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Domestic Hanfu brands are experiencing a comprehensive boom
In recent times, whether it is in the field of clothing, mobile phones, or automobiles, domestic products and national fashion are the words that attract the most attention and discussion. Especially for young people, foreign big brands are no longer the first choice when shopping, and domestic products can be seen everywhere in food, clothing, housing and transportation. For example, when it comes to "wear", Generation Z is no longer obsessed with big foreign brands, but prefers domestic brands and Chinese traditional clothing. Especially with the recent popularity of "Menghualu", young people have once again set off a trend of Chinese-style women's clothing. Data shows that after the premiere of "Meng Hua Lu", the sales of Chinese-style women's clothing on Vip.com increased by 54% within a month. Young people have purchased the same "fairy women's clothing" as Meng Hua Lu on Vip.com. ", and the photos were shared on major online platforms such as Bilibili, Xiaohongshu, Weibo, etc., and the discussion of Chinese-style women's clothing has been increasing steadily. Since May, sales of cheongsam on Vipshop have even surged more than nine times. The Japanese media "Mainichi Shimbun" even lamented, saying that "Chinese local brands are very popular among Generation…- 0
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The trend of wearing traditional Chinese-style Hanfu outfits is on fire
National trendy outfits are all the rage. I used to think that national fashion elements would be very retro and difficult to control. I never thought that national style could be so modern and trendy. Integrating national style elements into fashionable items has formed a new trend. This kind of outfit is also called "national trend" outfit by us. Retro elements have been retained, and the styles of clothing have also been optimized. This collision of modern trends and retro elegance is so wearable, let’s enjoy it together! The traditional cheongsam is quite satisfactory, while the Chinese-style cheongsam retains the original retro elements while also making appropriate improvements in details. Different from conventional retro embroidery elements, the Chinese-style cheongsam will choose some three-dimensional jacquard designs or solid-color fabrics, making it more fashionable and casual in style. The buckles and stand-up collar of the traditional cheongsam are retained, and the original shape of the cheongsam is maintained, but the details have been improved. The sweet flesh-covering puff sleeves and the slightly flared A-shaped hem abandon the overly charming and charming style of traditional cheongsam and become more fashionable for daily use. Bold design elements make the style of cheongsam more outstanding.…- 0
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The popularity of Hanfu outfits is ignited by the drama 'Dream of Splendor'
If we talk about the most popular dramas in recent times, "Menghualu" can definitely be ranked at the top of the list. As we all know, this drama stars two great-looking actors and is the first TV drama of the fairy sister Liu Yifei as an adult. Such popularity is naturally expected. However, in addition to Liu Yifei and Chen Xiao, there are many things in this drama that have aroused the enthusiasm of netizens. For example, as a costume drama, the scene layout in the drama is very brilliant. Therefore, as soon as the drama was aired, the popularity of the "Xiangyang Tangcheng Film and Television Base" where it was filmed increased by 75% in Mafengwo Station, and many drama fans put it on their agenda to check out "Pan'er Same Style". In addition, since the protagonist in the play runs a teahouse, snacks made by Sun Sanniang often appear. Among them, a traditional pastry that frequently appears has attracted the attention of foodies, and what follows is the traditional cake on the e-commerce platform. Sales of fruit have greatly increased. Of course, from the perspective of female fans, the most attractive thing about this show is the costumes…- 0
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Guide to Wearing Traditional Chinese-style Hanfu
Check out Mao Xiaotong’s new look We have prepared a guide to dressing in Chinese style Just after the Dragon Boat Festival holiday, Mao Xiaotong's CCTV Dragon Boat Festival Gala backless dress became popular. The aqua green Chinese style sleeveless flowing embroidered dress looked like something from an ancient painting. This set of national style dress is jointly created by China International Fashion and NetEase Fashion·Fantasy Westward Journey, and the three-inch Shengjing·Zhang Yan [Tiandu Jingmeng] SS23 China International Fashion Week show release series. China International Fashion Week, as an international fashion platform that has always insisted on leading "Chinese aesthetics" for many years, designers inspire creative inspiration from an international perspective and dream of linking up with fashion trends. In this article, we have prepared a guide to wearing Chinese style, so hurry up and collect it! Three inches of Shengjing Brand introduction Sancun Shengjing was founded by Zhang Yan, "Intangible Cultural Heritage Chinese Style Propagator" and "Trendy Chinese Style Designer of the Year" at the Sina Style Awards. Designers innovate Chinese tailoring methods, use Chinese stories as the core of design, and spread Chinese beauty with trendy attitudes and silhouettes. Celebrity recommendations Chen Yuqi/Liu Yu same style Chen Yuqi…- 0
