broadcast room, two anchors skillfully introduced the store's horse-faced skirts. Since January this year, the number of searches for Hanfu has skyrocketed. Among them, the horse-faced skirt has become the most popular item in the Hanfu category. A Hanfu manufacturer in Caoxian County saw business opportunities and launched dozens of horse-faced skirt suits with dragon elements during the Spring Festival. In just two months, sales exceeded 30,000 sets. Yao Chixing, the general manager of the company, was initially worried about not being able to sell the product. Once the product went online, her concern became "overselling." "With…

Haining has another label outside the Fur City. When did horse-faced skirts become popular? Different people will give different answers. In the memory of Zhang Jun, a Hanfu enthusiast, she got into horse-faced skirts in 2019. That year, she bought many horse-faced skirts of various colors. "The shipping places are Zhengzhou, Hangzhou, Guangzhou, Shenzhen, Wuhan...all over the country." She read out the place names while looking for orders, but among the many orders for horse-faced skirts, none of them came from In Cao County, Shandong Province. On today's social media, horse-faced skirts and Caoxian County are closely bound together. The latter is like the "capital of horse-faced skirts", but in fact, Caoxian County has only begun mass production of horse-faced skirts in recent years. Qi Yue, a Hanfu enthusiast, believes that in the Hanfu circle, horse-faced skirts have long been popular, and they were most popular about four years ago. Four years ago, entrepreneur Xu Haoming opened a Hanfu store in Caoxian County. At that time, Hanfu was still a relatively niche business, and no one cared about horse-faced skirts, and he did not make any money from it. Xu Haoming told Hedgehog Commune: "The turning point for the horse-faced…

The horse-faced skirt is a traditional costume in ancient China. It is named after the "horse-faced" defensive building on the ancient city wall. In the past two years, Hanfu has continued to enter the public eye. Among them, the horse-faced skirt has become the "New Year's shirt" for young people with its simple and versatile style. During the Spring Festival this year, horse-faced skirts have become the "New Year shirt" for many people. Many young people will wear horse-faced skirts when visiting temple fairs, lantern viewing parties, and even visiting relatives and friends. With the popularity of Hanfu culture in China, sales of Hanfu, represented by horse-faced skirts, have surged on e-commerce platforms, and they have frequently appeared at major Spring Festival galas. This "most dazzling Chinese style" is not accidental For most consumers, the first time they got to know horse-faced skirts was the "plagiarism of horse-faced skirts" incident by an international brand in July 2022. On the streets abroad, many Chinese and international students wore Hanfu and held placards to protest, calling on the international brand to "plagiarize horse-faced skirts". Brands stop cultural appropriation. After this incident, horse-faced skirts began to appear in the public eye. From international…

The horse-faced skirt is the most popular ancient costume this year. In the first two months of this year, sales of horse-faced skirts in Cao County, Heze, were close to 550 million yuan. On March 26, a reporter saw at a horse-faced skirt manufacturer in Wenzhuang Village, Yandianlou Town, Cao County, that more than a dozen workers were busy making horse-faced skirts in preparation for the upcoming sales peak. April will usher in another sales peak for horse-faced skirts This company, Cao County Jiang Yishan Clothing Co., Ltd., started selling horse-faced skirts in July last year. The person in charge of the company, Zhao Ru, watched as the average daily sales of horse-faced skirts increased from twenty to thirty orders to over 100% within two months. Thousands of orders. In Zhao Ru's view, the surge in sales is not only due to the cost-effectiveness of the product itself, but also to the fact that he provides consumers with a better service experience as much as possible, such as using SF Express to deliver goods to their doorsteps. In the past month, Zhao Ru has just added a new production workshop in Wenzhuang Village, Yandianlou Town. "As long as the demand…