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Why is modern Hanfu attractive to young people
Hanfu is a clothing style that carries traditional crafts such as dyeing, weaving, and embroidery as well as oriental aesthetics. It has a profound historical heritage. In recent years, Hanfu has continued to attract fans of young groups such as the "post-90s" and "post-00s", and related manufacturing, sales, makeup and other industries have also shown rapid development. In the ancient capital of Xi'an, as the temperature warms up, Hanfu enthusiasts go to parks and teahouses to take photos and check in, enjoying weekend leisure and the warmth of spring. The continued popularity of Hanfu has also led to the rapid development of related industries such as Hanfu photography, Hanfu rental, and immersive Hanfu games. In Xi'an, Hanfu stores have experienced explosive growth in recent years. During winter and summer vacations and traditional festivals such as the Spring Festival, Qixi Festival, and Mid-Autumn Festival, many stores are in a state of overwhelming sales. During the interview, the reporter found that the beauty of Hanfu is a basic element that attracts young people. Traditional Chinese clothing has many styles and rich connotations, whether it is the exquisite carving of the buckle design, the "intangible cultural heritage content" of the embroidery process, or…- 0
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When Experiencing Hanfu, Pay Attention to These Key Points
Xi'an Net News (Reporter Han Tao) When traveling to Xi'an, many tourists will choose to experience Hanfu. Wear beautiful Hanfu and walk into the streets of Xi'an, check out the beloved monuments and attractions, and immerse yourself in the ancient capital culture that spans thousands of years. However, most of the Hanfu are long skirts, so you must be more careful when riding the escalator wearing Hanfu. Pay special attention to the following locations to avoid the clothes getting caught in the gaps of the escalator. The gap between the steps and the comb plate Escalators in major scenic spots, commercial blocks, and subway stations are densely populated areas. When riding escalators, some tourists will focus on finding vehicles, exits, and other aspects, ignoring the importance of safety when riding escalators. If you are not careful at this time, the overly long skirt will be caught in the comb plate, triggering the emergency braking device of the escalator, causing the elevator to suddenly stop. Passengers can easily lose their center of gravity and fall, causing injuries. The gap between the brush on the side of the escalator and the steps Wearing Hanfu and leaning on the side panel of the…- 0
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A Variety of Hanfu Horse-Face Skirts for the Spring Season
"Thousands of households always exchange new peaches for old charms every day." Over the past few days, everyone has had a busy and fulfilling Spring Festival holiday. There were nearly 2.3 billion cross-regional people movements in society, 474 million domestic trips, a total expenditure of 632.687 billion yuan, and the total box office of Spring Festival movies exceeded 8 billion yuan... A group of "hot" summary data, behind which is condensed During the festival, there are beautiful moments that are either heartwarming or touching. The bustling Spring Festival not only brings "new peaches", but also more new atmosphere. The most obvious thing is that the ancient festival of Spring Festival is increasingly combined with modern elements. The combination of traditional culture and commercial elements gives people new ways to celebrate the festival and new experiences. This can be seen from a horse-faced skirt. A different trend than in the past. Horse-faced skirt is a traditional women's clothing that is fresh and elegant, simple yet gorgeous. More than ten years ago, traditional clothing represented by horse-faced skirts was still limited to small circles such as Hanfu Club and Comic Exhibition, but now it has become more and more "regular clothing". It…- 0
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The Reasons Behind the Phenomenal Sales of 300 Million Hanfu Horse-Face Skirts
It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, Gu Liang and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are nearly 30 hot search topics about horse-faced skirts, among which #马面skirts are…- 0
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Timeless Chinese-style Hanfu Horse-Face Skirts