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From Niche Hobby to Mainstream Trend: The Rise of Hanfu
Wearing a horse-faced skirt to attend the graduation ceremony, wearing Hanfu while walking in the cherry blossom forest, and matching an embroidered mandarin jacket with a white T-shirt—casual with a touch of elegance, has become the daily wear of many young people. The new Chinese style is on the rise, and horse-faced skirts have taken the lead this year and become girls’ New Year uniforms. With embroidery, buttons and brocade, ancient styles and modern styles are seamlessly connected. It seems that not long ago, we were discussing "how to inherit and protect traditional culture." In the blink of an eye, the new Chinese style swept over like a whirlwind, becoming popular all the way out of the circle. From a niche hobby to a mass trend. Why is New Chinese Style so popular? Can this "tremendous traffic" continue? Amid the heat, we also need to think calmly: What is the competitiveness of New Chinese Style’s sustainable development? How can new Chinese style go abroad and become a new highlight of global fashion? Good-looking and practical, enters the public's wardrobe Ingenious thoughts become "patterns", and flowers "decoration" are renovated. On the stage of the 2024 CCTV Spring Festival Gala, the traditional…- 0
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What Does the Explosive Sales of Hanfu Horse-Face Skirts Signify
This Chinese New Year holiday, horse-faced skirts with unique Chinese characteristics are selling out. According to media reports, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Horse-faced skirt is a kind of traditional Chinese clothing. It has unique design, smooth lines, beautiful shape, and various styles. It is suitable for people of different occasions and age groups. Horse-faced skirts can be grand or everyday. Because of its versatility and strong traditional cultural charm, it is welcomed by consumers. Many people choose to wear horse-faced skirts to confidently and calmly express their love for traditional culture during festivals. This year, more and more people are choosing Chinese-style clothing as their New Year’s clothing option. The bright "Chinese red" and eye-catching "dragon elements" on the clothes fill the atmosphere of the Lunar Year of the Dragon. Whether in popular scenic spots or on the streets of temple fairs and lantern festivals, people can see young people wearing horse-faced skirts taking photos…- 0
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Why is the Hanfu horse-face skirt so popular
What once again brought Hanfu "out of the circle" was the horse-faced skirt, known as the "New Year's jersey", which triggered a new round of traditional clothing craze. In this national trend, the industrial chain of the Pearl River Delta has played an important supporting role. More people are falling in love with Hanfu On Yunpu 4th Road in Huangpu District, Guangzhou, during morning and evening commutes, you can often see a figure wearing Hanfu and carrying a briefcase. She is Xia Siqi, a Hanfu enthusiast. Half an hour before going out, Xia Siqi first tied up her hair with a hairpin, selected the best one today from more than a dozen tops from different dynasties and styles such as Tang, Song, Ming, etc., put it on the most matching horse-faced skirt, and finally put it on Walking on the clouds or walking on the head. She said that the slowest thing was doing her hair, and the fastest thing was choosing a horse-faced skirt. As long as the patterns and patterns are good-looking, she can wear them with a sense of sophistication. She only bought 5 horse-face skirts, which is enough to rotate them every day. There are many…- 0
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The popularity of the Chinese Hanfu horse-face skirt is unparalleled
Spring has arrived and the temperature is gradually rising. This season, many beauty-loving women have chosen "new Chinese" style clothing such as horse-faced skirts as their new clothes for the spring. JD.com data shows that since the live broadcast of the Year of the Dragon Spring Festival Gala, the transaction volume of "new Chinese-style" clothing has increased by 215% year-on-year, and the transaction volume of Hanfu category has increased by 325% year-on-year. This year's "Government Work Report" proposed that cultivating domestic products should be one of the important ways to promote consumption. Now is the peak season for spring clothing. Can "New Chinese Style" continue this wave of popularity and open up a larger market?&x-expires=1713057723&x-signature=YioRRQ0PnywfwNuhN4bmcnEwklY%3D "> Cartography/He Zhaoxia National trend "top trend" empowers new consumption With blue bricks, gray tiles and granite paths, on Duzheng Street, which is rich in history and culture, there is the Xinghanting Hanfu Experience Center, where the horse-faced skirt is the most popular item at the moment. "Wearing a horse-faced skirt and walking through the ancient alleys, it seems that you can better feel the charm of the ancient city under the Tianxin Pavilion city wall and the tranquil atmosphere of the city." said Guo…- 0
