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The rise of Chinese-style Hanfu brands
On April 22, Xinjiang La Chapelle Clothing Co., Ltd. (hereinafter referred to as "La Chapelle") officially entered the delisting period. From revenue exceeding 10 billion to A-share delisting, La Chapelle only experienced three years. The former women's clothing giant is no longer in glory, and its tens of billions of net worth has turned into nothing. Prior to this, on March 30, La Chapelle, which was double hit by the negative assets and debt crisis, received a notice of planned termination of listing from the Shanghai Stock Exchange. The subsequently disclosed 2021 financial report once again confirmed the company’s precarious status quo - 2021 full year Annual revenue dropped sharply by 76.36% year-on-year to less than 500 million yuan, with losses exceeding 800 million yuan. Total assets were 2.4 billion yuan, a decrease of 30.95% from 2020, or even less than one-third of 2019, and liabilities were as high as 4 billion yuan. La Chapelle stated in the performance report that even if the A-shares are delisted, it will not affect the company's normal operations. The company will still move forward, expand its business, and strive to achieve quantitative and qualitative transformation. However, in the extremely competitive women's fashion market,…- 0
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The Chengdu girl wore a Hanfu horse-face skirt for a park fashion show
Just after the Spring Festival holiday, on February 19, a group of nuns dressed in horse-faced skirts "catwalked" in Chengdu Wangjianglou Park. To the accompaniment of music, the group of them walked on the stage wearing red, dark blue and navy horse-faced skirts. According to reports, last autumn, maids also wore horse-faced skirts and took photos under the ginkgo trees in some parks and other places in Chengdu. Red Star News reporters learned that horse-faced skirts, as a type of Hanfu, have quietly "entered" the wardrobes of young people and even middle-aged and elderly people in recent years. During this year’s Spring Festival, topics such as #马面skirtJackie Chan’s New Year’s Spring Festival Outfit Hot Style#even #caoxian sold 300 million horse-faced skirts are still in short supply#and other topics became hot searches. According to big data from multiple e-commerce platforms, the search volume for Hanfu has skyrocketed since January this year. Among them, the horse-faced skirt has become the most popular item in the Hanfu category, with sales of many hot-selling items exceeding one million. Yuan. In Wenshufang, Chengdu, a Hanfu store's horse-faced skirt sales increased by 20 to 30% during the Spring Festival this year compared with last year, becoming…- 0
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Hanfu enthusiasts restore Tang Dynasty skirts
On April 4, the first day of the Tomb Sweeping Day holiday, ticket bookings for Chengdu scenic spots on the platform increased 2.5 times year-on-year, ranking among the top 10 popular cities. At Qinglong Lake in Chengdu, taking advantage of the beautiful spring scenery, more than 40 Hanfu enthusiasts put on Tang costumes, used grass as mats and skirts as tents, chanted poems, ate cold food, threw pots, played guzheng, flute and flute, and played Cuju , fly paper kites, swing on swings, restore the Tang Dynasty skirt banquet, and feel the romance and poetry of spring. More than that, national style and national style activities based on traditional culture are being carried out in Chengdu in various forms, such as participating in youth leagues, wearing horse-faced skirts, and watching Sichuan opera. National style and national style are becoming a new craze in cultural tourism consumption. A folk Sichuan opera troupe on Futong Street was packed to capacity. It featured Sichuan opera, fire-breathing and other traditional Sichuan opera activities. Tens of thousands of tickets were sold online. Foreign tourists dragged their suitcases and came to watch Sichuan opera. Tasting wine and eating, playing the piano and flute, playing Cuju and…- 0
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Hanfu welcomes its best spring
"Mo Chun, spring clothes are ready, five or six crowns, six or seven boys, bathing in Yi, dancing in the wind, chanting and returning." In the heart of Confucius' disciple Zeng Dian, the interest in life is this spring day Outing pictures. More than two thousand years later, people's enthusiasm for life remains the same as the ancients. In today's spring, putting on seasonal clothes, hanging out with friends, and going out are still the best ways for many young people to welcome the wonderful spring. In the pictures of spring outings in various places, Hanfu is particularly eye-catching: they are mostly designed based on the costumes of various ancient Chinese dynasties, showing a strong traditional charm; they have various shapes and styles, showing the splendidness of our country's traditional costume culture . More and more people are familiar with Hanfu, and more and more people are falling in love with wearing Hanfu. Why does Hanfu frequently go “out of the circle”? In the spring, reporters took questions to Hanfu enthusiasts, communicators and researchers, and explored with them the cultural stories behind the "Hanfu craze". A child wearing Hanfu plays in the Tang Furong Garden in Xi'an, Shaanxi Province. Published…- 0