The word "national style" comes from the "Book of Songs". Among them, "Wind" contains folk songs from about fifteen vassal states from the early Western Zhou Dynasty to the middle of the Spring and Autumn Period, also known as Guofeng. As for today's national style, no one can give an accurate answer. The national style is changing people's lifestyles and aesthetic standards in a subtle way. Is the national style the current popularity of horse-faced skirts, or is it the explosion of new Chinese-style clothing? Is it a combination of humanities and food, or is it a cultural creation with traditional elements? Is it the memories of a generation growing up, or is it the adapted music with elegant artistic conception? I like Hanfu and also like to take photos. The Chinese style will never go out of style Headdresses with fringed hairpins, exquisite Tang makeup flowers, brightly colored skirts, hand-embroidered fans... "Xi'an is the ancient capital of thirteen dynasties. You must visit it at least once in your life. This time, I mainly want to enlighten children on history." The reporter met Ms. Li from Anhui and her two 6-year-old children in the Everlasting City of the Tang Dynasty.…- 0
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The search volume for Hanfu Horse-Face Skirts has increased 23 times
The horse-faced skirt is a traditional costume in ancient China. It is named after the "horse-faced" defensive building on the ancient city wall. In the past two years, Hanfu has continued to enter the public eye. Among them, the horse-faced skirt has become the "New Year's shirt" for young people with its simple and versatile style. During the Spring Festival this year, horse-faced skirts have become the "New Year shirt" for many people. Many young people will wear horse-faced skirts when visiting temple fairs, lantern viewing parties, and even visiting relatives and friends. With the popularity of Hanfu culture in China, sales of Hanfu, represented by horse-faced skirts, have surged on e-commerce platforms, and they have frequently appeared at major Spring Festival galas. This "most dazzling Chinese style" is not accidental For most consumers, the first time they got to know horse-faced skirts was the "plagiarism of horse-faced skirts" incident by an international brand in July 2022. On the streets abroad, many Chinese and international students wore Hanfu and held placards to protest, calling on the international brand to "plagiarize horse-faced skirts". Brands stop cultural appropriation. After this incident, horse-faced skirts began to appear in the public eye. From international…- 0
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The Year of the Dragon begins with the Hanfu horse-face skirt
Spring is here, and scenic spots such as the National Botanical Garden, Summer Palace, Old Summer Palace, and Jingshan Park welcome many flower-viewing tourists. Among them, many young people wearing traditional costumes take photos beside the red wall and under the plum blossoms, which gives a sense of traveling through time and space. During the Spring Festival this year, wearing horse-faced skirts to pay New Year greetings or taking photos in scenic spots became a beautiful sight. Especially on the Spring Festival Gala stage, the stunning appearance of the four performers of the traditional Chinese pattern creation show "Nian Brocade" allowed people to see the oriental beauty of traditional costumes such as Song brocade vests, Xiangyun gauze jackets, and embroidered horse-face skirts. It has helped traditional clothing, especially horse-faced skirts, become a hot trend in Chinese style fashion this year. Tourists wearing traditional costumes play in Jingshan Park. Photographed by our reporter Chen Chen National fashion "During the Spring Festival, I wore Ming Dynasty Hanfu to participate in the 2024 Ming Tombs New Year Garden Party. There were ancient markets, stilt walking, dragon and lion dances, Ming Dynasty costume parades and other activities at the garden party. Wandering there, it…- 0
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Hanfu welcomes its best spring
"Mo Chun, spring clothes are ready, five or six crowns, six or seven boys, bathing in Yi, dancing in the wind, chanting and returning." In the heart of Confucius' disciple Zeng Dian, the interest in life is this spring day Outing pictures. More than two thousand years later, people's enthusiasm for life remains the same as the ancients. In today's spring, putting on seasonal clothes, hanging out with friends, and going out are still the best ways for many young people to welcome the wonderful spring. In the pictures of spring outings in various places, Hanfu is particularly eye-catching: they are mostly designed based on the costumes of various ancient Chinese dynasties, showing a strong traditional charm; they have various shapes and styles, showing the splendidness of our country's traditional costume culture . More and more people are familiar with Hanfu, and more and more people are falling in love with wearing Hanfu. Why does Hanfu frequently go “out of the circle”? In the spring, reporters took questions to Hanfu enthusiasts, communicators and researchers, and explored with them the cultural stories behind the "Hanfu craze". A child wearing Hanfu plays in the Tang Furong Garden in Xi'an, Shaanxi Province. Published…- 0
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The Hanfu horse-face skirt leads the way to explore spring
