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Domestic Hanfu brands are experiencing a comprehensive boom
In recent times, whether it is in the field of clothing, mobile phones, or automobiles, domestic products and national fashion are the words that attract the most attention and discussion. Especially for young people, foreign big brands are no longer the first choice when shopping, and domestic products can be seen everywhere in food, clothing, housing and transportation. For example, when it comes to "wear", Generation Z is no longer obsessed with big foreign brands, but prefers domestic brands and Chinese traditional clothing. Especially with the recent popularity of "Menghualu", young people have once again set off a trend of Chinese-style women's clothing. Data shows that after the premiere of "Meng Hua Lu", the sales of Chinese-style women's clothing on Vip.com increased by 54% within a month. Young people have purchased the same "fairy women's clothing" as Meng Hua Lu on Vip.com. ", and the photos were shared on major online platforms such as Bilibili, Xiaohongshu, Weibo, etc., and the discussion of Chinese-style women's clothing has been increasing steadily. Since May, sales of cheongsam on Vipshop have even surged more than nine times. The Japanese media "Mainichi Shimbun" even lamented, saying that "Chinese local brands are very popular among Generation…- 0
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Sharing Hanfu and Republic-style Women's Clothing
Yueyinxiang Hanfu has been committed to bringing you a Hanfu experience that blends ancient and modern times for all beauties. This suit is inspired by traditional Chinese culture and combined with modern aesthetics. It strives for excellence in terms of color matching, fabric selection and craftsmanship. This bestie suit top adopts a classic neckline and cuff design, showing the feminine temperament of traditional Chinese women. The skirt is made of light gauze fabric, with exquisite pleats and folded skirt designs, which is elegant yet flexible. Whether you are enjoying flowers or taking photos, this Yueyinxiang Hanfu female live broadcast best friend set will be your best choice. Of course, this set of Hanfu is not only suitable for best friends, but can also be worn with relatives and friends to truly share happy times.- 0
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Wearing Hanfu is truly charming
China has a thousand years of civilization, and the Hanfu that has been handed down to this day is not only the costume of the ancients, but also a bright treasure of Chinese culture. In this bustling modern society, when people wear Hanfu and walk in the streets of the city, it always arouses a sense of wonder and attention. The elegant skirt and exquisite embroidery seem to be telling ancient stories, making people instantly travel through time and space and indulge in the ancient and charming culture. The charm of Hanfu: the perfect fusion of classics and modernity Wearing Hanfu, you can feel the elegance and calmness from ancient times. The wide sleeves and long skirt not only show the aesthetic taste of the ancients, but also give off new charm in modern society. The design of Hanfu skillfully combines classical and modern elements, which not only retains the traditional charm, but also meets the aesthetic needs of modern people. Whether you are strolling in the alleys of the ancient city or in a bustling city, Hanfu can become a beautiful scenery and attract people's attention. The Charm of Hanfu: Cultural Connotation and Temperament Hanfu is not only a…- 0
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Why do girls make up more than 70% of participants in Hanfu events
In today's society, Hanfu culture is increasingly prosperous and has become a unique cultural phenomenon and social trend. In various Hanfu activities, Hanfu exhibitions and promotions, a phenomenon that attracts attention is that female participants often account for more than 70%, while male participants are relatively few. This phenomenon has triggered an in-depth discussion of diverse issues such as gender differences and cultural acceptance, aesthetic preferences, and social role positioning. First of all, from the perspective of aesthetics and clothing attributes, Hanfu, with its elegant, gorgeous and soft lines, exactly meets women’s aesthetic needs and expectations for clothing. The design details of Hanfu are complex and exquisite, and the colors are rich and diverse, and each set of Hanfu seems to carry a historical story. This poetic art form has undoubtedly attracted the attention of the female community. In traditional concepts, women's pursuit and expression of beauty are usually more direct and delicate, which also makes them more willing to use Hanfu as a way to express their own aesthetics. Secondly, the revival of Hanfu culture has largely benefited from the communication power of social media, especially on platforms with mostly young female users, such as Douyin, Weibo, Xiaohongshu, etc.,…- 0
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Do you know the characteristics of the square-necked Hanfu Ruqun
Nowadays, with the continuous development of Hanfu culture, everyone will definitely wear some beautiful Hanfu! When choosing the style of Hanfu, what kind of Hanfu will you choose? Is it a dignified and elegant Ming Dynasty jacket skirt, or an elegant Tang Dynasty skirt? I believe that when everyone wears Hanfu, they usually choose Tang-made skirts! Among the major forms of underskirts, there is another form such as underskirts with a flat collar and half arms. When you first enter the Hanfu scene, you may think that such clothes are not Hanfu, but such clothes are indeed Hanfu! So, today let’s take a look at the characteristics of the flat collar half-arm skirt! Tan collar, also known as U collar, is a short coat and one of the half-arms of Hanfu. When it comes to Tan Ling Half Arm, everyone will probably think of the Tang Dynasty. In fact, in the Wei and Jin Dynasties, there were also costumes like half-arms! However, with the subsequent development, the tan collar became a characteristic costume of the Tang Dynasty, and it was very popular among the court and the common people. From some Dunhuang murals, we can also see many portraits of…- 0
