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A Hanfu clothing brand that has sold over a hundred million yuan worth of merchandise
It is said that "domestic products are on the rise." Do you know which are the best-selling domestic clothing brands now? Which domestic clothing brand is better? Short video live streaming platforms may be the first places to reflect changes in popularity. Users who often watch live broadcasts of goods delivery may find that brands that have transformed from traditional channels, such as PEACEBIRD Women's Wear and Li Ning, have a very high visibility rate and conduct "marathon live broadcasts" almost every day. In addition, some Internet celebrity brands whose names you may have heard are also working hard to build their reputation through live broadcast platforms. In order to allow brand owners and industry professionals to more intuitively appreciate the popularity of domestic clothing brands on the delivery platform, CBNData specially launched the "Domestic Clothing Douyin Delivery List" to take stock of the delivery performance of domestic apparel in March. Who is the “King of Domestic Clothing”? Judging from the rankings, Peacebird, which has moved its men's and women's clothing lines online and promoted them aggressively, is the undoubted "King of Domestic Clothing" on Douyin, with sales reaching 130 million yuan in March. Lola Password, ranked second, is a…- 0
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The rise of Chinese-style Hanfu brands
On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,…- 0
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What kind of Hanfu did people wear during the Song Dynasty
Clothing is a material expression of the culture of the times. As two adjacent dynasties, the Tang and Song dynasties had very different clothing styles. The humanities and arts developed under the political background of "emphasis on literature and suppression of martial arts" had a very important impact on the changes in clothing. The clothing in the Song Dynasty had a very obvious trend of simplicity, pragmatism, elegance and advocating nature. 褙子: It is the most distinctive costume of the Song Dynasty. It is usually worn in the living room. We can see it in Zhifu. It is developed from the previous half-arm and mid-single forms. The trousers are not only suitable for women to wear. With the continuous evolution and development, they have become a kind of clothing that can be worn by both men and women, regardless of high or low, regardless of culture and martial arts, and by both the government and the public. "History of the Song Dynasty·Yu Fu Zhi" says: Huachai Zhaiyi is a formal dress, and the back is for daily wear." Queens and ladies also wear it in informal occasions. Reason for recommendation: comfortable and decent, the most cost-effective item. Skirt: Skirts in…- 0
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Why is it said that Ming-style Hanfu is more expensive than Ruqun
As a traditional costume of the Han nationality, Hanfu has attracted more and more attention with the revival of traditional culture in recent years, and it once became popular. In recent years, when we go out for outings, we can always see fairies among the green leaves. Many fairies have put on beautiful Hanfu. However, people know very little about Hanfu, and they do not understand the concept of "Hanfu" itself. They also lack understanding of the name of the structure of Hanfu, let alone the cultural connotation behind it. Although we are not familiar with the origin of Hanfu, it does not prevent us from understanding the "beauty" of Hanfu. In fact, the development of Hanfu is inseparable from the second dimension. Most of the Hanfu craze we have today is worn by young people in their teens and twenties. They are all trying to catch up with fashion and regard it as an aesthetic trend to pursue. , however, Hanfu is not a simple costume. Hanfu is naturally different from the dresses we wear now. As Hanfu has developed over thousands of years, its design, tailoring, and pattern making have been improved. We will not introduce it here.…- 0
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All about Hanfu
Nowadays, this style of Hanfu is probably what you see most on the market Chest-length underskirt: double-breasted undershirt + one-piece pleated skirt 1. Concept This is called "Ru skirt". In fact, "Ru" and "skirt" refer to two things. The former refers to the top, and the latter refers to the skirt. Nowadays, it is generally believed that clothes that need to be tucked into the waist of the skirt are called "ru", and those that are made longer and cover the waist of the skirt are called "coats". In fact, these two styles of dresses belong to the skirt system. Long coat + horse face skirt In the early Han Dynasty, the upper garments were collectively called "Ru". After the Wei and Jin Dynasties, the "Ru" was subdivided into "coats" and "shirts" according to the number of layers of clothing. The "coat" is multi-layered, and the inner layer is slightly smaller than the outer layer. It can be used to keep warm and prevent wear. It is called "hanging lining", just like the "lining" of modern clothing. The "shirt" is single layer. The lady wearing a long gown in "The Picture of a Lady with Hairpins" 2. Shape Today we…- 0
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People in the Song Dynasty wore Hanfu