Seeing that the temperature in Xi'an is rising day by day, the beauty-loving girls on the streets of Xi'an are gradually putting on spring clothes. On March 18, reporters found during street interviews that the "new Chinese" style has attracted more and more attention in this year's spring clothing trends, among which the "C-position" of horse-faced skirts has made its debut. From "national fashion" to Hanfu, from horse-faced skirts to hairpins, more and more "new Chinese styles" are injecting new vitality into cultural tourism, fashion and other industries, becoming a new force that promotes consumption and drives industrial development. How popular is the horse-faced skirt? A county town sold for 550 million yuan in two months During the Spring Festival, the topic #Caoxian sold 300 million horse-faced skirts but still in short supply# became a hot search topic. Cao County, Heze, Shandong Province, was originally a processing base for various performance costumes in my country. In recent years, it has seized the opportunity and transformed into a Hanfu production base, becoming one of the earliest areas for the industrialization of Hanfu manufacturing in China. According to media reports, in the first two months of this year alone, sales of horse-faced…- 0
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The reason why the Hanfu horse-face skirt sells 300 million copies is what
The "new Chinese style" horse-faced skirt can be regarded as the latest trend. It is the "shirt" worn by celebrities in street photography and shows. It is a hot search as soon as it is worn, and it has become a topic and popularity. It is the most beautiful scenery in spring. The elderly, mushrooms, and children all wear their own horse-faced skirts. It collides with spring; it is also popular on social platforms. Fashion and travel bloggers take horse-faced skirts to check-in all over the world, reproducing the elegance and charm of oriental Chinese clothing; and, wearing horse-faced skirts to check-in and take photos People can see it everywhere, which also proves the popularity of horse-faced skirts from another direction. Picture source Xiaohongshu From being a niche to being popular now, why is the new Chinese style represented by the horse-faced skirt so popular? Today, let’s talk. 01. How popular is the new top horse-faced skirt? Whether a phenomenon or a behavior is really popular can be easily judged from the data on major social media. How popular is the horse-faced skirt, which is said to be the new top trend, on major social media? On Weibo, there are…- 0
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Who Benefits from the Hanfu Culture Craze
In 2024, repeated epidemics have brought great uncertainty to life. Amidst confusion and anxiety, young people are also exploring various new ways of life. The Frisbee social on the grass is bustling, camping in the wild is in the ascendant, some people are reinventing themselves in the script, and some hope to use their money-saving beans to control their lives... The blog team will launch a series of youth lifestyle observation articles, dialogue with participants, and reveal the causes, current situation and development behind popular phenomena. What we are going to observe today is the "Hanfu culture craze", which gives an ancient city a new color and also allows an industrial chain to be formed. In August 2024, the blogger traveled to the ancient city of Xi'an and discovered a phenomenon: people wearing Hanfu can be seen everywhere on the streets, including men, women, old and young. They walked freely on the streets without attracting any attention. They seemed to be Wearing Hanfu is a very common thing here. And just in April, the country's first immersive Tang-style street life district - "Chang'an Twelve Hours Theme Street" opened in Xi'an. It was based on the IP of the web drama…- 0
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Hanfu enters the younger generation
Immortal mantles are fluttering, and the snow is dancing in the returning wind; lotus clothes are about to move, and the rings are clanging... Nowadays, with the return of traditional culture, Hanfu continues to appear on various occasions. Banyuetan reporter’s interview found that although Hanfu has entered the young group, it is only on the surface, and the public has mixed opinions on this phenomenon. The Renaissance of Hanfu: a fashion and lifestyle Song Nan wears a hairpin and a crimson stand-collar double-breasted long coat and a gold-woven and blue horse-faced skirt. She looks like a woman who has traveled from ancient times to modern times. "The clothes I'm wearing are from the Ming Dynasty. Long coats and horse-faced skirts were very popular at the time," Song Nan said. Song Nan, 37, started paying attention to Hanfu 20 years ago. "I now wear Hanfu 24 hours a day and have hundreds of sets of Hanfu in my wardrobe. When I first went out on the street wearing Hanfu, people kept looking at me, and some people came over and asked, 'Am I filming?' But now there are basically no people. It will feel weird, but everyone is already very accepting…- 0
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