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Why is the Hanfu horse-face skirt gaining attention and shining brightly again
Chinese traditional culture has a long history, is extensive and profound. Excellent traditional culture can inject new creativity and inspiration into the clothing and fashion industry, and integrate more excellent traditional clothing culture into clothing design. This not only enhances the cultural value of the product, but also satisfies consumers’ needs for uniqueness and differentiation. At the moment, the Caoxian horse-faced skirt, which is popular all over the Internet, is the best example of designers integrating traditional Chinese "oriental aesthetics" into modern elements and aesthetic needs, thus giving new vitality to traditional Chinese clothing. On March 19, Heze Newspaper’s all-media reporters interviewed Hanfu enthusiasts and relevant scholars and listened to their stories about the fashionable charm of horse-faced skirts. Behind the “popularity” of traditional clothing is national self-confidence and cultural self-confidence Oriental beauty emphasizes harmony, balance and artistic conception, focusing on the harmony and unity of clothing, nature and the human body. The patterns, colors, lines and other elements in traditional clothing contain profound cultural connotations and artistic values. With the changes of the times, traditional costumes have gradually faded out of people's daily lives, being shelved or used only as decoration for specific occasions. Until November 22, 2003, a…- 0
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Wearing the Hanfu horse-face skirt, traveling 600 years back in time
Chen Sui, a 2023 graduate of Qilu Medical College of Shandong University, still remembers that at the graduation ceremony in June of that year, she attended the graduation ceremony wearing silk flowers on her head and a horse-faced skirt. Her bun was draped over her shoulders and she matched her bachelor's uniform, which attracted a large number of onlookers and compliments. . During the Spring Festival of the Year of the Dragon, she once again wore the "top trend" horse-faced dress. Nowadays, horse-faced skirts are everywhere whether on commuting buses, subways, or in the fashion capital of Paris, France. Shandong’s collection of Ming Dynasty costumes is one of the best in the country. Not only is it large in quantity and good in quality, it also enjoys a high reputation in the industry. The “Culture of Clothes – Ming Dynasty Costume Culture Exhibition” is a top-notch costume feast. The popularity of Ming Dynasty costumes further activated the traditional aesthetic genes in the hearts of the public and awakened the public's attention to traditional Chinese culture. Behind this are the outstanding achievements of cultural "two creations". The popularity brought by a top clothing exhibition It has been three years since the…- 0
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The Hanfu horse-face skirt representing Chinese-style dressing
Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly grasp the "new Chinese style" OOTD Three points to introduce you to The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup To be at the forefront of Ming Dynasty fashion, you must rely on it! In the middle and late Ming Dynasty, the Confucius Mansion, a wealthy family A woman is preparing to go out for fun Worrying about what to wear When she looked into the closet I was immediately attracted by this blue woven gold satin skirt ①The dress with outstanding temperament of "Ms. Daughter of the Ming Dynasty" Let’s take a rough look at the whole thing first Pink gauze skirt waist, green silk lace lace Blue satin skirt material and gorgeous patterns Combining wealth, elegance and luxury Wear it and you will look like a perfect daughter of the Ming Dynasty ②The "Krypton Gold King" skirt with patterns all over Take a closer look at the details The skirt is decorated with various makeup patterns The upper part is woven with golden branches…- 0
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What are the pleats of the Hanfu horse-face skirt