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The young man sells Hanfu horse-face skirts that everyone can afford
The horse-faced skirt is the most popular ancient costume this year. In the first two months of this year, sales of horse-faced skirts in Cao County, Heze, were close to 550 million yuan. On March 26, a reporter saw at a horse-faced skirt manufacturer in Wenzhuang Village, Yandianlou Town, Cao County, that more than a dozen workers were busy making horse-faced skirts in preparation for the upcoming sales peak. April will usher in another sales peak for horse-faced skirts This company, Cao County Jiang Yishan Clothing Co., Ltd., started selling horse-faced skirts in July last year. The person in charge of the company, Zhao Ru, watched as the average daily sales of horse-faced skirts increased from twenty to thirty orders to over 100% within two months. Thousands of orders. In Zhao Ru's view, the surge in sales is not only due to the cost-effectiveness of the product itself, but also to the fact that he provides consumers with a better service experience as much as possible, such as using SF Express to deliver goods to their doorsteps. In the past month, Zhao Ru has just added a new production workshop in Wenzhuang Village, Yandianlou Town. "As long as the demand…- 0
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How was the clothing system established in the Han Dynasty
Women's clothing and accessories in the Han Dynasty are widely recorded in ancient documents and literary works. "Book of the Later Han·Yu Fu Zhi" elaborates on the content of the hierarchical system of women's clothing in the Han Dynasty. Nie Chongyi's "Three Rites" of the Song Dynasty conducted a textual research on women's clothing based on the Confucian classics "Zhou Rites", "Rituals" and "Book of Rites". The inheritance of previous costumes in the Han Dynasty is reflected in the "Han inherits the Qin system". The clothing system of the Han Dynasty was formally established in the period of Emperor Ming of the Eastern Han Dynasty. "Book of the Later Han·Yu Fu Zhi" contains detailed descriptions of the clothing and accessories worn by aristocratic women on different occasions. Aristocratic women wear a variety of clothing, while ordinary civilians wear relatively single styles of clothing due to economic constraints and official restrictions on clothing colors and materials. Under the rule of Huang-Lao thought in the early Han Dynasty, the binding effect of Confucian etiquette was not very strong. Overall, the society was in a relatively relaxed social environment, and the social status of women was improved. Women have a higher degree of…- 0
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How popular is Hanfu really
The simplicity of the Han Dynasty, the elegance of the Tang Dynasty, the elegance of the Song Dynasty, the dignity of the Ming Dynasty... This year's CCTV Spring Festival Gala, the traditional Chinese pattern creation show "Nian Brocade" amazed everyone. The beauty of costumes and makeup from different dynasties left a deep impression on people across the country. . Following this, the "Hanfu craze" continued to heat up, and all social platforms were dominated by photos of "Hanfu show". In the Luodai Ancient Town in Chengdu, Sichuan, the Luoyi Ancient City in Luoyang, Henan, and the classical gardens in Suzhou, Jiangsu... the compatibility between Hanfu and ancient architecture is exciting, and makes people marvel at the beauty of Hanfu. Focusing on the topic of "Hanfu craze", reporters recently asked how "hot" Hanfu is and how "Hanfu craze"A series of interviews were conducted on what impact it will have on cultural and tourism consumption, and how to make Hanfu shine more brilliantly in the new era. How “hot” is Hanfu? ◆Hanfu is increasingly integrated into daily life Dresses dance lightly, rings jingle, smiles are charming, flowers are shining... Recently, tourists wearing Hanfu and hairpins can be seen everywhere in the streets…- 0
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Exploring Chinese Culture Series | What is the System of Hanfu Clothing
Hanfu has been a symbol of the national spirit for thousands of years of Chinese culture. Whether it is the elaborate costumes of actors in popular costume film and television works such as "The Wind Rises in Longxi", "Nirvana in Fire", "Twelve Hours in Chang'an", "Meng Hua Lu", "Mountains and Rivers", "Ming Dynasty under the Microscope", or in daily life in the streets In recent years, in China, which enjoys the reputation of the "Kingdom of Clothes", the emergence of Hanfu in the national trend has particularly demonstrated the cultural confidence and enthusiasm of the Chinese people. However, people may not necessarily know what kind of clothing Hanfu is, what kind of style and connotation it has; what should be the reason for the revival of Hanfu. In the Han Dynasty and before, there was no such thing as "Hanfu". The closer official name was Huafu, which as the name suggests is the clothing of the Chinese people. What we call "Hanfu" today refers more to the master of Chinese national costumes in the eyes of academic circles. The essence of reviving Hanfu should involve the following two aspects: first, the Chinese classic clothing system, including the matching rules, wearing…- 0
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