Clothing is a material expression of the culture of the times. As two adjacent dynasties, the Tang and Song dynasties had very different clothing styles. The humanities and arts developed under the political background of "emphasis on literature and suppression of martial arts" had a very important impact on the changes in clothing. The clothing in the Song Dynasty had a very obvious trend of simplicity, pragmatism, elegance and advocating nature. Today we will take stock of some classic styles of Song Dynasty clothing. Song Dynasty women's clothing 褙子: It is the most distinctive costume of the Song Dynasty. It is usually worn in the living room. We can see it in Zhifu. It is developed from the previous half-arm and mid-single forms. It is also said that kuzi developed from the attire of maids. The important basis for this statement is that this kind of clothing has the function of "convenient and beneficial to the body". The style of the turban is characterized by the length of the garment reaching below the knees or directly to the feet, and the left and right armpits are sewn together with fabric at the front and back, making it flexible and not…- 0
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Tang Dynasty women preferred Hanfu Qi Xiong Ruqun for what reason
Women in the Tang Dynasty really knew how to dress. They emphasize different styles and outfit combinations. Tops include jackets with small sleeves, shirts with wide sleeves, and a variety of skirts. The most eye-catching was the "half-sleeve" dress, the sexiest women's clothing of the time. Half-sleeves, in layman's terms, are an ancient short-sleeved shirt, also called half-sleeves. It evolved from the "half-sleeve" style of the Han and Wei dynasties and was a breakthrough in clothing at that time. Its shape is double-breasted, with sleeves that do not cover the elbows and are waist-length. If worn with a skirt, it is called a "half-sleeve skirt." Even more groundbreaking than half-sleeves is the "topless" skirt, a fashion that boldly reforms the neckline. It changes the traditional openings of round collar, square collar, oblique collar, straight collar and sweetheart collar, increases the size of the opening, and cuts it into a "topless collar". As early as the early Tang Dynasty, people had begun to wear "topless" skirts. When Li Zhi (Tang Gaozong) became emperor, this fashion became more popular. After all, women dress too revealingly, which conflicts with traditional aesthetics. For this reason, Li Zhi ordered that clothes must be modest, which…- 0
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Understanding Song Dynasty Aesthetics Through Hanfu
If the Han clothing in the Wei and Jin Dynasties is chic and elegant, and the Han clothing in the Tang Dynasty is bright and luxurious, then the Han clothing in the Song Dynasty is casual and casual. This is also related to the social background of the time, whether it is the restraint and implicitness advocated by the culture in the prosperous times, or the convenience of wearing in the chaotic times. , in the changes, Hanfu made in the Song Dynasty has carried more simple beauty that modern people love. This is exactly the case. Even if you wear a complete set of Hanfu made in the Song Dynasty and walk on the street, it will not be too ostentatious. Today, let’s take a look at how beautiful the replica version of Hanfu in the Song Dynasty is that has fascinated countless people! Look1: Airplane sleeves over shirt + crotch, pants Since they are restoration models, these Hanfu suits are very much in keeping with the style of that time. The clothing in the Song Dynasty had long since abandoned the gaudiness of the Tang Dynasty. Although it retained some of its charm, it was basically elegant, just…- 0
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Introduction to Hanfu Styles
[Quju] is a style of Hanfu. In ancient times, there were twelve pieces of deep clothing, all with the broad head at the bottom and the narrow head at the top, commonly known as gussets. The ones that follow the gussets and hook the sides are called "curved gussets". Quju [Quju deep clothing] is a kind of Hanfu deep clothing, which was a common dress in the Qin and Han Dynasties. Shenyi can be divided into straight and curved trains according to whether the train is wrapped around the skirt or not. The skirt of the deep-curved garment is extended at the back, and the lengthened skirt forms a triangle, which passes through the back and then wraps around the front. A large belt is then tied around the waist to cover the ends of the triangular pleat. Dark clothes with curved trains were more popular from the pre-Qin to Han dynasties when the hakama was not invented. Can be worn by both men and women. Quju has been retained as women's clothing for a relatively long time. From the end of the Eastern Han Dynasty to the Wei and Jin Dynasties, women's deep attire declined, the rut skirt began…- 0
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Stunning Hanfu is a Beautiful Memory of the Present Day
The moment I woke up in the morning, listening to the sound of reading aloud in the kindergarten opposite, and seeing the light passing through the window and scattering on the windowsill, I suddenly felt a sense of happiness in my heart. A morning filled with poetry came like this. Some people pursue happiness all their lives, but never feel happiness; some people never pursue happiness deliberately, but taste happiness all the time. #向春新creation contest# In fact, in the final analysis, happiness is nothing more than the accumulation of beautiful things in life under the times. Walking among the mountains and rivers, listening to the gurgling streams, the singing of birds, a grain of sand, a flower, a cup of tea, coarse rice and cloth, there is beauty in everything. Clothes have always been the first priority in life, housing and transportation. And Hanfu, to me, is a kind of beauty. I was born with a dream of ancient style. Ever since I was a child, I have been envious of these fluttering Hanfu clothes. I think that one day in the future I will also wear a Hanfu, hold a sword in my hand and travel to the ends…- 0
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