Recently, "new Chinese style outfits" have become popular Ming Dynasty horse-faced skirt, mix and match with other items Let you quickly master the "new Chinese style" Launched by CCTV News and museums across the country Cultural museum popular science product "Cultural Museum Calendar" Today, let’s take a look The "benchmark" of the horse-faced skirt handed down from the Ming Dynasty Blue woven four-season floral satin skirt with gold makeup What do the patterns on the horse-faced skirt mean? How beautiful can a horse-faced skirt be? "Super eye-catching" popular science understandingOnce What is a horse-faced skirt? It became popular more than 600 years ago It is one of the main skirt styles for women in ancient China In the Song Dynasty, the horse-faced skirt had begun to take shape △Drawing of horse-faced skirt Horse-faced skirts in the Ming Dynasty were often decorated with skirts (lán) (The bottom of the skirt and the knees are decorated with wide edges with various patterns, called "襕") The patterns are diverse and have rich meanings Animal patterns such as dragons and phoenix Symbolizing good luck and good marriage Plant patterns Peonies represent wealth and chrysanthemums represent longevity △Ming dynasty red dark satin embroidered cloud…- 0
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The booming sales of Hanfu horse-face skirts signify what
This Chinese New Year holiday, horse-faced skirts with unique Chinese characteristics are selling out. According to media reports, Caoxian County, Shandong Province is one of the production and sales bases of Hanfu in my country, with annual sales of Hanfu exceeding 7 billion yuan. This year, the sales of Year of the Dragon New Year clothes, mainly horse-faced skirts, in Caoxian County have exceeded 300 million yuan. Horse-faced skirt is a kind of traditional Chinese clothing. It has unique design, smooth lines, beautiful shape, and various styles. It is suitable for people of different occasions and age groups. Horse-faced skirts can be grand or everyday. Because of its versatility and strong traditional cultural charm, it is welcomed by consumers. Many people choose to wear horse-faced skirts to confidently and calmly express their love for traditional culture during festivals. This year, more and more people are choosing Chinese-style clothing as their New Year’s clothing option. The bright "Chinese red" and eye-catching "dragon elements" on the clothes fill the atmosphere of the Lunar Year of the Dragon. Whether in popular scenic spots or on the streets of temple fairs and lantern festivals, people can see young people wearing horse-faced skirts taking photos…- 0
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The Hanfu horse-face skirt takes the spotlight at the celebrity night
Behind him was the gorgeous "little lotus" in bloom. Wang Youyou, a post-90s girl wearing a horse-faced skirt, walked onto the red carpet under the glittering stars. Wang Youyou On March 20, Taobao Fashion New Power Week held the first "Celebrity Night" fashion ceremony. More than a hundred Taobao celebrities attended in costumes and staged a red carpet show. At the scene, celebrities dressed in "new national fashion" appeared, with buttons, embroidery, beading, placket, ink blending, jacquard fabrics and other elements. Many people felt the timeless charm of traditional clothing for the first time. . It is reported that this "Celebrity Night" attracted nearly 3 million people to watch online. Netizens from all over the country lamented, "New Chinese style outfits have once again become popular" and "Falling in love with new Chinese style again and again." "Bringing new Chinese style life to the world." Made a zipper on the back of the cheongsam, turned the original functional buckles into decorations, and made the wide cuffs of traditional clothing smaller... In order to promote "Chinese style dressing" into daily life, new Chinese celebrity Wang Youyou and his Taobao store Yingci "break first and then build up", bringing a "new look"…- 0
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Tang Dynasty women preferred Hanfu Qi Xiong Ruqun for what reason
Women in the Tang Dynasty really knew how to dress. They emphasize different styles and outfit combinations. Tops include jackets with small sleeves, shirts with wide sleeves, and a variety of skirts. The most eye-catching was the "half-sleeve" dress, the sexiest women's clothing of the time. Half-sleeves, in layman's terms, are an ancient short-sleeved shirt, also called half-sleeves. It evolved from the "half-sleeve" style of the Han and Wei dynasties and was a breakthrough in clothing at that time. Its shape is double-breasted, with sleeves that do not cover the elbows and are waist-length. If worn with a skirt, it is called a "half-sleeve skirt." Even more groundbreaking than half-sleeves is the "topless" skirt, a fashion that boldly reforms the neckline. It changes the traditional openings of round collar, square collar, oblique collar, straight collar and sweetheart collar, increases the size of the opening, and cuts it into a "topless collar". As early as the early Tang Dynasty, people had begun to wear "topless" skirts. When Li Zhi (Tang Gaozong) became emperor, this fashion became more popular. After all, women dress too revealingly, which conflicts with traditional aesthetics. For this reason, Li Zhi ordered that clothes must be modest, which…- 0
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Hanfu's clothing systems include Deep Garment, Robe, and Ruqun