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Apart from Hanfu Qixiong Ruqun, what other garments were worn during the Tang Dynasty
Recently, more and more robes have entered the "Hanfu pit". Moreover, everyone is constantly increasing their understanding of Hanfu. Some "old robes" may be familiar with Hanfu, but some newcomers are still unfamiliar with many aspects of Hanfu. When mentioning Tang Dynasty costumes, I believe the first thing that comes to mind is the chest-length skirt. However, the costumes of the Tang Dynasty were not limited to chest-length skirts! There are many other styles of Hanfu, which also belong to the Tang Dynasty costumes. So, today Nian Nian will give you a brief talk about the styles of Tang Dynasty costumes. 1. Chest-length underskirt First of all, it is the most typical chest-length skirt. The upper skirt of this type of underskirt is relatively short, while the lower skirt is very long. Therefore, when wearing it, the laces of the lower skirt are tied above the chest. The name "chest-length skirt" is derived from this. As for the lower skirt of the chest-length underskirt, the authentic shape is actually a torn skirt. However, when current merchants make skirts, they often make them in the style of pleated skirts, and some even make two-piece chest-length skirts. Leaving aside the fault of…- 0
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Do you know the difference between Hanfu Aoqun and Ruqun
As Hanfu continues to become more popular, I believe everyone’s familiarity with Hanfu is also increasing! After many years of experience in the "Hanfu pit", everyone should be familiar with some basic concepts of Hanfu. However, some newbies may not know that much about Hanfu! So, let’s talk about the difference between coat skirts and underskirts in Hanfu. Do you know? Today, let’s take a look at this issue with everyone! Ruqun is a type of Hanfu. The short jacket worn on the upper body and the skirt worn on the lower body are collectively called the Ruqun. It is a typical "top and lower skirt" clothing system. The top is called "Ru", which is short in length, usually no longer than the knee. In the northwest region during the Han and Jin Dynasties, it was mostly a skirt with a waist and no side slits. The lower body is called a "skirt". Ruqun appeared in the Warring States Period and rose in the Wei, Jin, Southern and Northern Dynasties. Underskirts are divided into waist-length underskirts, high-waisted underskirts, and chest-length underskirts based on the height of the skirt waist. Depending on the style of the collar, underskirts can be divided…- 0
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Why does Hanfu continue to attract people's attention
From solemn robes to casual blouses, from gorgeous accessories to exquisite patterns, each has its own unique charm. No matter when and where you are, Hanfu allows people to experience a calm and contented elegance. As the temperature gradually warms up, many Hanfu enthusiasts with classic looks and fluttering clothes appear in many parks and teahouses in our city. They dress up carefully, chat and relax, pour tea and drink together, or take photos to check in. , enjoy the good times of spring. As one of my country's national quintessences, Hanfu carries outstanding craftsmanship and aesthetics such as dyeing, weaving, and embroidery. At the same time, with the rise of national trends and styles in recent years, Hanfu is no longer just for women, it is attracting everyone. According to the "2024-2025 China Hanfu Industry Status and Consumer Behavior Research Report" released by iiMedia Research, the scale of China's Hanfu market continues to rise and expand, reaching 14.47 billion yuan in 2023. In 2027, China's Hanfu market The scale is expected to reach 24.18 billion yuan. Ms. Chen, the person in charge of Zibo Nianxi Hanfu Cultural Center, told reporters that the capital turnover of her experience center last…- 0
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Hanfu for daily wear, outings, work, and dates looks beautiful
Hanfu is a kind of daily and gentle clothing. Nowadays, many Hanfu are associated with daily style. When walking on the street, it becomes a beautiful scenery. At the same time, girls should also pay attention to these suggestions for wearing Hanfu. By doing these things well, you can make Hanfu more advanced. Gentle and high-end "daily style" Hanfu, it looks beautiful when worn for travel, work, or dates! Print selection for Hanfu wear Many girls neglect to create a sense of beauty when wearing Hanfu. In fact, if they want to make their outfit more beautiful, the choice of prints is an indispensable part. Daily wear of Hanfu is not suitable for being too high-profile, but it does not mean that you have to wear it very simply. Try to add some low-key and discreet designs to your outfit, and it will become more refined. Careful designs are widely used in various parts of Hanfu, such as adding ruffles and I-shaped pleats to the cuffs. These details will make the entire outfit more three-dimensional and exude a different style. When wearing Hanfu, we can choose gradient printing. The printing changes from dark to light, which will have a three-dimensional…- 0
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