According to the "Book of the Later Han·Yufu System", it is recorded that Hanfu "began from the Yellow Emperor and was prepared by Yao and Shun". The so-called "clothing system, deep clothing system, robe system and underskirt system" actually refers to the four basic forms of Hanfu. According to In our current terms, there are four basic styles of Hanfu. 1. Clothing "Yi Xici Xia" records: "The Yellow Emperor, Yao, and Shun hung down their clothes and ruled the world, taking over the universe." The garment system is the oldest and most basic form in the Hanfu system, consisting of the upper garment and the lower garment. The tops are mostly cross-collared or straight-collared, usually reaching the waist or slightly longer, while the lower garments are similar to skirts, loose and long to the ground. This shape was very popular before the Han Dynasty and was the main style of daily wear by the ancients. The development of clothing is closely related to the form of trousers at that time. Before the appearance of underwear, it had a very important function: covering people's private parts. The trousers in the pre-Qin period were similar to our current crotchless trousers. There was…- 0
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The progress of Hanfu from revival to everyday wear
01. The “Hanfu” of the old days is now fresh Recently, Hanfu Chinese style brand "Shisanyu", led by Zhengxingu and Bilibili, with participation from Bubble Mart, completed a Series A financing of over 100 million yuan, bringing Hanfu, a niche track, into the capital market view. Public information shows that Hangzhou Dazai Culture Co., Ltd., to which Shisanyu belongs, was established less than three years ago. Its main products are original Hanfu, national style clothing, etc. "Hanfu" means Han Chinese clothing and is a concept of Chinese dynasty clothing or a general term for ancient Chinese clothing (from Wikipedia). This term can be traced back to the "Book of Han Dynasty" "Several greetings, happy Han clothes system". Academically speaking, there is no precise definition of "Hanfu". Professor Yuan Qi from the Beijing Institute of Fashion Technology pointed out that the concept of Hanfu is not certain and is not a certain form of clothing from a certain dynasty. It is hard to imagine that although our country has a huge Han population, "Hanfu" was still an extremely niche cultural circle more than ten years ago. At that time, a group of Internet users who wanted to "revitalize Chinese culture" gathered…- 0
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Four Tang Dynasty Hanfu Sets Showcase the Magnificence of the Golden Age
Many of the Hanfu we see now are designed with our modern aesthetics in both patterns and colors, so they have a very strong modern flavor. If you pay attention to "restored" Hanfu, you will find that the aesthetic level of the ancients was also very high. Today we will take Hanfu made in the Tang Dynasty as an example. We will appreciate several sets of restored Hanfu with dignified and elegant colors to show you the atmosphere of the prosperous Tang Dynasty. 1. Green restored Hanfu Pairing: "Round-neck half-arm top + torn skirt" Main color: green Style: Graceful Tang style Nowadays, when we buy Hanfu, we often choose some styles with heavy embroidery. Many people think that Hanfu with heavy embroidery is more gorgeous and grand. However, in ancient times, there were very few embroideries on Hanfu. Most of them were solid colors or printed styles, such as this This kind of restored flower pattern is not as gorgeous as embroidery, but it has a bit of classical charm. This is a set of crew-neck shirts and torn skirts. The overall color is green. Four different depths of green are staggered throughout the outfit, which looks very fresh and…- 0
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The Evolution of Chinese Traditional Clothing Aesthetics Through Hanfu
When it comes to Chinese classical style clothing aesthetics, cheongsam and Tang suit have long been deeply rooted in the hearts of the people, but the public knows very little about Hanfu. From confusion about the concept of "Hanfu" to the name of the structure of Hanfu, there is a lack of understanding, not to mention the behind-the-scenes cultural connotation. The so-called "Hanfu" does not refer to the costumes of the Han Dynasty, but the traditional costumes of the Han nation, also known as Han clothes, Han costumes and Chinese costumes. The predecessor of the Han Dynasty was the Huaxia ethnic group. The entire traditional costumes of the Han ethnic group can be traced back to the Zhou Dynasty. They developed through the Qin Dynasty and gradually matured in the Han Dynasty. Cai Yong said in "Doctrine": "The emperor always obeys, and the Han obeys Qin." At the beginning of the new year, Chengdu Tianfu Ancient Town officially opened the "National Style Year" with thousands of people parading in Hanfu - wearing Chinese clothes, visiting the ancient town, touring the Bamboo Sea, and appreciating the national trend. Until a few years ago, wearing Hanfu for travel or gatherings was almost…- 0
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Tang: Graceful & Elegant Hanfu. Ming: Gentle & Generous Hanfu. Your preference?
The term "Hanfu" was first seen in the "Book of Han": "Later, when people came to pay homage, they enjoyed the Han clothing system." In ancient times, the traditional clothing of the Hu people was called "Hu clothing", while the traditional clothing of the Han people was called "Han clothing". Later, with the continuous development of the historical process, "Hanfu" was gradually regarded as a unique cultural symbol of the Han people. It is not only a traditional costume in ancient my country, but compared with the history of Japanese kimono, Hanfu has a longer history and can better highlight the style of China as a land of etiquette. Of course, they are both Hanfu, but there are still big differences between different dynasties. Today, Coco will take everyone to experience the charm of Hanfu in different dynasties. 1. A brief introduction to the historical development of Hanfu According to historical inferences, Hanfu should have first appeared in the Yin and Shang Dynasties. After the Yin and Shang Dynasties, the crown clothing system was initially established, and during the Western Zhou Dynasty, the clothing system gradually took shape. In the late Zhou Dynasty, due to the rapid political and economic…- 0
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Traveling in Hanfu
During the trip that just ended, Liu Mengting wore a Ming Dynasty horse-faced skirt and put on AR guide glasses to watch the Mawangdui exhibition at the Hunan Museum, completing a visit that felt like a science fiction time travel. In recent years, wearing traditional clothes to visit scenic spots has become a trend among young people. During the Spring Festival of the Year of the Dragon that just passed, Suzhou, Jiangsu Province held a free subway event for about a week wearing traditional Chinese clothing. Horse-faced skirts became the "New Year's uniform" for more and more people; young girls wore Hanfu to Disneyland. Check in and call it "the most suitable princess dress for Chinese babies' physiques"; the streets of Quanzhou, Fujian are crowded with tourists dressed in the shape of Cunpu girls. This costume, which started in the Eastern Jin Dynasty and flourished in the Ming and Qing Dynasties, has a unique flavor when wearing it when visiting the ancient city. The "national trend" is strong on the road to travel. Why are traditional Chinese clothing so popular? Traditional clothing takes to the streets and is no longer "at the bottom of the box" Zhao Xi, 27, has…- 0
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Hanfu: Living Culture
"The sleeves of Yueluo shirt welcome the spring breeze, and the belt of the jade-carved unicorn is red." The high crown and ring, the complimentary clothes and the wide belt, and the fluttering sleeves of Hanfu carry the thousands of years of Chinese civilization and are the status symbols of the descendants of the Yan and Huang Dynasties. From the time when the Yellow Emperor hung down his clothes and ruled the world in ancient times, until the end of the Ming Dynasty and the beginning of the Qing Dynasty when he shaved his hair and changed clothes, Hanfu has always been the main attire of people. In recent years, a wave of "Hanfu revival" has swept across the land of China, and young girls wearing colorful clothes can often be seen in the streets and alleys. So, is it really necessary to revive Hanfu, which has been absent from the history of Chinese people’s clothing changes for more than four hundred years? Is wearing Hanfu on the streets a reflection of cultural connotation? Why is Hanfu so beautiful but not popular in China? The evolution history of Hanfu "Because of the great etiquette, it is called Xia; because of…- 0
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